Gaming
Over 50% of Video Games Market Revenue Spurred by Mobile Gaming: Fact.MR Study
The latest intelligence report published by an ESOMAR-certified market research and consulting firm estimates that the video games market revenue will maintain a progressive growth rate between 2021 and 2031, following a CAGR of nearly 13% to reach US$ 510 Bn by the end of the said forecast period. In the short-run, by 2022, revenues are likely to reach US$ 140 Bn.
Historically, from 2016 to 2020, video games sales witnessed impressive growth, registering a CAGR of around 8% to top US$ 151 Bn by the end of the said period. Sales have especially catapulted amidst the COVID-19 pandemic, with online videogames anticipated to be the fastest-growing segment over the forecast period.
The advent of online streaming and adoption of VR in gaming are amongst the prominent factors for market growth. Furthermore, the rapid growth in internet users is propelling the global revenue gathering. In 2020, Asia dominated the market with nearly 55% revenue and is predicted to witness substantial growth in the forthcoming years.
Key Takeaways from the Market Study:
- The global video games market is anticipated to add over 3x value by 2031
- Mobile/tablet video gaming to account for 55% revenue, reaching US$ 162 Bn by 2020
- Based on hardware, handheld consoles to contribute US$ 60 Bn in revenue by 2022-end
- By type, action video games to remain in the limelight, accounting for 1/3rd of total sales
- Sales of video games in the U.S likely to expand at a CAGR of 11% through 2031
- China accounted for around US$ 30 Bn in value terms in 2020, especially for mobile gaming
- India likely to be a lucrative market, attributed to increasing smartphone adoption
“Prominent video game developers are increasingly focusing on providing highly sophisticated interface experiences by including advancements such as AI, VR and augmented reality, which will spur numerous innovations in forthcoming years,” comments a Senior Research Analyst.
Competitive Landscape
Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advances for cancer screening, mergers, and acquisitions.
- In June 2016, Tencent announced the acquisition of 85% ownership of Supercell, the massively profitable Finnish firm behind hit game Clash of Clans, for around $8.6 billion.
- In March 2021, Microsoft finalized its US$7.5 Bn deal to acquire ZeniMax Media, the parent company of Doom and Fallout studio Bethesda Softworks. The finalization comes just a day after Microsoft secured regulatory approval from the EU for the acquisition, and it will now bolster the company’s first-party Xbox games studios up to a total of 23.
These insights are based on a report on Video Games Market by Fact.MR.
Powered by WPeMatico
Brazil
EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026
Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.
“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.
Advanced Land-Based Solutions
A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.
Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.
All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.
Expanding Digital Capabilities
EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.
In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.
Strengthening Regional Partnerships
“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”
The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arcade
Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+
Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.
Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.
With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.
There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.
Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.
The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”
The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
bingo6 days ago -
apuestas7 days agoBrasil 2026: Bets presionan el presupuesto de los hogares y redefinen la competencia por el consumo
-
Compliance Updates6 days agoEGBA Urges EC to Tackle Rising Online Fraud in Gambling Sector
-
Betnacional7 days agoBrazil: Betting pressures household budgets and reshapes the competition for consumer spending
-
Endorphina7 days agoNAZAR WISHES AWAIT YOUR COMMAND
-
Greentube6 days agoGreentube hauls in big wins with Rumble Riches™ Haulin’ Gold™
-
DEGEN Studios6 days agoDEGEN Studios ignites a brutal blood feud with Vendetta Fury
-
Baroness Fiona Twycross4 days agoBGC AGM 2026 Discussed About Surging Illegal Gambling Black Market



