Gaming
Ocean Outdoor UK & Admix take brands into the metaverse with NFT billboards
Admix, the In-Play company that bridges the gap between brands and the metaverse, today announces a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, to send brands into the metaverse.
Brands are increasingly waking up to gaming and virtual worlds as a new form of ‘real’ estate on which to advertise. As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising. Virtual platforms such as Roblox, which has 220 million monthly active users, and Sandbox, which recently sold a plot of virtual real estate for USD $4.3 million, are leading this convergence via realistic experiences such as games, concerts and fashion shows.
The partnership between Admix and Ocean Outdoor UK signals a new dawn for the advertising industry as the two companies join the dots blending the physical with the virtual world. A series of activities that couple DOOH with virtual worlds are planned for the next year and beyond, aimed at maximising eyeballs for advertisers in the DOOH market, which is already projected to be worth $50bn by 2026.
The starting gun will be fired with the launch of three DOOH ad spots into the metaverse as NFT billboards. Ocean’s first drop will feature digital replicas of three bespoke DOOH locations which are similar in design and scale to its premium city centre UK assets including a spectacular tri-screen roadside location, a giant curve screen full motion location and The Loop city centre full motion network in Manchester and Birmingham.
Using Admix’s In-Play technology and Ocean Outdoor UK’s brand partnerships, the NFT billboards will synchronise with the creatives displayed on their real-world counterparts. This collaboration is an adland-first that paves the way for global brands looking to take steps into the formative metaverse.
Samuel Huber, CEO and Co-Founder at Admix, commented:
“Admix’s partnership with Ocean Outdoor UK is a watershed moment for the advertising industry, creating realistic ad experiences that merge physical and virtual worlds for the very first time. The metaverse is the perfect playground for Ocean’s creativity and its customers are making a symbolic step that will mark them out as pioneers of a new form of advertising which has unlimited reach. Of course, this is just the beginning: there will be dozens of ways for brands to engage consumers in the metaverse and Admix aims to be the gateway for brands to help shape the future of digital experiences for their audiences.”
Ocean Outdoor UK Joint Managing Director Phil Hall said: “Under this agreement, all of the elements that make Ocean a market leader in the real world – high quality builds with unmissable, unskippable ads served in an environment that people choose to be in – apply equally, if not more so, in the virtual world. This partnership is a natural evolution for the company and has an indisputable link to the core Ocean product and the wider addressable market.”
Admix has pioneered In-Play, a non-intrusive digital ad format which creates an advertising experience similar to the real-world. As an increasing number of users enter worlds such as Roblox, Sandbox and Decentraland to name but a few, brands need the infrastructure to reach and engage people in virtual worlds without disrupting their experience.
Starting from Sunday 12th December 2021, the Ocean Outdoor UK and Admix NFT billboards will be auctioned via the world’s largest NFT marketplace, OpenSea, and displayed by the successful bidders within Somnium Space. Social VR platform Somnium Space is an immersive space where users can purchase digital land and build games and experiences within it. The partnership with Admix means Ocean’s Labs division and the Ocean UK sales team will be able to sell an engaged 16 to 34 audience as a cohesive physical and virtual combined offer.
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Gaming
Limited Run Games Achieves the Impossible: Announcing Pre-Orders for Standard and Collector Editions of DOOM(™) on the Super Nintendo™ Entertainment System!
Limited Run Games, a premium publisher of physical and digital games, announced today the opening of pre-orders for the long-awaited DOOM, arriving on physical cartridge for use with the Super Nintendo
Entertainment System!
To celebrate this remarkable release, Limited Run Games are also pleased to announce the opening of pre-orders for the SNES compatible Rumble Tech Controller, bringing vibration technology to SNES games for the very first time!
In a move that only Limited Run Games could have the audacity to pull off, the impossible became real, partnering with Bethesda Softworks to introduce a remarkable special edition of the classic game, some 30 years after the original DOOM first debuted for the SNES.
Headed up by legendary programming wizard Randal Linden, who first worked on DOOM for the SNES in 1995, this enhanced version is no mere re-release of the original. Determined to do justice to the iconic shooter which birthed the modern FPS, this new version expands upon the original with a host of new features, ‘impossible’ graphical tricks and engineering dark magic that will leave 16-bit gamers breathless with excitement!
Created utilizing an all-new, custom-made board, designed specifically for this project, Limited Run Games’ version of DOOM for the Super Nintendo, greatly enhances performance which SNES enthusiasts will scarcely believe possible. Limited Run Games have fully restored the entire DOOM experience, featuring all four episodes of DOOM including ‘Thy Flesh Consumed,’ which was originally introduced in 1995 as part of the updated PC release ‘The Ultimate DOOM’. There’s much more than that though, also included are levels that were missing from the original release due to technical limitations, with five new levels implemented including E1M6, E2M2, E2M5, E2M7 and E3M5, delivering a complete DOOM experience for the humble SNES for the very first time.
Limited Run Games ain’t done yet: In addition to the improved performance and restored levels, DOOM now proudly includes support for circle-strafe, monster re-spawning on Nightmare difficulty, an appearance by the dreaded translucent Spectre monster, full-motion video logos and so much more.
