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Dentsu Unveils Dentsu Gaming: a New Global Solution to Enhance Brand and Game Industry Collaborations

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Today, dentsu group announces the launch of dentsu gaming – an integrated solution which brings together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within dentsu international.

The dentsu gaming solution will be an enhanced gateway for gaming developers, platforms and entertainment specialists to work with the world’s greatest and most iconic brands, or partner with dentsu on original IP development. The solution is accessible through its production, creative, CXM and media agencies globally, including Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and the Content Business Design Centre (CBDC) within dentsu Inc.

As a new global solution, dentsu gaming provides access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with and navigate the gaming ecosystem. It will also forge new relationships between players, publishers and brands, through strategic partnerships and dentsu led investments.

Leading the global launch of dentsu gaming, Keiichi Yoshizaki, Executive Officer, Dentsu Inc comments; “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. With dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others.

“Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.”

Through its network of agencies and teams worldwide dentsu now provides bespoke game/IP development, in-game advertising, commerce, consumer promotions, native game integrations, Augmented Reality (AR), Virtual Reality (VR), talent activation, esports and experiential as its core capabilities through dentsu gaming.

Peter Huijboom, Global CEO, Media and Global Clients, dentsu international, and one of the primary executive sponsors of dentsu gaming, adds: “We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – dentsu gaming is a perfect example of this.

“Bringing together the exceptional talent and deep gaming expertise from across the group, this new global solution makes it easier for clients and partners to leverage the potential of gaming for business growth through local market dentsu agency brands they already know and trust.”

With a heritage of more than 35+ years in the gaming and entertainment space, dentsu has been working with pioneering brands and developers since the gaming industry’s infancy and continues to innovate and break new ground. For example, dentsu, a co-host of the “TOKYO GAME SHOW”, has been one of the key development partners in bringing a part of this year’s event into the virtual world, producing in partnership with ambr, the virtual reality (VR) application for TOKYO GAME SHOW VR 2021*.

Powered by thousands of passionate people globally, dentsu gaming is led by its guiding principle of authentic and respectful engagement within the gaming community. Dentsu stands with the creators and players to make the future of gaming representative, inclusive and accessible for all.

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CreedRoomz Expands Localized Portfolio with “Lucky Colors”: A High-Volatility Digital Reimagining of Philippine Gaming Culture

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CreedRoomz, a global leader in live casino solutions, has officially launched Lucky Colors, a premium game designed to appeal to the rapidly growing Southeast Asian market. Drawing inspiration from a beloved part of Philippine street culture and game show history, the title transforms the familiar energy of local carnivals into a high-performance digital experience, giving operators a winning combination of recognizable gameplay and engaging payouts.

Game Concept
Lucky Colors brings the traditional “Perya” to life using a realistic, smart engine. Players watch three multi-colored cubes tumble down a sloped path, delivering the dynamic action that has made these carnival games so popular. CreedRoomz has enhanced the experience for digital casino audiences, creating an engaging, fast-paced gameplay environment.

Key Features

  • Dual-Mode Gameplay – Designed to maximize Player Lifetime Value (PLV) by catering to two distinct player types within a single interface:

    • Classic Mode (Acquisition Tool): A 6-spot layout focused on single-color outcomes, optimized for high-frequency rounds. Perfect for casual players entering the game.

    • Advanced Mode (Revenue Driver): An 18-spot strategic layout for experienced players, offering complex betting and higher stakes to boost spending and retention.

  • Proprietary Multiplier Dynamics: The Dynamic Multiplier Engine assigns random multipliers to betting spots in real-time, enhancing big-win potential for marketing campaigns.

  • Scalable Volatility: Advanced mathematical modeling allows payouts of up to 1111x a player’s stake.

  • Special Round Trigger: All 18 advanced spots can simultaneously receive multipliers, creating “hero moments” and powerful promotional opportunities.

Arturs Fjodorovs, Chief Product Officer at CreedRoomz, said:

“Lucky Colors connects traditional fun with modern gaming tech by keeping the real energy of Philippine game shows alive. By combining big multipliers with two ways to play, we give partners a powerful tool to attract more players and keep them coming back.”

CreedRoomz delivers cutting-edge casino entertainment and online gaming solutions, helping operators stay competitive and appeal to diverse audiences. All solutions are fully customizable to align with a business’s scale, region, and player preferences.

With 30+ engaging games in 12+ languages, 1000+ strong partnerships, and 200+ dynamic tables, CreedRoomz provides the infrastructure for seamless, high-impact player experiences across the globe.

