Gaming
Dentsu Unveils Dentsu Gaming: a New Global Solution to Enhance Brand and Game Industry Collaborations
Today, dentsu group announces the launch of dentsu gaming – an integrated solution which brings together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within dentsu international.
The dentsu gaming solution will be an enhanced gateway for gaming developers, platforms and entertainment specialists to work with the world’s greatest and most iconic brands, or partner with dentsu on original IP development. The solution is accessible through its production, creative, CXM and media agencies globally, including Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and the Content Business Design Centre (CBDC) within dentsu Inc.
As a new global solution, dentsu gaming provides access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with and navigate the gaming ecosystem. It will also forge new relationships between players, publishers and brands, through strategic partnerships and dentsu led investments.
Leading the global launch of dentsu gaming, Keiichi Yoshizaki, Executive Officer, Dentsu Inc comments; “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. With dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others.
“Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.”
Through its network of agencies and teams worldwide dentsu now provides bespoke game/IP development, in-game advertising, commerce, consumer promotions, native game integrations, Augmented Reality (AR), Virtual Reality (VR), talent activation, esports and experiential as its core capabilities through dentsu gaming.
Peter Huijboom, Global CEO, Media and Global Clients, dentsu international, and one of the primary executive sponsors of dentsu gaming, adds: “We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – dentsu gaming is a perfect example of this.
“Bringing together the exceptional talent and deep gaming expertise from across the group, this new global solution makes it easier for clients and partners to leverage the potential of gaming for business growth through local market dentsu agency brands they already know and trust.”
With a heritage of more than 35+ years in the gaming and entertainment space, dentsu has been working with pioneering brands and developers since the gaming industry’s infancy and continues to innovate and break new ground. For example, dentsu, a co-host of the “TOKYO GAME SHOW”, has been one of the key development partners in bringing a part of this year’s event into the virtual world, producing in partnership with ambr, the virtual reality (VR) application for TOKYO GAME SHOW VR 2021*.
Powered by thousands of passionate people globally, dentsu gaming is led by its guiding principle of authentic and respectful engagement within the gaming community. Dentsu stands with the creators and players to make the future of gaming representative, inclusive and accessible for all.
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Amusnet
Amusnet Releases its Latest Crash Game “Hot Racing”
Amusnet has released its latest crash game, Hot Racing. This high-energy game throws players straight onto the track, where every second matters and every decision can boost the win.
Place the bet and watch the race unfold. The multiplier starts climbing the second the cars hit the track, and every moment the player stay in pushes the potential win higher. Want to play it smart? Use the 50% Cash Out to secure part of your winnings while keeping the rest in the race. Push too far, though, and a car can drop out – taking your bet with it. It’s all about timing.
Every round brings a fresh shot of adrenaline. Ready to level up? Place an additional side bet and pick the car you think will surge ahead and win the race. It’s your chance to add more excitement and boost your strategy.
Prefer a more laid-back approach? Turn on Autoplay. Set your number of rounds and your target multiplier, and let the game do the work. Once your target hits, your win locks in automatically – smooth, simple, and stress-free.
The tension builds in seconds. The stakes keep rising. Every race puts you right on the edge – go bigger or cash out now? That’s where the real thrill kicks in.
Hot Racing brings speed, excitement and sharp decision-making into every round. Jump in, trust your instincts and grab your win before the race leaves you behind.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Side Bet
Add extra excitement with the Side Bet! Pick the car you think will be the faster in the race and increase the potential payout.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Crash Game “Hot Racing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Diamond Coins
Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins
Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot
portfolio with the launch of Hot Slot
: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins
collection.
Staying true to the Hot Slot
format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity
and Hold the Jackpot
, alongside specially designed Bonus symbols to boost engagement.
In the Hold the Jackpot
Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot
symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.
The Chance Level
feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot
Bonus Round and offering players a more personalised gameplay experience.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot
: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot
series. By combining the retro aesthetics players love with the proven performance of our Coins
mechanics, and layering in Cash Infinity
, Hold the Jackpot
, and Chance Level
, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”
Hot Slot
: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.
The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers
PopOK Gaming has launched its latest title, Matatu Juu, a fast-paced crash game that brings the vibrant energy of urban commutes to the gaming world. Inspired by the lively “Matatu” culture, the game challenges players to chase escalating multipliers, with the potential for wins of up to 10,000x.
High-Stakes, Player-Controlled Action
At the heart of Matatu Juu is the intuitive Cashout mechanic, giving players full control to decide the perfect moment to secure their rewards before the inevitable crash. Timing and strategy define the thrill, creating a tense, adrenaline-filled experience with every spin.
Key Features:
- Massive Multiplier Potential: Chase multipliers soaring up to 10,000x for life-changing wins.
- Player-Centric Control: Cash out at your own pace—play safe or go all-in for the ultimate payout.
- Seamless Gameplay: A clean, engaging interface that’s easy for newcomers but addictive for experienced players.
- Vibrant Urban Theme: A colorful, energetic design that blends cultural flair with modern gaming mechanics.
“With Matatu Juu, we wanted to capture the thrill of a fast-paced commute and turn it into a rewarding gaming journey,” said Luiza Melikyan, Head of Business Development at PopOK Gaming. “Combining simple crash mechanics with huge win potential keeps players on the edge of their seats from start to finish.”
Matatu Juu is now available for integration, offering operators a high-engagement title perfectly suited for players seeking instant-win, social-style gaming experiences.
The post PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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