Gaming
Hamburg Games Conference 2022 sets course for new markets – and confirms first speakers
The hybrid conference’s program under the overarching topic “Moving Markets” on March 2 and 3, 2022 will revolve around the challenges and opportunities of the international games industry. Participants can join either on-site in Hamburg or from anywhere in the world via a custom developed, playable online conference platform. The first international experts who will contribute to the program with keynotes, talks and discussion panels have been announced. A new trailer video (https://youtu.be/e9mSPhEbqgE) gives first impressions of the extended hybrid concept of the conference.
With Joost van Dreunen (New York University), Alex Nichiporchik (tinyBuild Games), Kerstin Schütt (Twisted Ramble), Jakub Stokalski (11 bit studios), Jared Gerritzen (IllFonic) and Jana Grünewald (Kreativ Transfer), the first experts from academia, games industry and public funding institutions are confirmed for the conference program. More will be announced shortly.
An additional conference track is dedicated to the topic of “Games Funding” with news and best practices regarding Germany’s federal government games funding and regional funding offers of the federal states, such as the Games Lift Incubator and prototype funding in Hamburg.
The latest trailer for the Hamburg Games Conference 2022 showcases a new central element of the hybrid event’s concept: The virtual cruise ship, which serves as an interactive conference platform playable in the browser, will call port at various international games hotspots. In line with the conference theme “Moving Markets”, users can explore different international markets and get to know the conference’s partner companies and speakers from these markets.
There will also be extensive networking and matchmaking opportunities for conference participants, both online via the conference platform and on-site at Hamburg’s Zeise cinemas.
The first speakers for the Hamburg Games Conference 2022:
Joost van Dreunen is an Adjunct Assistant Professor at NYU Stern School of Business in New York and is one of the most internationally recognized games industry researchers. In addition to teaching at New York University, he serves as advisory board member for several games companies and start-ups and covers background topics from the games, tech and entertainment industries in his weekly newsletter SuperJoost Playlist. In his conference talk, he will assess the current state of the blockchain gaming market – whose top companies are currently collectively valued at over $12 billion. He will highlight recent successes and failures, drivers and trends, as well as how industry players look at the developments and make an outlook into the future of this market.
Alex Nichiporchik is CEO of the US-based publisher and developer “tinyBuild Games”. In his conference presentation, he will recap the development of the “Hello Neighbor” franchise: A journey from a small 7-person studio with a failing crowdfunding campaign to a successful multimedia franchise that now has a team of over 100 people across multiple studios working on the series, including five games, merchandise, books and an animated series.
Kerstin Schütt is co-founder and CEO of the Berlin-based startup game studio “Twisted Ramble”, which puts socially marginalized and stigmatized topics at the center of its games – balancing serious subject matter and playful entertainment. In her presentation for the Hamburg Games Conference, Kerstin Schütt will share her experiences on how challenging it is to master this balance and how their game “Duru“, which addresses depression in a playful manner, finds its place in the market.
Jakub Stokalski is game co-director for 11 bit studios game “Frostpunk 2“. His aim is to create meaningful experiences in a language native to the medium of games. For the Hamburg Games Conference 2022, he will examine how the medium of video games has matured: games enable forms of storytelling that are not possible through movies or books. Games are an integral part of (pop-)culture and, with their inherent interactivity, can pull players into a dialogue and convey a thoughtful message in their own unique way. In his talk, Jakub Stokalski will shed light on what this mature storytelling can do.
Jared Gerritzen, Head of Creative & Design at the Colorado-based development studio “IllFonic”, will address the question of how a studio can make the transition from working on well-known IPs to creating and marketing its own IP from scratch – from idea development, to design, to the finished product.
Jana Grünewald is project coordinator of the funding program “Kreativ Transfer” at the “Dachverband Tanz Deutschland”, through which games companies can receive funding for participation in international trade fairs and conferences as well as for international networking. In her presentation for the funding track of the Hamburg Games Conference 2022, she will present the “Kreativ Transfer” program in detail.
More speakers for the Hamburg Games Conference 2022 will be announced shortly. In addition to international experts from the games industry, companies who received support through various state and federal funding programs will give first-hand-insights into their experiences and share best practices in the funding track of the conference.
Early bird tickets extended until December 17
Business tickets for the Hamburg Games Conference are still available at the Early Bird price of 119 euros until December 17, 2021. After that, tickets will go on sale at the regular price. Ticket store: https://bit.ly/HGC22
Business Ticket holders can participate in the online and on-site program of the conference and benefit from additional opportunities to organize appointments with other participants via a digital matchmaking system, access to an exclusive business area, and guestlist spots for the networking event “Gamecity Treff” by Gamecity Hamburg.
The Basic ticket, priced at 25 euros, includes access to the conference program online and on-site.
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Bet on Games, the instant and crash games vertical within the Betcore ecosystem, has launched a new horror-themed crash game called Zombie Rush. The title is now available for global integration via Betcore’s single API, alongside content from TVBET and ElCasino.
Zombie Rush wraps the crash mechanic in a graveyard “survival run” theme. Players decide when to cash out as the multiplier rises, with the round ending when the “crash” triggers.