A release this special demands a new controller to take advantage of the enhanced features, and here, Limited Run Games have gone the extra mile. Pre-orders open on 7/11/25 for the SNES compatible Rumble Tech Controller (sold separately), an open-source gamepad which will feel familiar to fans of the original SNES controller but now comes complete with powerful dual vibration support! Naturally, this new version of DOOM includes rumble support, but Limited Run Games are showing love to the community, offering open-source support to developers and modders, allowing third parties to update their games to include rumble support or code new titles utilizing the feature!
Back to the game and players will take note of a new music player which has been included to relive the superb score of the game, high quality title and score-card screens added, and a Level Selection menu alongside a Level Code system, which allow gamers to tackle DOOM in the method of their choosing.
It’s DOOM that shouldn’t be possible, fusing old-school technology with state-of-the-art enhancements to deliver a thrilling new take on the iconic game.
Two versions of DOOM for the Super Nintendo Entertainment System will be available, with both open for pre-order on 7/11/25:
Doom Standard Edition – Super Nintendo Entertainment System – $99.99 MSRP
- Metallic Gunmetal Colored SNES Cart
- Instruction Booklet
- 12” x 16” Poster
- Retro SNES Box
Doom Collector’s Edition – Super Nintendo Entertainment System- $174.99 MSRP
- Exclusive Collector’s Edition SNES cartridge – Metallic-ink Gunmetal color with Blood Splatter print and Metal Plate Label
- Premium Embossed Foil Box
- Instruction Booklet
- 12” x 16” Poster
- Individually Numbered Certificate of Authenticity
- Limited to 666 copies
Pre-orders for Doom on the Super Nintendo Entertainment System go live on 7/11/25, but be quick, pre-orders close on 8/10/25. Visit Limited Run Games for more information.
The Limited Run Games SNES compatible Rumble Tech Controller will retail for an MSRP of $34.99 and will be open for pre-order on 7/11/25.
The post Limited Run Games Achieves the Impossible: Announcing Pre-Orders for Standard and Collector Editions of DOOM(™) on the Super Nintendo™ Entertainment System! appeared first on Gaming and Gambling Industry in the Americas.
Gaming
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights
Current Games, a new name in indie publishing, based in the Netherlands, announced that it has assumed publishing rights for Cyber Clutch: Hot Import Nights, a heart-stopping, breakneck combat racing game, soaked in a neon lit future where speed and survival are the only routes to success!
A thrilling arcade style experience, Cyber Clutch: Hot Import Nights was first launched in Early Access on Steam in 2024, building a loyal community of dedicated fans passionate in seeing the game succeed. Current Games have heard the call and have spent a considerable amount of time diligently working under the hood, implementing a host of game-changing upgrades, delivering a fully revamped, nitro-powered experience, worthy of the Hot Import Nights (HIN) brand.
With the major update due to go live on July 24th 2025, speed demons are in for the ride of their lives as Cyber Clutch: Hot Import Nights power-ups on Steam, as well as launching on PlayStation®5, Xbox Series X|S and Epic Games® Store!
Make no mistake, this is no mere tweak, from July 24th, a whole host of surprises await fans of the game and newcomers alike. Some of the changes include:
- An all-new sprawling racing track to discover and master
- More cars mean more fun! Discover your favourite vehicles and race like your life depends on it!
- Major balancing changes based on extensive community feedback
- A new single player career mode with championship races
- Overall improvements to the game’s experience and stability
In taking over publishing for Cyber Clutch: Hot Import Nights Current Games is keen to emphasise their commitment to engaging with and supporting the community. Planned initiatives arriving soon include the reactivation of the games’ Reddit account, a new Discord server and a planned playtest scheduled for pre-launch.
In Cyber Clutch: Hot Import Nights, street legends are built after dark, as gamers brave enough to face the neon-soaked streets of the future, race, fight, and ultimately conquer with up to eight players competing head-to-head in a fight to survive and pass the winning line alive.
Each chariot in Cyber Clutch: Hot Import Nights is equipped with an arsenal of outlandish offensive and defensive weapons, enabling players to outmanoeuvre and outgun their opponents as they speed towards victory. Choose from a diverse range of customizable vehicles across three weight classes, each with distinct advantages. Lightweight vehicles boast speed but sacrifice defence, while heavyweight vehicles offer greater protection at the cost of agility. Weapons can be charged through pickups or by executing perfect drifts, adding a strategic layer to the high-speed action.
Accessible yet challenging, easy to play, impossible to put down, ruthlessly hard to master and never anything less than exhilarating, Cyber Clutch: Hot Import Nights is racing like you’ve never experienced before!
Roderick Roode, CEO of Current Games commented on the major upgrade and console release of Cyber Clutch: Hot Import Nights, “We are honoured to assume publishing rights for Cyber Clutch and determined to give this high-impact combat racing experience the love, attention and polish it deserves. Cyber Clutch has attracted a loyal audience in the year since launch, but we know the game is destined for even bigger things, and we’re thrilled to finally deliver a fully levelled-up experience, which we’re convinced will delight combat racing fans. In addition, we’re excited to bring the full Cyber Clutch experience to more gamers than ever, releasing on PlayStation, Xbox and the Epic Game Store, and cannot wait to see players assume their position on the starting grid later this month.”
The post Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights appeared first on European Gaming Industry News.
Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.
gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.
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