Gaming
Raptor PR appointed Agency of Record for Playable Factory
Raptor PR, the hyper-growth digital b2b communications agency for video games, media and tech brands, continues its successful 2021 journey as it has been appointed as the global agency of record for Playable Factory, an intelligent marketing platform that creates playable and interactive ads for mobile games, apps and brands.
Playable Factory’s world-class track record includes boosting user acquisition and return on ad spend for publishers such as Zynga, Voodoo, Dream Games, Rovio and CrazyLabs while it has also created interactive brand playables for Lego and brands in the Unilever family.
Raptor PR will be designing Istanbul-based Playable Factory’s global communications architecture, positioning and content strategy to drive conversations not just within the mobile games industry, but also among premium brands. Raptor PR’s integrated campaign will directly support Playable Factory’s international growth strategy, targeting stakeholders including investors, publishers, developers, brands, agencies and advertisers.
Can Coskuncan, Growth and Partnership Lead at Playable Factory, commented: “When looking for a partner for our global communication activities we knew that our business area required not just any PR agency, but one with proven and highly specialised expertise across gaming, advertising and tech industries. That’s why we decided to work with Raptor PR and we believe their experience will add a great deal of value and effectiveness both for Playable Factory and our clients’ businesses.”
Rana Rahman, Founder and Managing Director of Raptor PR, commented: “Team Raptor is uber excited to be working with Playable Factory. They’re a perfect compliment to our portfolio of hugely ambitious and successful games industry brands that are looking to ramp up their global fame game. Playable Factory isn’t just a leading creator of playable ads for mobile games campaigns – they’re driving adoption of playable and interactive ads by household-name brands like Unilever and Lego. Turkey is such a vibrant ecosystem of talent, growth and energy. I’m positively delighted that we’re now officially a part of this scene, helping one of its brightest stars go global.”
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FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
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