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Hamburg Games Conference 2022 sets course for new markets – and confirms first speakers
The hybrid conference’s program under the overarching topic “Moving Markets” on March 2 and 3, 2022 will revolve around the challenges and opportunities of the international games industry. Participants can join either on-site in Hamburg or from anywhere in the world via a custom developed, playable online conference platform. The first international experts who will contribute to the program with keynotes, talks and discussion panels have been announced. A new trailer video (https://youtu.be/e9mSPhEbqgE) gives first impressions of the extended hybrid concept of the conference.
With Joost van Dreunen (New York University), Alex Nichiporchik (tinyBuild Games), Kerstin Schütt (Twisted Ramble), Jakub Stokalski (11 bit studios), Jared Gerritzen (IllFonic) and Jana Grünewald (Kreativ Transfer), the first experts from academia, games industry and public funding institutions are confirmed for the conference program. More will be announced shortly.
An additional conference track is dedicated to the topic of “Games Funding” with news and best practices regarding Germany’s federal government games funding and regional funding offers of the federal states, such as the Games Lift Incubator and prototype funding in Hamburg.
The latest trailer for the Hamburg Games Conference 2022 showcases a new central element of the hybrid event’s concept: The virtual cruise ship, which serves as an interactive conference platform playable in the browser, will call port at various international games hotspots. In line with the conference theme “Moving Markets”, users can explore different international markets and get to know the conference’s partner companies and speakers from these markets.
There will also be extensive networking and matchmaking opportunities for conference participants, both online via the conference platform and on-site at Hamburg’s Zeise cinemas.
The first speakers for the Hamburg Games Conference 2022:
Joost van Dreunen is an Adjunct Assistant Professor at NYU Stern School of Business in New York and is one of the most internationally recognized games industry researchers. In addition to teaching at New York University, he serves as advisory board member for several games companies and start-ups and covers background topics from the games, tech and entertainment industries in his weekly newsletter SuperJoost Playlist. In his conference talk, he will assess the current state of the blockchain gaming market – whose top companies are currently collectively valued at over $12 billion. He will highlight recent successes and failures, drivers and trends, as well as how industry players look at the developments and make an outlook into the future of this market.
Alex Nichiporchik is CEO of the US-based publisher and developer “tinyBuild Games”. In his conference presentation, he will recap the development of the “Hello Neighbor” franchise: A journey from a small 7-person studio with a failing crowdfunding campaign to a successful multimedia franchise that now has a team of over 100 people across multiple studios working on the series, including five games, merchandise, books and an animated series.
Kerstin Schütt is co-founder and CEO of the Berlin-based startup game studio “Twisted Ramble”, which puts socially marginalized and stigmatized topics at the center of its games – balancing serious subject matter and playful entertainment. In her presentation for the Hamburg Games Conference, Kerstin Schütt will share her experiences on how challenging it is to master this balance and how their game “Duru“, which addresses depression in a playful manner, finds its place in the market.
Jakub Stokalski is game co-director for 11 bit studios game “Frostpunk 2“. His aim is to create meaningful experiences in a language native to the medium of games. For the Hamburg Games Conference 2022, he will examine how the medium of video games has matured: games enable forms of storytelling that are not possible through movies or books. Games are an integral part of (pop-)culture and, with their inherent interactivity, can pull players into a dialogue and convey a thoughtful message in their own unique way. In his talk, Jakub Stokalski will shed light on what this mature storytelling can do.
Jared Gerritzen, Head of Creative & Design at the Colorado-based development studio “IllFonic”, will address the question of how a studio can make the transition from working on well-known IPs to creating and marketing its own IP from scratch – from idea development, to design, to the finished product.
Jana Grünewald is project coordinator of the funding program “Kreativ Transfer” at the “Dachverband Tanz Deutschland”, through which games companies can receive funding for participation in international trade fairs and conferences as well as for international networking. In her presentation for the funding track of the Hamburg Games Conference 2022, she will present the “Kreativ Transfer” program in detail.
More speakers for the Hamburg Games Conference 2022 will be announced shortly. In addition to international experts from the games industry, companies who received support through various state and federal funding programs will give first-hand-insights into their experiences and share best practices in the funding track of the conference.
Early bird tickets extended until December 17
Business tickets for the Hamburg Games Conference are still available at the Early Bird price of 119 euros until December 17, 2021. After that, tickets will go on sale at the regular price. Ticket store: https://bit.ly/HGC22
Business Ticket holders can participate in the online and on-site program of the conference and benefit from additional opportunities to organize appointments with other participants via a digital matchmaking system, access to an exclusive business area, and guestlist spots for the networking event “Gamecity Treff” by Gamecity Hamburg.
The Basic ticket, priced at 25 euros, includes access to the conference program online and on-site.
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Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.
The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.
About partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.
At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.
To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.
Why did they choose N1 Partners?
Several factors influenced their decision:
- High Reg2Dep rates;
- Strong player LTV performance;
- Reliable and consistent payouts;
- Fast and responsive affiliate manager support;
- The ability to work with multiple brands within a single ecosystem.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
| “Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners. |
Preparing for launch
Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.
Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.
