eSports
Stream Hatchet releases its 2021 Video Game Live Streaming Trends Report
Gaming and esports live streaming analytics company Stream Hatchet has published its latest 2021 annual report, giving a detailed look into the video game live streaming industry’s most significant trends and insights. Focusing on four core areas – platform growth, top performing games and streamers, the gender gap and monetization, the report shows that live streaming watch time remains buoyant with 21% year-on-year growth despite expectations that demand would wane after the height of the pandemic. Viewers clocked up an average watch time of 653 million hours of live streaming per week across Twitch, YouTube and Facebook Gaming.
The report also highlights the clear gender gap that continues to be a prevalent topic in the games industry, with only 5% of the top 200 gaming influencers being women. With toxicity and hate raids presenting serious problems in, Twitch, Youtube and Facebook Gaming have all made efforts to combat misogyny and hate speech throughout 2021; however, the distribution of women gaming creators has only changed by 2%.
Key findings include:
- Viewers watched an average of 653 million hours of live streaming each week across Twitch, YouTube and Facebook Gaming in 2021
- Only 5% of the top 200 gaming influencers are women
- Twitch continued to dominate the video games live streaming market among western live streaming platforms accounting for 71% of the total hours watched in 2021
- Amouranth was the top female streamer of the year with 38.8 million hours watched, buoyed mainly by her “polemic” content, especially in the ASMR and Pools, Hot Tubs and Beaches categories. Despite this, she still only placed 46 in the top 100 streamers of the year by hours watched
- The top 1.2% of influencers generate 15.8% of the total estimated revenue. The average “mega tier” (>25k concurrent viewers per live stream) influencers generate an average of $841K per year
- Live streaming is no longer just about PC and console. Major mobile games such as Garena Free Fire and PUBG Mobile have helped foster massive audiences for the world’s most prominent gaming creators and esports events
- YouTube (Live) was the only major western platform to experience a decrease in live streaming watch time (Q2 – Q4)
- Shooters & Battle Royales resonated strongly with video game live streaming enthusiasts in 2021, with the likes of Fortnite, Garena Free Fire, VALORANT, PUBG Mobile and COD: Warzone collectively generating over 1 billion hours watched
- Open-world games such as Minecraft, Grand Theft Auto V, and Rust suggest a strong interest in future ‘metaverse’ platforms, with over 4.28 billion hours watched
- Riot Games dominated the live streaming charts, with League of Legends and VALORANT generating 18% of all the hours watched among the top 20 games
“What our latest report clearly shows is that video game live-streaming has managed to sustain a huge amount of the viewing numbers that the platforms picked up during the pandemic,” said Eduard Monsterrat, CEO at Stream Hatchet. “Despite this growth, we still see a huge disparity in the top 100 streamers, which continues to be dominated by men. It will be interesting to see how the major platforms continue to make themselves a truly welcoming place for female, transgender and non-binary streamers in the coming months.”
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Compliance Updates
Stake joins ESIC as official anti-corruption partner
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The Esports Integrity Commission (ESIC) is pleased to announce that Stake has joined as an Official Tier 1 Anti-Corruption Partner.
As a global entertainment and technology brand, Stake’s collaboration with ESIC underscores a shared commitment to strengthening integrity frameworks and supporting fair competition across the esports ecosystem.
ESIC’s Anti-Corruption Supporter program brings together key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Through data sharing, operational cooperation, and collaborative monitoring, the program enhances ESIC’s capacity to identify and address potential issues in real time.
As part of Stake’s Anti-Corruption Partner role, Stake will contribute to ESIC’s integrity monitoring network, helping advance the Commission’s efforts to ensure transparency, accountability, and sustainability within the global esports industry. This collaboration reinforces both organisations’ commitment to safeguarding the credibility and long-term development of competitive gaming worldwide.
Stephen Hanna, CEO of ESIC, commented: “The addition of Stake to ESIC’s Anti-Corruption Supporter network reinforces the sentiment that integrity is a shared responsibility. ESIC’s Anti-Corruption Supporter program relies on the active collaboration of partners like Stake, whose operational insights contribute directly to our ability to identify and mitigate integrity threats. Together, we are building a stronger foundation of trust and accountability that supports the sustainable growth of esports worldwide.”
Jarrod Febbraio, Director of Stake, commented: “This partnership formalizes Stake’s commitment to protecting integrity and transparency across the global esports ecosystem. As the world’s leading online-first betting operator, supporting the industry is central to our strategy and our scale makes this collaboration with ESIC essential to safeguarding its integrity. Together, we’re ensuring the ecosystem remains fair, transparent, and trusted by fans and participants worldwide.”
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Central Europe
Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.
The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.
Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”
Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.
Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.
“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”
Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.
“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.
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Adrian Jones
Personar Partners with StarLadder as Official Technology Partner for Budapest Major 2025
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Personar, an award-winning provider of AI sports technology, announced its partnership with StarLadder as the official technology partner for the Budapest Counter-Strike 2 Major 2025. This collaboration marks Personar’s entry into esports. It will bring advanced real-time communications and interactive fan features directly into the live broadcast across all stages of the tournament, making one of Counter-Strike 2’s most distinctive elements – team communications – accessible to a global audience.
As part of the partnership, the tournament will carry the title Presented by PERSONAR, with branding integrated throughout the arena, live streams and digital broadcasts. The event will bring thousands into the stadium and reach millions of viewers worldwide.
TrackSwift, Personar’s award-winning platform for real-time sports decision intelligence, will power several key broadcast innovations throughout the tournament:
• Live In-Match Voice Communications: The broadcast will feature live transcriptions of every key communication moment.
• Voice Communication Replays: Dedicated replay segments that provide fans with a deeper understanding of the tactical decisions and split-second calls that define championship-level Counter-Strike 2 play.
• Fan Engagement Features: Personar TrackSwift will enable fans to support their favourite teams and players throughout the broadcast with real-time information.
“The Budapest Major represents one of the most significant events in competitive gaming, and we’re thrilled to bring our TrackSwift technology to enhance the fan experience. Team communications are at the heart of Counter-Strike 2’s excitement, and our technology removes barriers, giving fans unprecedented insight into the strategic brilliance of the world’s best teams. This is a bold moment for Personar. Esports is global, fast-paced, and redefining how audiences experience competition. TrackSwift now brings the precision, analytics, and broadcast intelligence of professional sports communication to competitive gaming,” said Adrian Jones, CEO of Personar.
“Partnering with Personar allows us to bring fans closer to the teams than ever before. TrackSwift adds a new level of clarity and insight to live Counter-Strike 2, and we’re excited to showcase this innovation at the Budapest Major as part of our ongoing commitment to pushing the boundaries of the esports experience,” said Tina Balan, COO of StarLadder.
TrackSwift’s real-time processing capabilities let fans experience the intensity and strategy of competitive Counter-Strike 2 without missing crucial context of live team communication.
The StarLadder Budapest Major 2025 will take place from 24 Nov to 14 Dec in Budapest, Hungary, featuring a USD 1,250,000 prize pool and 32 of the world’s best Counter-Strike 2 teams competing for esports’ highest honours.
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