Bet on Games said the game runs on an “Optimized Math Model” with 97.5% RTP and a “dynamically accelerating multiplier curve.” The release also highlights “Visceral Horror Aesthetics,” linking the crash moment to a “grisly, memorable animation.”
On the feature set, Zombie Rush includes Autoplay and Auto Cash-out. It also adds “Strategic Dual-Betting,” which allows play across two parallel rounds simultaneously.
Betcore is directing partnership and integration inquiries to [email protected]. A gameplay video is available here.
The post Bet on Games launches horror-themed crash title Zombie Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ICONIC21 has launched Squeeze Baccarat, a new RNG baccarat title designed around the “squeeze” reveal mechanic more commonly associated with live-table play.
In the game, the player controls the reveal pace, using actions such as peeling back an edge to uncover each card, rather than watching a standard automated animation sequence.
ICONIC21 said the title is fully customisable, including interface and card design, positioning it for operator branding and lobby integration.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “The squeeze is one of those moments every baccarat player is excited about. That slow, deliberate reveal before the big win is what makes it tense. The problem? That feeling almost never survives the jump to RNG. It gets replaced by an animation and the magic is gone.
“We refused to let that happen. Getting the squeeze right in a digital environment is genuinely hard but we successfully managed, and honestly, we’re pretty excited about what came out. Instead of watching it happen, the player controls the reveal themselves.
“Add full brand customisation on top of that, and what you have is something operators can truly call their own. We can’t wait to see what our partners do with it.”
The post ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
In an exclusive article for Gaming Americas, Udo Seckelmann, partner in the Gambling & Crypto department at Bichara e Motta Advogados, examines how the Brazilian iGaming market has entered a new phase of maturity following BiS SiGMA South America 2026.
Moving beyond regulatory expectations, the industry now faces real operational, political, and economic pressures, raising critical questions about sustainability, enforcement, and the balance between growth and consumer protection in one of the world’s most dynamic betting markets.
BIS SIGMA 2026 made it clear that the conversation around Brazil’s betting sector has fundamentally changed. The industry is no longer being discussed as a future opportunity shaped by regulatory expectations, but as a functioning ecosystem already subject to real-world pressures. With the framework in force and operators active, the focus has shifted to how the market actually behaves under regulation — and where that framework is being put to the test.
This shift was evident both in the quality of the discussions and in the profile of participants. In past editions, much of the debate focused on the ideal regulatory framework, taxation, and market entry strategies. In 2026, the focus moved toward more sophisticated — and, in many ways, more challenging — topics: regulatory implementation, enforcement, and the balance between growth and consumer protection.
An additional element that permeated many discussions was the recent hardening of political discourse toward the sector. Statements from the President suggesting the potential elimination of the regulated betting market, as well as initiatives in Congress aimed at broadly restricting betting advertising, reveal legitimate concerns about negative externalities but also a concrete risk of public policy being shaped in a way that is disconnected from the newly established regulatory reality.
The criticism here is not directed at the concern for consumer protection — which is undoubtedly essential — but rather at how this debate has been conducted. Prohibitive or overly restrictive measures, particularly in the field of advertising, tend to produce adverse effects already observed in other jurisdictions: reduced channeling capacity toward the regulated market, the strengthening of illegal operators, and a weakening of consumer protection mechanisms themselves.
In this context, advertising should not be viewed solely as a risk factor, but also as a public policy tool. It is through advertising that licensed operators can differentiate themselves from unregulated entities, communicate responsible gambling practices, and operate within auditable parameters. Disproportionate restrictions, in practice, reduce the visibility of those subject to regulation while simultaneously expanding the space for those operating outside it.
Moreover, the instability of political discourse — especially when it flirts with prohibition scenarios after years of efforts to structure a regulated market — creates significant legal uncertainty. Investments made based on a recent regulatory framework are reassessed, compliance costs increase, and the appetite of new entrants tends to decline. Ultimately, this undermines not only the development of the sector but also government revenue and the original regulatory objectives pursued by the Government.
Another key topic discussed during the event was the impact of increased taxation — particularly following the rise in the Gaming Tax — on the competitiveness of the regulated market. There is a legitimate concern that an overly burdensome environment, combined with severe advertising restrictions, may create an economically unviable scenario for licensed operators, once again encouraging migration to the unregulated market.
Another highlight of the event was the debate surrounding the role of technological intermediaries — including market makers in emerging segments such as prediction markets. The expansion of these models raises important regulatory questions: to what extent are existing frameworks sufficient to accommodate these innovations? And when will it be necessary to move toward specific regulatory regimes, potentially under the oversight of authorities such as the securities regulator?
A comparison with previous BIS SIGMA editions clearly demonstrates the sector’s growing maturity. If Brazil was once seen as a major promise, it is now a complex reality that requires fine-tuning and institutional coordination. The agenda has shifted from market opening to governance — now under much more intense political and social scrutiny.
Finally, one aspect that deserves particular attention is the increasing professionalization of all stakeholders involved. Operators, regulators, service providers, and even the broader public debate have evolved significantly. There is now a clearer understanding that the success of the Brazilian market depends on its credibility and long-term sustainability.
Udo Seckelmann
Partner in the Gambling & Crypto department at Bichara e Motta Advogados
The post The iGaming Industry’s New Challenges in 2026 appeared first on Americas iGaming & Sports Betting News.
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