Gaming

Gamecity Hamburg funds three games prototypes with € 159,000 in second funding round 2021

Published

5 years ago

November 18, 2021

Reading Time: 3 minutes

In the second funding round in 2021, Gamecity Hamburg supports three promising games projects with a total of 159,000 euros through its Prototype Funding program. The non-repayable grant enables companies and developers based in Hamburg to develop prototypes of their games for the growing global games market. Together with the six projects selected by the awarding committee in the first funding round, Gamecity Hamburg funds nine prototypes with a total of 411,000 euros this year.

Starting March 4, 2022, right after the Hamburg Games Conference, companies and developers can apply again for the next funding round of Gamecity Hamburg’s Prototype Funding. The application phase for the second funding round will start directly after gamescom 2022.

“Both 2021 funding rounds have impressively shown us that there is a great deal of dynamics in the games industry in Hamburg. We were impressed by how diverse the funding applications were – in addition to games of all genres and for all platforms, a serious game, and a home training app convinced the awarding committee with their market potential for the first time in this funding round,” says Dennis Schoubye, Head of Gamecity Hamburg and member of the awarding committee for prototype funding.

The funded projects of the second funding round 2021

Castle Town by Sviper – 80,000 euros
CR4NKUP by CR4NKUP – 40,000 euros
Mambio by neurodactics – 39,273 euros

In the mobile game Castle Town by Sviper, players can build towns in a medieval setting and optimize supply chains for all the goods they need on a grand scale. Sviper is an indie studio from Hamburg and was able to celebrate its first successes with the debut “Super Spell Heroes”. With Castle Town, Sviper wants to take off further.

CR4NKUP by CR4NKUP is an indoor training game that combines real bike training with a virtual world filled with a large number of fellow players. Through gamification elements such as multiplayer and online tournaments, the free-to-play app is designed to motivate professional athletes and amateur cyclists alike.

Mambio by neurodactics is the first serious game supported by the Hamburg prototype funding. Mambio is an inclusive learning game for elementary school-aged children that playfully promotes the fun of math and aims to make learning arithmetic easier for children with disabilities as well.

A total of eleven start-ups, games companies and solo developers applied for funding in the second funding round 2021 from August 30 to October 16. After an online pitch, the projects were selected by an awarding committee, consisting of Hamburg industry experts Nina Müller (Head of Publishing, Goodgame Studios), Michael Schade (Co-Founder and CEO, ROCKFISH Games), Valentina Birke (Project Manager, Super Crowd Entertainment), Jens Unrau (Head of Department Media and Digital Economy of the Ministry of Culture and Media in Hamburg) and Dennis Schoubye (Head of Gamecity Hamburg).

In addition to a convincing presentation of the project and the team members, the experts evaluated the submitted projects according to further criteria such as promotion of young talent, team, market potential and location effect for Hamburg.

Prototype funding from Gamecity Hamburg

In 2020, the funding program already supported the development of seven prototypes with a total of 430,000 euros.

All information on prototype funding in Hamburg can be found at: www.gamecity-hamburg.de/funding/.

The next application phase for prototype funding 2022 will start directly after the Hamburg Games Conference on March 4, 2022. The application phase for the second funding round in 2022 will start directly after gamescom.

Those who would like to discuss prototype funding and other funding programs for the games industry more intensively are cordially invited to do so on the Gamecity Hamburg Discord server: https://discord.gg/gamecityhamburg.

Further funding opportunities through Gamecity Hamburg

With its support and funding program Games Lift Incubator, Gamecity Hamburg supports five teams per year with up to 15,000 euros and a three-month coaching and mentoring program by experienced, international experts from the games industry.

For the teams participating in the Games Lift Incubator in 2021, the intensive phase of their participation in the program will end on December 2 with the “Games Lift Graduation” event.

Guests can register to participate in the Graduation event via live stream or on-site. Free tickets are available on Eventbrite: https://games-lift-graduation-2021.eventbrite.de/

eSports

Study: 400m Gen Z esports fans say brand activations drive purchases

Published

1 day ago

June 25, 2026

Wladimir P.

EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.

ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.

The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.

On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.

The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.

Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”

Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”

Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”

The post Study: 400m Gen Z esports fans say brand activations drive purchases appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Compliance

HIPTHER Launches HALLO: The Standard in Compliance Expertise

Published

5 days ago

June 22, 2026

GamingAmericas.com

hipther-launches-hallo:-the-standard-in-compliance-expertise

HIPTHER has launched HALLO (Highly Aligned Leaders in Legal Operations), a new platform designed to help organizations find and engage compliance professionals, legal operations experts and industry vendors. The company announced the launch in Europe.

HIPTHER said HALLO brings together a professional directory, industry intelligence hub, community platform and visibility tools aimed at sectors including gaming, fintech, payments, AI, cybersecurity, digital identity, AML and blockchain. The platform includes an Individual Professional Membership and an Enterprise Membership, with HIPTHER stating that all memberships include a 14-day free trial.

Alongside membership options, HIPTHER said compliance professionals can create free, publicly visible “Expert” profiles outlining experience and areas of specialization, with additional premium visibility opportunities available. The company positioned the platform as a way for organizations to discover and evaluate qualified compliance and legal operations expertise.

A core feature at launch is “HALLO Resources,” which HIPTHER described as an open-access compliance intelligence section that aggregates more than 17,000 regulatory and compliance-focused articles from the HIPTHER media network. HIPTHER said the section is updated daily, includes search by topic, jurisdiction and keyword, and covers areas such as gaming, fintech, AI, payments, AML, digital policy, cybersecurity and regulatory affairs.

Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, said: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”

HIPTHER also linked HALLO to its conference and media activities, including advertising and thought leadership opportunities through the Wayseers Booklet, an annual handbook it said is distributed at HIPTHER conferences in Europe and reaches more than 1,500 professionals across gaming, fintech, AI, compliance and regulatory sectors.

The post HIPTHER Launches HALLO: The Standard in Compliance Expertise appeared first on Americas iGaming & Sports Betting News.

1xBet

HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor

Published

1 week ago

June 17, 2026

Wladimir P.

hltv-awards-returns-to-belgrade-on-january-9,-2027,-adding-lifetime-achievement-honor

HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.

HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.

For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.

HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.

Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.

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