Betsson Group has secured “Employer of the Year” award at the SBC Awards Europe 2026, held on 30 April 2026 in Malta. The SBC Awards Europe celebrate excellence across the European sports betting and gaming sector, recognising top-performing operators, affiliates, suppliers, payments providers and game developers.

In addition to this honour, Betsson Group also received three silver awards: Socially Responsible Initiative of the Year, Casino Operator of the Year and Sportsbook Operator of the Year. These recognitions highlight Betsson’s commitment not only to delivering high-quality gaming experiences, but also to operating responsibly and sustainably while maintaining its strength in casino and sportsbook verticals.

These achievements reflect Betsson’s continued focus on employee engagement, sustainability and commercial success, reinforcing its commitment to maintaining high industry standards.

The post Betsson Group Wins “Employer of the Year” at SBC Awards Europe 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Betsson Group has won three awards at the Italian Gaming Awards 2026, recognising the company’s product strength, marketing creativity and mobile innovation in the Italian market.

The Group received accolades in the Best Casino Games Operator, Best Marketing Campaign and Best Mobile Operator categories, highlighting the strong performance of its brands and teams operating in Italy.

Best Casino Games Operator

Betsson Group was recognised for delivering a high-quality casino experience through a diverse portfolio of games and strong product performance. The award highlights the company’s focus on innovation, engaging content and a seamless player experience in the Italian market.

Best Marketing Campaign

The award-winning campaign stood out for its creative, multi-layered approach, combining compelling sports storytelling, premium partnerships, and responsible messaging. This recognition reflects the Group’s ability to engage audiences through innovative content, fan-focused activations and socially responsible initiatives in the Italian market. This marks the third year the Group has received this accolade.

Best Mobile Operator

For the second year in a row, Betsson Group was recognised for delivering a seamless mobile gaming experience optimised for speed, usability and performance. The award reflects the company’s continued investment in mobile innovation, ensuring players can enjoy high-quality entertainment anytime and anywhere.

The recognition at the Italian Gaming Awards 2026 further cements Betsson Group’s reputation as a trusted and forward-thinking operator committed to delivering excellence across all aspects of its business.

The post Betsson Group Wins Three Awards at Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.