Gaming
Gaming Apps Score High on AppGallery during Global Game Fest Campaign
Working in partnership with 13 of the world’s most forward- thinking game developers – including much-loved household names such as Playrix, Com2us, Gameloft, and FunPlus – Huawei launched its inaugural Game Fest campaign. Game Fest sought to inspire AppGallery users to explore a new generation of play on the platform, offering them a host of exclusive benefits including cashback promotions and generous gift packages.
Through close collaboration, Huawei worked with its participating partners and developers to champion their games and reach new audiences across the globe. Spanning six genres – ranging from RPG, Action, and Adventure, to Casual, Simulation, and Strategy games – the campaign ran for six weeks in total, spanning 12 markets across five geographic regions. Game Fest generated more than 600 million digital impressions for the titles, and a 90% increase in average daily downloads.
Huawei delivered growth for its Game Fest partners in markets globally, spanning multiple regions
In addition to generating almost a billion in global PR reach for partners, Game Fest drove strong growth for the titles across different geographic regions. Demonstrating the power of AppGallery’s wide-reaching audience, partners saw their daily download figures increase not only during the campaign itself, but post-campaign as well. The results below showcase how total daily downloads increased both during the campaign and for the 6-week period post-campaign compared to pre-campaign figures.
- Asphalt 9 (by Gameloft): In Mexico, Asphalt 9 saw a 93% increase in total downloads during the campaign, with daily downloads spiking by 137% post-campaign compared to pre-campaign data.
- State of Survival (by KingsGroup Holdings): In France, State of Survival saw a 383% increase in total downloads during Game Fest, with daily downloads also up by 155% post-campaign compared to pre-campaign figures.
- Standoff 2 (by Axlebolt): In Italy, Standoff 2 experienced a 141% increase in total downloads during the campaign, remaining up 15% post-campaign, compared to pre-campaign download numbers.
- Summoners War (by Com2us): In the Philippines, Summoners War enjoyed a 171% increase in total downloads during the campaign, and an increase in daily downloads of 9% post-campaign, compared to pre-campaign levels.
- Pascal’s Wager (by Giant Network): In Russia, Pascal’s Wager saw a 340% increase in total downloads during the campaign, with post-campaign momentum reflecting a 92% increase in daily downloads compared to pre-campaign data.
- World of Tanks Blitz MMO (by Wargaming): The game was particularly well-received by Turkish AppGallery users, seeing a staggering 825% increase in total downloads during the campaign, while daily downloads enjoyed a boost of 141% post-campaign, compared with pre-campaign figures.
Huawei provides high-touch, local support for its partners
The launch of Game Fest demonstrated AppGallery’s commitment to the success of its partners and reinforced its standing as a platform that offers unwavering and full-spectrum support to developers. This support includes providing high touch, locally tailored technical, business development and growth marketing services to help maximize their success on the platform.
AppGallery collaborated intimately with its 13 Game Fest partners to develop the best locally relevant plans and unique campaign assets, including key visuals, social videos, exclusive face filters on Facebook and Instagram, as well as individual campaign landing pages. The AppGallery team also adjusted its speed of engagement to educate developer partners on promotional opportunities, and in some cases accelerate go-to market plans to meet their needs.
Further tailoring the campaign, Game Fest partners also contributed a cumulative total of 160,000 exclusive gift packages, which contained valuable in-game items significant to game progression, to AppGallery users who downloaded the titles during the campaign.
Speaking of its participation in the campaign, Krystic Cong, Lead of Business Development, Perfect World said: “It’s been an honour to release our game on AppGallery, which is a great platform for gaming developers. This is a win-win relationship as proved-since the “Perfect World Mobile” released on AppGallery there has seen increasing active users and revenue. The Game Fest campaign enhanced our brand awareness as well as user base in LATAM. We look forward to strengthening our partnerships with AppGallery, which has become one of the most important channels, and look forward to offering our latest games to a wide range of overseas customers.”
Ilya Fedotov, Head of Global Partnerships & Eco-Development Communication, Huawei Consumer Business Group, added: “AppGallery seeks to be the definitive app marketplace that offers consumers more choice and provides developers with the innovative technology they need to imagine new possibilities. Encouraged by the overwhelmingly positive results of Game Fest, we will continue to work with developers to bring them new, creative ways to promote their games, as well as enable Huawei customers to have more ways to play than ever before.”
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Gaming
Make-A-Wish® and Lords Mobile Unite This Thanksgiving Season to Bring Hope to Children Through Mobile Charity Event
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From November 26-30, Lords Mobile players worldwide can help grant life-changing wishes for children with critical illnesses through a global in-game charity challenge.
Make-A-Wish®, the world’s leading wish-granting organization, is delighted to announce a special collaboration with IGG, the global developer and publisher of hit mobile titles.
This Thanksgiving season, the two organizations are coming together to transform the spirit of gratitude into global impact through a community charity challenge inside Lords Mobile.
From November 26 to 30, 2025, players from around the world will unite across their respective Kingdoms to combine play with purpose. By completing five days of in-game quests and collecting 30 event points, players can unlock the exclusive “Wish Upon a Star” Decoration – a special symbol of hope within the Lords Mobile world.