At the start, the partner also received several recommendations:
- Start with the CPA payment model;
- Separate advertising campaigns by audience type;
- Build dedicated landing pages for each GEO instead of using one universal funnel;
- Test broad audiences without narrow interest-based targeting;
- Use multiple creative formats;
- Evaluate not only registration costs but also the quality of acquired players.
This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.
Choosing GEOs, offers and creatives
N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.
For the first stage, three high-potential GEOs with stable demand were selected:
- Canada;
- Germany;
- New Zealand.
Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.
Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.
For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.
Workflow organization
After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.
| “Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners. |
Teams closely monitored:
- Reg2Dep and LTV;
- Player quality;
- Budget allocation between products;
- Individual GEO performance;
- Results of newly launched creatives.
Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.
Initial hypotheses
During the preparation phase, N1 Partners suggested testing several working hypotheses:
- Video creatives could outperform static banners;
- Different advertising concepts might attract audiences of different quality;
- Rapid budget increases could reduce campaign stability;
- Evaluating traffic solely based on acquisition cost does not reflect its actual value.
The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.
| “The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners. |
Strategy and optimization
After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.
To achieve this, the partner:
- Duplicated the highest-performing campaigns;
- Regularly launched new creatives;
- Split campaigns by device type;
- Applied successful approaches to markets with similar audience characteristics.
At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.
What delivered the best results?
Four optimization strategies produced the strongest performance improvements:
- Creative localization;
- Continuous production of fresh advertising materials;
- Pausing underperforming campaign combinations within the first 48 hours;
- Optimizing based on player quality rather than CPA alone.
At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.
After jointly reviewing the data, part of the advertising budget was shifted toward that product.
| “The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners. |
Results
After nine months of collaboration, every key performance indicator improved significantly.
- Monthly FTDs increased from 450 to 1,150 (+155%);
- ROI increased from 86% to 135%;
- Average CPA decreased by 22%;
- Revenue increased by approximately 2.5 times;
- Player LTV increased by 25%.
The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.
Key takeaways
- What was the biggest advantage of working with N1 Partners?
According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.
The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.
- What made the results possible?
Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.
After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.
Scale your Facebook traffic with N1 Partners!
N1 Partners gives affiliates access to:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post FB Success Story +155% FTD, 135% ROI appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.
The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.
About partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.
At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.
To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.
Why did they choose N1 Partners?
Several factors influenced their decision:
- High Reg2Dep rates;
- Strong player LTV performance;
- Reliable and consistent payouts;
- Fast and responsive affiliate manager support;
- The ability to work with multiple brands within a single ecosystem.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
| “Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners. |
Preparing for launch
Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.
Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.
At the start, the partner also received several recommendations:
- Start with the CPA payment model;
- Separate advertising campaigns by audience type;
- Build dedicated landing pages for each GEO instead of using one universal funnel;
- Test broad audiences without narrow interest-based targeting;
- Use multiple creative formats;
- Evaluate not only registration costs but also the quality of acquired players.
This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.
Choosing GEOs, offers and creatives
N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.
For the first stage, three high-potential GEOs with stable demand were selected:
- Canada;
- Germany;
- New Zealand.
Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.
Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.
For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.
Workflow organization
After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.
| “Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners. |
Teams closely monitored:
- Reg2Dep and LTV;
- Player quality;
- Budget allocation between products;
- Individual GEO performance;
- Results of newly launched creatives.
Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.
Initial hypotheses
During the preparation phase, N1 Partners suggested testing several working hypotheses:
- Video creatives could outperform static banners;
- Different advertising concepts might attract audiences of different quality;
- Rapid budget increases could reduce campaign stability;
- Evaluating traffic solely based on acquisition cost does not reflect its actual value.
The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.
| “The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners. |
Strategy and optimization
After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.
To achieve this, the partner:
- Duplicated the highest-performing campaigns;
- Regularly launched new creatives;
- Split campaigns by device type;
- Applied successful approaches to markets with similar audience characteristics.
At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.
What delivered the best results?
Four optimization strategies produced the strongest performance improvements:
- Creative localization;
- Continuous production of fresh advertising materials;
- Pausing underperforming campaign combinations within the first 48 hours;
- Optimizing based on player quality rather than CPA alone.
At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.
After jointly reviewing the data, part of the advertising budget was shifted toward that product.
| “The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners. |
Results
After nine months of collaboration, every key performance indicator improved significantly.
- Monthly FTDs increased from 450 to 1,150 (+155%);
- ROI increased from 86% to 135%;
- Average CPA decreased by 22%;
- Revenue increased by approximately 2.5 times;
- Player LTV increased by 25%.
The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.
Key takeaways
- What was the biggest advantage of working with N1 Partners?
According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.
The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.
- What made the results possible?
Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.
After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.
Scale your Facebook traffic with N1 Partners!
N1 Partners gives affiliates access to:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post FB Success Story +155% FTD, 135% ROI appeared first on Americas iGaming & Sports Betting News.
The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.
Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.
Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.
Chris Ruddock, Commercial Director at Lottomart, said:
“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”
Elliott Kyne, Account Manager at Blueprint Gaming, said:
“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”
The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.
The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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