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Five in a Boat strengthens games expertise with industry PR specialist hires and new client wins

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Leading communications agency Five in a Boat has today announced the appointment of Jack Langley as Senior Consultant and Girl Gamer’s Diane Hutchinson as Junior Consultant as part of its ongoing focus and commitment to the video games and esports sector.

Coming from a journalism and cross-sector agency background, Jack has worked exclusively in the gaming industry for a number of years both agency and client-side for companies including 505 Games, Gearbox, Wargaming, Kalypso Media and Square Enix Collective. As part of his work, Jack was responsible for launching titles like Control, Bloodstained, World of Tanks: Modern Armour and Matchpoint.

Diane is best known for being on the other side of the PR fence, running the video game website GirlGamers UK, and could often be seen at press events and industry shows. Diane has been in the video games industry for twelve years and is looking forward to being part of the Five in a Boat team.

Both appointments come as part of a strong period of growth for Five in a Boat, which includes the expansion of its games business, with new client wins including Atari and Arctic7 as well as an expanded remit with leading games publisher and developer Jagex. The agency is not only now responsible for the whole of Jagex’s corporate communications, but also its 3rd-party publishing arm Jagex Partners – which includes supporting its live titles and future projects such as Space Punks, Melvor Idle and This Means Warp.

On his new appointment Jack Langley commented: “I’m very pleased to have joined Five in a Boat during a period of such exciting growth, and I look forward to helping scale the business and support in consolidating our credentials within the games industry and beyond.”

Adding to this, Diane said: “I’m incredibly excited to be joining the great team at Five in a Boat and to be working with some of the best game studios in the industry.”

Jules Herd, Founder and Managing Director of Five in Boat, said: “The last 12 months have been absolutely crazy – in a good way – as we have continued to navigate and thrive in this new world. Games have swiftly become a core part of our business and so I could not be happier to have Jack and Diane with their combined experience on board to help us at this pivotal time. I am super excited about what the future holds both for Five in a Boat and for our clients and look forward to sharing more updates over the coming months”.

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Compliance Updates

Stake joins ESIC as official anti-corruption partner

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The Esports Integrity Commission (ESIC) is pleased to announce that Stake has joined as an Official Tier 1 Anti-Corruption Partner.

As a global entertainment and technology brand, Stake’s collaboration with ESIC underscores a shared commitment to strengthening integrity frameworks and supporting fair competition across the esports ecosystem.

ESIC’s Anti-Corruption Supporter program brings together key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Through data sharing, operational cooperation, and collaborative monitoring, the program enhances ESIC’s capacity to identify and address potential issues in real time.

As part of Stake’s Anti-Corruption Partner role, Stake will contribute to ESIC’s integrity monitoring network, helping advance the Commission’s efforts to ensure transparency, accountability, and sustainability within the global esports industry. This collaboration reinforces both organisations’ commitment to safeguarding the credibility and long-term development of competitive gaming worldwide.

Stephen Hanna, CEO of ESIC, commented: “The addition of Stake to ESIC’s Anti-Corruption Supporter network reinforces the sentiment that integrity is a shared responsibility. ESIC’s Anti-Corruption Supporter program relies on the active collaboration of partners like Stake, whose operational insights contribute directly to our ability to identify and mitigate integrity threats. Together, we are building a stronger foundation of trust and accountability that supports the sustainable growth of esports worldwide.”

Jarrod Febbraio, Director of Stake, commented: “This partnership formalizes Stake’s commitment to protecting integrity and transparency across the global esports ecosystem. As the world’s leading online-first betting operator, supporting the industry is central to our strategy and our scale makes this collaboration with ESIC essential to safeguarding its integrity. Together, we’re ensuring the ecosystem remains fair, transparent, and trusted by fans and participants worldwide.”

The post Stake joins ESIC as official anti-corruption partner appeared first on European Gaming Industry News.

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Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row

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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.

The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.

Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”

Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.

Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.

“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”

Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.

“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.

The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.

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Personar Partners with StarLadder as Official Technology Partner for Budapest Major 2025

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Personar, an award-winning provider of AI sports technology, announced its partnership with StarLadder as the official technology partner for the Budapest Counter-Strike 2 Major 2025. This collaboration marks Personar’s entry into esports. It will bring advanced real-time communications and interactive fan features directly into the live broadcast across all stages of the tournament, making one of Counter-Strike 2’s most distinctive elements – team communications – accessible to a global audience.

As part of the partnership, the tournament will carry the title Presented by PERSONAR, with branding integrated throughout the arena, live streams and digital broadcasts. The event will bring thousands into the stadium and reach millions of viewers worldwide.

TrackSwift, Personar’s award-winning platform for real-time sports decision intelligence, will power several key broadcast innovations throughout the tournament:

• Live In-Match Voice Communications: The broadcast will feature live transcriptions of every key communication moment.

• Voice Communication Replays: Dedicated replay segments that provide fans with a deeper understanding of the tactical decisions and split-second calls that define championship-level Counter-Strike 2 play.

• Fan Engagement Features: Personar TrackSwift will enable fans to support their favourite teams and players throughout the broadcast with real-time information.

“The Budapest Major represents one of the most significant events in competitive gaming, and we’re thrilled to bring our TrackSwift technology to enhance the fan experience. Team communications are at the heart of Counter-Strike 2’s excitement, and our technology removes barriers, giving fans unprecedented insight into the strategic brilliance of the world’s best teams. This is a bold moment for Personar. Esports is global, fast-paced, and redefining how audiences experience competition. TrackSwift now brings the precision, analytics, and broadcast intelligence of professional sports communication to competitive gaming,” said Adrian Jones, CEO of Personar.

“Partnering with Personar allows us to bring fans closer to the teams than ever before. TrackSwift adds a new level of clarity and insight to live Counter-Strike 2, and we’re excited to showcase this innovation at the Budapest Major as part of our ongoing commitment to pushing the boundaries of the esports experience,” said Tina Balan, COO of StarLadder.

TrackSwift’s real-time processing capabilities let fans experience the intensity and strategy of competitive Counter-Strike 2 without missing crucial context of live team communication.

The StarLadder Budapest Major 2025 will take place from 24 Nov to 14 Dec in Budapest, Hungary, featuring a USD 1,250,000 prize pool and 32 of the world’s best Counter-Strike 2 teams competing for esports’ highest honours.

The post Personar Partners with StarLadder as Official Technology Partner for Budapest Major 2025 appeared first on European Gaming Industry News.

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