eSports
Gillette Unveils Gillette Cup Featuring its Latest Gillette Bed Battles, Built in Fortnite Creative
Gillette Gaming Alliance members will compete in two-day tournament for cash prize of $25,000
Gillette, the world’s largest male grooming company, announced today its latest initiative in gaming and esports: The Gillette Cup. The two-day tournament, which kicks off on February 3, will be hosted by esports hosts and commentators including Alan “Bricey” Brice and Iain Chambers. Additionally, the Gillette Cup will feature members of the Gillette Gaming Alliance as they compete in the Gillette Bed Battles, a map built in Fortnite Creative, alongside members of the global Fortnite community. The Gillette Gaming Alliance, now in its fourth year, is a team of global streamers selected to represent the brand and create content for audiences worldwide.
Gillette, a pioneer for non-gaming brands in the esports industry, launched the custom-built Gillette Bed Battles map in November 2021. In its first two weeks, the map had over 250,000 plays, solidifying it as a Top Growing Combat Map in Fortnite’s Creative mode. Gillette Gaming Alliance members across the globe were some of the first to enjoy and play the game, including Dr. Lupo (North America), Elded (Mexico), Jolavanille (France), and Juansguarnizo (Mexico), and Ocastrin (Brazil). Gillette Bed Battles is currently a solo format game and will be played in a Duos format for the Gillette Cup. It will return to a solo format once the tournament concludes.
“Gillette has been one of the world’s most recognized supporters of sport and athletes throughout our 120-year history, and we’ve taken this heritage into the exciting and fast-growing world of esports in recent years,” explains Gary Coombe, CEO, Gillette. “With the Gillette Cup, we’re expanding this presence in the esports community and providing fans new experiences and the access they truly value.”
Day One of the Gillette Cup will focus on Regionals, where eight “duo” teams will play for each of the six regions participating – France, Germany, Italy, Russia, Spain, and the UK – totaling 96 players overall. All teams will play three rounds of Bed Battles on a ranked point system, with the top two teams from each region advancing to the Semi-Finals. Day Two will host the Semi-Finals and Finals, where the 12 advancing teams will be divided into two groups of six to play one round. The top three duos from each group (six duos in total) will advance to the Finals for a three-round finale. The last duo standing will be named the Gillette Cup Winner and split a $25,000 cash prize.
The Gillette Gaming Alliance members who will battle it out against fellow fans, followers, and members of the esports and gaming community to become the first-ever Gillette Cup Winner include:
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- Pizfn (Italy)
- Llobeti4 (Spain)
- Vicens (Spain)
- Guanyar (Spain)
- MckyTV (Germany)
- Jolavanille (France)
- Hunter (France)
- Twiks (France)
- Floki (France)
- Buster (Russia)
- Zakviel (Russia)
“I am so excited to be a part of the inaugural Gillette Cup, and play the Gillette Bed Battles with my fellow Gillette Gaming Alliance members,” adds Vicens, member of the Gillette Gaming Alliance, Spain, and Fortnite esports player. “It’s always fun to bring new content to our fans and followers, and we look forward to experiencing the latest from Gillette.”
Tune in to watch at Twitch.tv/Gillette as the Gillette Gaming Alliance members kick off the Gillette Cup, defend their bed, perfect their strategy, and determine who will become the very first Gillette Cup Winner.
Additionally, Gillette recently launched its own Gaming channel, @GilletteGaming on TikTok, which features highlights from Gillette Gaming Alliance members and their streams. Be sure to check it out!
*This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
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Dota 2
Global Esports Prize Pools Exceed $270M in 2025
Global esports prize pools exceeded $270 million in 2025, a 15.5% increase year-over-year, according to new research from eSportRanker. Despite this growth, prize money remains concentrated. Saudi Arabia, China and the US together hosted roughly half of all prize money across the world’s top ten esports nations, highlighting how a few markets dominate major tournament hosting.
The analysis draws on Esports Charts host-country data covering more than 10,500 tournaments across 100+ esports titles worldwide. The research examines not only how much prize money was distributed, but where tournaments were hosted and what structural factors allowed certain countries to rise to the top.
