Gaming
Bidstack & Xaxis partner to provide brands with enhanced global portfolio of innovative in-game advertising solutions
Bidstack is delighted to announce a new partnership with Xaxis, GroupM’s outcome media specialist.
The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with access to Bidstack’s global supply of programmatic inventory which features 70+ exclusive titles including Dirt 5, Football Manager 2022, and Top Eleven. The inventory is available across mobile, PC, cloud gaming and VR formats, with additional supply for console being added in the coming months.
In 2021, Xaxis expanded its portfolio of innovative, omnichannel media solutions to include a full suite of gaming products. The partnership with Bidstack further bolsters Xaxis’s ability to engage the growing, diverse, worldwide gaming audience through immersive, innovative, and effective content.
2021 was a breakout year for in-game advertising with the format becoming an established part of media plans for advertisers across the industry. The trend towards gaming was accelerated in part by the pandemic, with average playing times increasing by 14% globally and gamers across all age groups displaying a clear preference for playing games over watching TV shows and movies, according to research from Limelight Networks.
2022 is anticipated to be another important year for gaming, with in-game advertising gaining significant traction among advertising industry bodies such as the IAB (Interactive Advertising Bureau) and updated measurement standards set to be introduced by the MRC (Media Rating Council), making campaign success easier to measure for advertisers.
Regarding the new partnership, Lewis Sherlock, SVP Programmatic at Bidstack said, “We are really proud to be working with one of the most respected names in the industry in Xaxis. The partnership is great news for Bidstack and is the culmination of around two years of groundwork from myself and the team. We are looking forward to scaling brand investment into a number of markets in the next few years and to work alongside Xaxis to deliver immersive branded experiences in-game for their clients.”
Julia Rast, Senior Manager, Global Solutions & Innovation at Xaxis added, “Developing a programmatic in-game product has been an exciting journey. Understanding the uniqueness and novelties of this type of media while answering the needs of our agencies and clients has been both challenging and rewarding. We’re confident that the partnership with Bidstack will allow us to further develop sustainable and impactful solutions that lead to stronger business outcomes for our clients.”
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Significant industry first will see game launch from day one across 5 alternative stores in addition to Apple and Google.
Flexion, the games marketing company, announces a partnership with preeminent developer King to market new game Candy Crush Solitaire© in alternative app stores.
Expected to be one of the exciting game announcements of the year, Candy Crush Solitaire© will be available on the Amazon Appstore, Samsung Galaxy Store, Huawei App Gallery, Xiaomi GetApps and ONE store from the get-go thanks to Flexion’s expertise and technology. The game launches globally across platforms on 6 February and is already available for preregistration in all the stores.
Flexion has had a partnership with King since June 2024 to market Candy Crush Saga© on the alternative stores. With this latest deal, both companies are breaking new ground with concurrent launches, taking them to the leading edge of games marketing.
“This is the first time King will launch simultaneously across such a wide range of platforms,” says Jens Lauritzson, Flexion’s CEO. “King has recognised that mobile audiences come from a more diverse range of markets these days, and we are thrilled to be able to help them reach those markets. Flexion has brought to the partnership the tech, experience and expertise to ensure the ultimate in user choice.”
Commenting on the deal, Benjamin Pommeraud, General Manager of Strategic Initiatives at King, says: “We’re excited to partner with Flexion to make Candy Crush Solitaire available to more players. As our first expansion of the Candy universe into a new genre, this collaboration reflects our ongoing commitment to delivering high-quality experiences that are accessible to everyone, no matter where they choose to play.”
The post Flexion partners with King to launch Candy Crush Solitaire© simultaneously across platforms appeared first on European Gaming Industry News.
FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
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