Canada
Tapjoy Releases Report on Parents’ Mobile Preferences
New market research from MobileVoice by Tapjoy, a leading mobile advertising and app monetization company, shows that modern parents are far more tuned in and tech-savvy than their own parents were. Because of their familiarity with the mobile ecosystem, they readily turn to their smartphones — particularly brand apps, social media, and rewarded ads — when it’s time to make a purchase. This represents a major opportunity for advertisers who want to connect with the valuable parent demographic, according to Tapjoy’s report, Modern Mobile Gamer 2021: Parents Edition.
For the latest installment in Tapjoy’s Modern Mobile Gamer series, following the Gen Z Edition earlier this year, Tapjoy surveyed 5498 of self-identified parent consumers in the US. Here are just a few of the insights that emerged:
Parents love games, and mobile is their platform of choice. An incredible 90% of parents surveyed said they use mobile as a gaming platform, and 79% say games are one of their favorite mobile activities.
They shop on mobile because it is convenient and saves time. Three quarters shop on mobile 1-4 times a week, and 73% cite convenience as a major factor.
Household spending is expected to increase as the COVID-19 pandemic wanes. Nearly half of parents shopped on mobile more during the pandemic and plan to continue doing so. 56% said they planned to spend more on the winter holidays in 2021, while 47% are planning to spend more on back-to-school shopping.
The pandemic continues to have a lasting effect on mobile habits: 47% did more mobile shopping in 2020 and said they plan to continue doing so, while 83% played more mobile games and said they plan to continue.
When it comes to marketing, 51% of parents like to see humorous brand content. 25% of parents also prefer brand content to be educational, compared to 18% of non-parents.
Modern parents are very receptive to rewarded ads: 46% said it’s the type of ad format they most prefer to engage with, compared to 12% who prefer Instagram and 10% who prefer Facebook.
Additionally, Tapjoy’s latest report contains research and analysis about the modern family dynamic. Only 55% of those surveyed are married, and today’s parents eschew stereotypical gender roles in favor of a more balanced approach to employment, childcare, and housework.
“Today’s parents are so much more aware of modern technology and trends than their own parents were. They grew up with the internet, so they’re well aware of what their kids are doing. They see smartphones as an essential tool that makes everything easier, from shopping to banking to monitoring the kids’ online activity. They have limited free time, so convenience is really important to them — we saw that meal kits and to-go food were especially popular mobile purchases in 2020. They like to unwind with mobile games at the end of the day, and they’re very receptive to rewarded ads thanks to the ease, convenience, and value they add to every transaction,” Lauren Baca, Senior Director of Marketing at Tapjoy, said.
The data in Modern Mobile Gamer: Parents Edition was gathered from surveys run on the Tapjoy network in February and June 2021. Responses were filtered to include all respondents who identified as United States residents and parents. This report is the second in a series of four Modern Mobile Gamer 2021 e-books featuring key insights on Zoomers, Parents, Millennials, and Generation X.
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AGCO
Platipus Gaming secures Ontario supplier licence
Platipus Gaming has obtained a supplier licence in Ontario, Canada, clearing the company to provide gaming content to licensed operators in the province.
The licence brings Platipus under the oversight and technical standards required in Ontario, with the company positioning the approval as part of its broader focus on regulatory alignment and responsible product supply.
A spokesperson from the Legal Department commented:
“We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”
Viktoriia Andreasen, Head of Marketing, added:
“Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.
The company said the approval supports its “compliance-by-design” approach, where regulatory requirements are integrated early in product development, and that operating under Ontario’s framework can help support entry into other regulated markets that reference Ontario standards.
The post Platipus Gaming secures Ontario supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Bally’s Intralot Signs New Contract with British Columbia Lottery Corporation
Bally’s Intralot S.A. has announced that its Canadian subsidiary, Intralot Canada Ltd., has signed a new contract with the British Columbia Lottery Corporation (BCLC) for the provision of Shared Services, an integrated model governed by BCLC, to accelerate the continued evolution of its lottery technology and to strengthen lottery operations, for the benefit of players across the Province.
Under the agreement, Intralot Canada will deliver end-to-end operational and technical support across BCLC’s lottery technology encompassing both lottery and technology operations. The contract further includes structured roadmap delivery for the ongoing enhancement of lottery technology and the seamless integration of new capabilities — ensuring BCLC remains at the forefront of lottery innovation.
Pat Davis, President and CEO of BCLC, said: “This collaborative Shared Services model represents a significant advancement in BCLC’s digital transformation journey. BCLC looks forward to continuing its partnership with Bally’s Intralot in service of a more efficient, streamlined, and resilient operating framework that delivers an elevated experience for our players across both our retail and digital channels.”
“This contract builds on the long-standing successful partnership between BCLC and Bally’s Intralot, and enhances our presence in the Canadian market. We are committed to delivering our best-in-class, fully integrated Shared Services model in support of the responsible growth of the Lottery and the good causes it serves across the Province. This is an exciting new chapter for both organizations, and we look forward to the journey ahead,” said Robeson Reeves, CEO of the Bally’s Intralot group.
The post Bally’s Intralot Signs New Contract with British Columbia Lottery Corporation appeared first on Americas iGaming & Sports Betting News.
AGCO
Platipus Secures Ontario Supplier Licence
Platipus Gaming has officially obtained a supplier licence to operate in the province of Ontario, Canada. This licence allows the company to provide gaming content to licensed operators in the province and represents a significant milestone in Platipus’ ongoing focus on regulatory alignment, operational consistency, and responsible product supply.
Importance for Operators
For Ontario-licensed operators, partnering with a licensed supplier like Platipus ensures that content is delivered in line with AGCO requirements. This reduces the need for additional regulatory assessments and supports smoother integration of third-party content into licensed operations. All products are designed and supplied with responsible gambling and player protection in mind, adhering to the technical and operational standards required by the Commission.
Strategic Significance for Platipus Gaming
The Ontario licence is a reflection of Platipus’ compliance-by-design philosophy. Regulatory considerations are integrated early in the development process, rather than being addressed as a final checkpoint. This approach ensures that products, processes, and operational structures are prepared for regulated environments from the outset.
Operating under AGCO also positions Platipus to engage with other regulated markets where Ontario standards are often referenced as benchmarks. The licence supports the company’s long-term goal of maintaining consistent product quality, operational reliability, and responsible content supply across multiple jurisdictions.
Company Perspectives
A spokesperson from the Legal Department commented: “We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”
Viktoriia Andreasen, Head of Marketing, added: “Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.
Ontario supplier licence confirms that Platipus can deliver content in one of the world’s most tightly regulated iGaming markets, with all technical, operational, and compliance requirements addressed.
This milestone represents more than a geographic expansion. It signals that Platipus Gaming has structured processes, robust governance, and a compliance-focused development approach, supporting sustainable regulated operations and long-term market participation.
The post Platipus Secures Ontario Supplier Licence appeared first on Americas iGaming & Sports Betting News.
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