The post CreedRoomz Expands Localized Portfolio with “Lucky Colors”: A High-Volatility Digital Reimagining of Philippine Gaming Culture appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arman Tsarukyan

Choice Gaming Launches High-Energy Crash Game Arm’s Punch

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Choice Gaming is taking crash games to the next level with the launch of Arm’s Punch, a high-energy title created in collaboration with MMA superstar Arman Tsarukyan. The partnership brings the adrenaline and intensity of the fight arena directly to players’ screens, where every round feels like stepping into the ring and every multiplier offers the chance to land a big win.

Set inside a buzzing boxing arena, Arm’s Punch delivers non-stop action as multipliers climb higher with every passing second. Players must decide the perfect moment to cash out before the round crashes, balancing risk and reward to maximise their potential winnings.

The game offers manual and automatic cash-out options, the ability to place multiple bets per round, and a live feed displaying bets and results in real time, creating a fast-paced and immersive experience that keeps players constantly engaged.

Anna Vardanyan, Partnership Manager at Choice Gaming, said:

“We’re excited to introduce Arm’s Punch and deliver a crash game that combines speed, excitement and real win potential. The collaboration with Arman Tsarukyan adds an extra level of energy to the experience, bringing the thrill of combat sports into the gameplay.”

With lightning-fast rounds, explosive gameplay and the involvement of one of MMA’s rising stars, Arm’s Punch delivers a dynamic crash experience designed for players who enjoy both the strategic timing of crash games and the electrifying atmosphere of combat sports.

More than just a game, Arm’s Punch aims to deliver a true knockout experience for fans of fast-paced gaming and fight-inspired action.

The post Choice Gaming Launches High-Energy Crash Game Arm’s Punch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Big Time Gaming

BTG Launches the High-Stakes Thriller, Millionaire Megapots™

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Step into the Hot Seat and chase life-changing wins in Millionaire Megapots™, the latest prime-time release from Big Time Gaming.

This isn’t a game for the faint-hearted. Players take centre stage on the studio floor, facing the electrifying reels where every spin could change everything.

The tension ramps up when six or more Coin symbols land anywhere on the reels, triggering the thrilling Hold and Spin feature with three respins to start. Each symbol position becomes its own reel, revealing additional Coins holding prize amounts, multipliers, or coveted Megapots™ icons. Every time new Coins land, respins reset to three, keeping the stakes high as the total prize climbs. At the end of the respins, total prizes are multiplied by all revealed multipliers. Collect three matching Megapots™ icons to win the corresponding jackpot.

For the ultimate thrill, if every reel position reveals a Coin, the Hold & Win bonus doubles the total prize—delivering a show-stopping finale. The Mini, Midi, and Mega Megapots™, displayed above the reels, showcase dynamic jackpots that change with every spin and can only be won during the Hold and Spin feature.

Inspired by the iconic Hot Seat from Who Wants to Be a Millionaire, the Hot Seat Free Spins Gamble replicates the same heart-pounding risk-versus-reward excitement. Players can climb the ladder for up to 50 Free Spins, with unsuccessful gambles risking lost spins. Rungs two and seven act as safety nets, guaranteeing 10 and 20 Free Spins, while classic Lifelines—50:50, Phone a Friend, Ask the Audience—offer support at every stage.

Free Spins are triggered by landing three or more Millionaire Scatters, awarding 10 spins and entry to the Hot Seat Gamble ladder. Each Scatter moves players up the ladder, and during Free Spins, win multipliers start at 1x and increase with every Coin that lands. Additional Scatters extend spins, building tension and potential.

For instant intensity, Bonus Buy offers direct access: Hold and Spin for 65x stake, 12 Free Spins for 125x, or 20 Free Spins for 250x. Power Play, available for 8x stake, guarantees at least 10,000 Megaways™ per spin.

With up to 200,704 Megaways™, high volatility, and a maximum win of 91,000x the stake, Millionaire Megapots™ delivers the drama, spectacle, and life-changing ambition of the Hot Seat—all powered by BTG’s signature gameplay innovation.

Nik Robinson, Founder and CEO of Big Time Gaming, said:
“With Millionaire Megapots™, we wanted to capture the raw, edge-of-your-seat tension of the Hot Seat. By combining our Megaways™ engine with Megapots™ and the Hot Seat Free Spins Gamble, players truly feel the heat of the studio floor. It’s all about the big risk, rising stakes, and life-changing reward.”

The post BTG Launches the High-Stakes Thriller, Millionaire Megapots™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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