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Trailblazing creators’ platform Ludo launches iconic new function for game developers and designers

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Ludo.ai unveils icon search feature and makes its platform accessible to all with new free tier

Ludo.ai has announced the launch of a groundbreaking icon search feature, a tool that uses cutting edge AI technology to enable users to quickly source and review all mobile game icons. With the new addition of a free tier, Ludo’s icon search is now available to everyone, providing fresh inspiration for game developers to design their own icon.

The new icon search feature is facilitated by Ludo’s AI – giving users a detailed view of each icon, what filters are in place, and cross-referencing this across multiple online game storefronts. Expertly created to support users, whether game developers beginning their journey or independent studios looking for inspiration on iconography, the icon search feature pulls from Ludo’s impressive database of over a million different published apps that are live on the Apple App Store, Google Play and Itch.io. Searches can be refined even more with seven unique filters, offering a look at games of a specific genre, by release date, art style, platforms it’s available on, stores it’s available on, colours used and even top-performing apps.

As well as the new icon search, Ludo uses state of the art machine learning and natural language processing to instantly suggest game ideas and mechanics, review gaming trends, and more, on-demand – helping to inspire developers and creators. Users set parameters by providing keywords, natural language descriptions, game mechanics, or imagery and Ludo quickly returns multiple written game concepts, artwork and images, by analyzing its growing database of 1.2 million games and over four million images. Following the introduction of a new free tier, Ludo’s platform is now accessible for free, with paid tiers being available to help businesses to expand the toolset and its functionality.

Arguably the front cover of a game, players judge an icon’s appearance and often decide whether to play a game because of it. The main purpose of a game icon is to not only appeal to potential users but to give an accurate representation of a title, drawing players in and alluding to the experience on offer. With roughly one in five apps being games on the Apple App Store alone, there is an expansive market to compete within. First impressions count more than ever, as games can be published and lost within the flurry of the market.

Tom Pigott, CEO and Founder of Ludo says “Our exciting new icon search feature came as an addition to our image search, following feedback from our users. We are excited to now be able to help facilitate icon design on Ludo. We found that the relevancy and impact that an icon can have for a game is just as important as the game itself – it gives those searching an idea of what’s in store if they choose to play.

“Ludo is offering our icon search function, as well as other key tools including the latest trends, gamestorming and image search, within our new free tier. We’re helping to create a centralised toolbox for game design and ideation, adding another string to the bows of our users.”

With the launch of the icon search feature, Ludo aims to support developers to create unique icons for games. Those who work in smaller studios, or even independently, may not have the resources or time for professional icon design that is available to larger studios. Ludo’s toolkit provides many tools that can benefit these studios and indie developers, supporting them to deliver hit games to a high standard.

Ludo combines a non-bias search engine, a library of over 1.2 million games and ways to collate research and inspiration, all in one place. Ludo offers a free subscription tier including the icon search feature, alongside many excellent features for game development, design and research. You can find out more at ludo.ai or contact Ludo on Twitter.

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SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026

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SOFTSWISS has solidified its leadership position in the European iGaming market by winning the Game Aggregator of the Year category.

The recognition took place during the prestigious SBC Awards Europe 2026 ceremony, held on April 30 in Malta.

The event served as the official closing of the SBC Summit Malta, bringing together the industry’s top operators, suppliers, and regulators.

The award highlights the platform’s ability to provide content scalability and high-impact engagement tools for its global partners.

Technical performance and scale at the industry’s core

With a portfolio exceeding 40,000 titles, the SOFTSWISS Game Aggregator connects operators with over 300 providers across 24 regulated jurisdictions.

Beyond volume, technical stability remains a key pillar, maintaining a 99.999% uptime even during peak traffic loads.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, celebrated the win in Malta, often considered the capital of the iGaming world.

According to Kaminskaya, the award reflects the team’s dedication to creating a practical tool for the daily management of operator brands.

Innovation in retention and new prediction markets

The victory at the SBC Awards follows the recent launch of new features, such as the Tournament Report and Instant Tournaments.

These tools allow operators to monitor campaign metrics in real-time and adjust marketing strategies without switching platforms.

The company has also diversified its B2B offering with the introduction of its Prediction Markets Platform.

This solution focuses on fixed-odds for real-world events, covering areas ranging from politics and economy to technology.

With over 15 years of experience and a team of 2,000 professionals, SOFTSWISS reaffirms its role as a global technology hub in the gaming ecosystem.

The post SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026 appeared first on Americas iGaming & Sports Betting News.

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Ten Square Games starts technical release for Medal Hunter ahead of global launch

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Ten Square Games has begun a phased rollout for Medal Hunter, a new mobile PvP shooter for iOS and Android. The title entered technical release on 4 May, with global availability planned around the turn of May and June, subject to further improvements.

The initial rollout covers Mexico, Vietnam, the Philippines and Poland. Ten Square Games said this stage is focused on verifying technical KPIs and performance stability, while the team fine-tunes gameplay parameters.

Around mid-May, Medal Hunter is expected to move into a broader soft launch, with gradual availability in Australia, Germany, the United Kingdom and the United States. The company said the focus will then shift to validating short-term retention and engagement.

Medal Hunter is set in combat environments inspired by different historical periods, with architecture and weapons “strongly influenced” by real references but stylized for mobile play. At launch, the game includes five locations, and players compete in short PvP rounds by eliminating moving targets including aircraft and naval units, using two different shooting models.

CEO Andrzej Ilczuk said the project builds on Ten Square Games’ development approach used for Trophy Hunter: “Medal Hunter is an example of how we are putting our growth strategy into practice. Trophy Hunter helped us build a new development model based on clear benchmarks, early validation and a better understanding of the signals that matter before scaling a product. Medal Hunter capitalizes on that experience and on the broader product knowledge we have built across our portfolio. By using proven gameplay mechanics and working in this model, we were able to bring a new title to market in less than a year from the start of development. This gives us earlier insight into a game’s potential, helps limit development risk and allows us to shape products more closely around what players actually respond to”.

The post Ten Square Games starts technical release for Medal Hunter ahead of global launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bet on Games launches horror-themed crash title Zombie Rush

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Bet on Games, the instant and crash games vertical within the Betcore ecosystem, has launched a new horror-themed crash game called Zombie Rush. The title is now available for global integration via Betcore’s single API, alongside content from TVBET and ElCasino.

Zombie Rush wraps the crash mechanic in a graveyard “survival run” theme. Players decide when to cash out as the multiplier rises, with the round ending when the “crash” triggers.

Bet on Games said the game runs on an “Optimized Math Model” with 97.5% RTP and a “dynamically accelerating multiplier curve.” The release also highlights “Visceral Horror Aesthetics,” linking the crash moment to a “grisly, memorable animation.”

On the feature set, Zombie Rush includes Autoplay and Auto Cash-out. It also adds “Strategic Dual-Betting,” which allows play across two parallel rounds simultaneously.

Betcore is directing partnership and integration inquiries to [email protected]. A gameplay video is available here.

The post Bet on Games launches horror-themed crash title Zombie Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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