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European Gaming Congress 2024

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Zynga Launches Cornucopia of Events Across Several Titles for Thanksgiving

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This Thanksgiving, Zynga Inc., a global leader in interactive entertainment, is inviting players to celebrate the American holiday with a harvest of in-game events and new features across four of Zynga’s titles – Zynga Poker, Empires & Puzzles, FarmVille 2: Country Escape, and FarmVille 2: Tropic Escape. And FarmVille 3 is kicking off the holiday season with home tips and baking recipes presented by the farmhands, beginning with a yummy pumpkin pie recipe with a special ingredient.

Zynga Poker // Leagues: World Champions

Zynga Poker just launched a new competitive feature, Leagues: World Champions! In this new system, players will win their way through five different divisions, competing weekly to level up through a points-based progression system. As players win more hands, they’ll advance through each division with the goal of earning a coveted spot on the World Champion Leaderboard, a new live feature that highlights the top 500 players in real-time rankings. With each new victory, players will be awarded with exclusive perks, like extra chips from Lucky Bonus Spins and Prize Chests, and special badges the top 500 players can proudly display while at the virtual tables.

Empires & Puzzles // Special Black Friday Summon

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In Empires & Puzzles, a Black Friday summon gate will open to unveil heroes from all existing events – plus Gaillard and Peñolite, two never-before-seen heroes from an upcoming event. These two new heroes will be available exclusively for this event before they are officially introduced next year. For every ten summons, players will be granted a Black Friday Bonus Chest, comprising ethers, emblems, high-level ascension items, trainer heroes and food bundles. In addition, starting on Thanksgiving Day and running until the following Monday, Empires & Puzzles will make available Guardians of Teltoc, which fans voted for earlier this month as one of their favorite existing challenge events.

FarmVille 2: Country Escape // A Hearty Fall Feast

Players of FarmVille 2: Country Escape can prepare a hearty fall feast for the Thanksgiving Township event, where friends gather to appreciate the simple things in life. Keep an eye out for special visitors, Mayor Mandalay and Minstrel Madeline, who’ll be dropping in to bring music and laughter (and extra rewards!) to the fete. Players can progress through five stages of the event to win valuable goodies that’ll help get the most out of their farm – there’s Speed Seed, Golden Gloves, Stamps, Keys and more up for grabs! Complete the event to win the adorable Township Terrier, a happy-go-lucky pup who’ll fetch rare items as he works around the farm.

FarmVille 2: Tropic Escape // Thanksgiving Critters

FarmVille 2: Tropic Escape’s fabulous Thanksgiving Luau always draws elusive fall animals out of their hidey-holes. Local guide Domingo is using the opportunity to teach players about these sweet owls, foxes and turkeys. Join Domingo on this autumn adventure to learn about all the critters in his collection and earn rewards along the way by doing tasks such as crafting items and visiting landmarks. Complete a collection of 13 animals to win an iridescent ocellated turkey as a final reward.

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FarmVille 3 // Katie’s Pumpkin Pie

Katie Cookie, FarmVille 3’s baker extraordinaire, has spent years on the farm perfecting her delicious pumpkin pie for Thanksgiving. Now, Katie is sharing her recipe with a special ingredient: Chinese five-spice powder. Players can visit FarmVille 3’s Facebook Page to enjoy this interesting twist on a classic pumpkin pie! Follow the page for future recipes and decorating tips to prepare for the holidays!

 

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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