Saudi Arabia ranked first globally with $39.66 million in hosted prize pools, driven largely by the Esports World Cup circuit in Riyadh, which staged tournaments across titles including Dota 2, PUBG Mobile, Mobile Legends: Bang Bang and Honor of Kings.
China ranked second with $34.82 million, supported by its publisher-controlled domestic league system, including Tencent’s King Pro League Grand Finals 2025, which alone carried a prize pool of nearly $10 million.
The US placed third with $23.12 million, reflecting a diversified esports ecosystem with tournaments across multiple publishers and game genres.
The top ten countries by hosted esports prize pools in 2025 were:
Saudi Arabia — $39.66M
China — $34.82M
United States — $23.12M
Romania — $7.79M
France — $7.57M
Thailand — $7.11M
Canada — $5.28M
Germany — $5.22M
South Korea — $5.03M
Japan — $4.28M
Beyond the leading three markets, prize money drops sharply. The remaining seven countries together accounted for just over $47 million, illustrating the concentration at the top of the global esports hosting landscape.
The research also highlights several structural patterns behind these rankings. Sovereign investment programmes, such as those in Saudi Arabia, can rapidly elevate a country’s esports position. Publisher-controlled ecosystems, as seen in China, generate recurring prize pools. Meanwhile, countries like Romania and Germany reached the top ten by consistently hosting international events rather than relying on single flagship tournaments.
The post Global Esports Prize Pools Exceed $270M in 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETBY
BETBY Expands E-Sim Portfolio with Three Industry-First Titles: eHockey, eMMA and eTeqball
Tier 1 sportsbook supplier BETBY has expanded its proprietary esports feed, Betby.Games, with the launch of three industry-first e-sim titles: eHockey, eMMA and eTeqball. The new releases further strengthen BETBY’s high-frequency betting content portfolio, introducing new sports verticals while continuing to deliver fast-paced, always-on content designed to maximise engagement for operators and players worldwide.
Each of the new titles debuts as a first-of-its-kind esports simulation in the betting industry, reinforcing BETBY’s reputation as a pioneer in developing original betting content.
eHockey launches with four tournaments representing the NHL’s divisions: Atlantic, Metropolitan, Central, and Pacific. Each match follows a format of three periods lasting three minutes each, delivering uninterrupted action with no stoppages. Designed to replicate the intensity of real hockey, the title offers 15+ betting markets and is expected to generate over 11,000 matches per month, ensuring a constant flow of high-frequency betting opportunities. Arriving just ahead of the Stanley Cup playoffs next month, the new title allows hockey fans to stay immersed in the sport 24/7, extending engagement beyond real-world fixtures.
eMMA introduces a fast-paced combat sports experience featuring two tournaments: UFC Legends and UFC Women Legends, where some of the sport’s most iconic fighters face off in simulated matchups. By bringing together well-known names from MMA history, the title creates an instantly familiar environment for fans and bettors alike. The format focuses on quick fights, with each matchup consisting of a single round lasting around one to two minutes on average. Events begin every five minutes, ensuring continuous action throughout the day. Betting markets focus on the fight winner, creating a simple yet highly engaging wagering experience. Combined, the two tournaments are expected to deliver around 15,000 events per month.
Completing the trio is eTeqball, which introduces a brand-new sport to the Betby.Games portfolio. Combining elements of football and table tennis, the rapidly growing discipline brings a unique dynamic to esports simulations. The title launches with the TQX Cup Hungary – Double Mixed tournament, generating around 1800 matches per month. Each match consists of two games played up to 12 points, with over 20 betting markets available.
Kirill Nekrasov, Head of Innovation & R&D at BETBY, said: “Creating original content has always been at the core of the Betby.Games vision. With Hockey, MMA, and Teqball, we’re introducing three industry-first titles that further diversify our portfolio and bring new experiences to esports betting. Each of these games offers fast gameplay, clear betting mechanics, and a constant stream of events, helping operators keep players engaged 24/7.”
The post BETBY Expands E-Sim Portfolio with Three Industry-First Titles: eHockey, eMMA and eTeqball appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
B2B iGaming
Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports
Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.
Expanding Global Reach
The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.
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Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.
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Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.
These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.
Innovation at the Core
Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”
Looking Ahead
The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.
The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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