Once 50,000 players across the global server have claimed the Wish Upon a Star Decoration, IGG will donate $50,000 USD to Make-A-Wish to help grant life-changing wishes for children with critical illnesses. The donation will support wishes in the USA, Indonesia, Brazil, Germany, Singapore, and Korea.
Players who wish to enhance their event experience can also purchase four in-game packs priced at USD 4.99 or above to unlock premium rewards such as Mystic Carpets, Royal Coins, and more.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International said:
“Thanksgiving is a time for reflection, generosity, and connection. We’re deeply grateful to IGG and the global Lords Mobile community for harnessing their passion for play to help make life-changing wishes come true. Together, we’re turning the power of gaming into the power of hope.”
As players unite to achieve their community goals, Make-A-Wish will highlight real wish stories from participating countries, connecting the in-game achievements to the life-changing impact they help create.
Together, IGG and Make-A-Wish are showing the power of the gaming community to make a difference.
The post Make-A-Wish® and Lords Mobile Unite This Thanksgiving Season to Bring Hope to Children Through Mobile Charity Event appeared first on European Gaming Industry News.
155.io
155.io flips the script again with Coin Flip game release
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155.io, the live content studio built for a mobile-first world, has turned convention on its head with the launch of Coin Flip, a machine-run coin-flipping game.
Tossing coins is as old as time as a means to settle football matches, pub games, and everyday decisions – now 155.io has transformed that timeless ritual into a live, 24/7 digital betting experience.
Central to Coin Flip is a real coin-flipping machine, powered by a precision solenoid and monitored by an overhead camera. Every coin flip is analysed by machine learning and AI systems that record and validate results in real time, feeding the outcome directly into a secure game engine. All players have to do is correctly pick heads or tails – one side features the U.S. President and the other the American flag.
Coin Flip runs continuously, 24 hours a day, offering the world’s simplest, fastest, and totally transparent betting experience.
155.io Founder and CEO Sam Jones commented: “Tossing coins is something humans have done for millennia to decide anything from fixtures to fiefdoms. Coin Flip modernises that ancient ritual, in true 155 style, and adds a competitive layer that makes it seriously entertaining.”
The post 155.io flips the script again with Coin Flip game release appeared first on European Gaming Industry News.
Counter-Strike 2
Just Dance, MLBB and HADO Added to Lineup of Global Gaming Icons for the Games of the Future 2025
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Phygital International (PI), the exclusive rights holder and custodian of the Games of the Future (GOTF), is unveiling the final game titles set to feature in this December’s pioneering phygital sports tournament, along with a powerful line-up of new global media partners who will bring the event to fans around the world.
With 11 disciplines and the world’s best athletes ready to compete across virtual and physical challenges, the Games of the Future 2025, taking place at ADNEC in Abu Dhabi from 18-23 December, promises to deliver a groundbreaking phygital showcase that will redefine what it means to play, perform and compete.
In addition to previously announced global esports icons such as Counter-Strike 2, Dota 2, Fortnite, Fatal Fury: City of Wolves, UFL and 3on3 Freestyle, Phygital International has confirmed three new titles that further broaden the depth and dynamism of the tournament. Each game has been carefully selected to complement a unique phygital discipline, showcasing the full spectrum of speed, skill and strategy that defines the Games of the Future.
Joining the roster is Mobile Legends: Bang Bang (MLBB), the global mobile gaming phenomenon that has defined the multiplayer online battle arena (MOBA) genre for millions of players worldwide. In the MOBA Mobile discipline, MLBB will see players battle in high intensity matches that test strategy, coordination and tactical mastery.
Adding rhythm and flair to the lineup, Just Dance, the world’s best-selling dance game series, will take centre stage in the Phygital Dancing competition. Renowned for its vibrant energy and expressive gameplay, Just Dance brings one of the world’s most dynamic and community-driven gaming experiences to GOTF 2025, where athletes will be challenged to combine choreography, precision and physical stamina as digital gameplay meets live performance in a visually electrifying showcase.
In the confirmed lineup of tournament games, the addition of HADO completes the roster, serving as the core of the virtual reality (VR) gaming competition. As a pioneering augmented reality (AR) experience, HADO integrates real-world body movements with digital game scenarios through wearable AR technology. Players do not use controllers; instead, they directly “control” virtual skills with their physical movements – running, dodging and aiming in the real world – with every action directly impacting the in-game situation and instantly reflected visually. HADO promises to deliver a fast-paced, visually stunning VR competitive experience.
“These newly announced titles highlight the full range of phygital sports that people can experience at the Games of the Future 2025. From the expressive energy of dance, the global appeal of mobile esports to the groundbreaking innovation of AR gameplay, this second wave of games highlights the diversity and excitement of phygital sport,” said Nis Hatt, CEO of Phygital International.
In addition to expanding its game lineup, Phygital International is also announcing a series of major global media partnerships, ensuring that the Games of the Future 2025 will be accessible to fans around the world through both digital and broadcast platforms.
The post Just Dance, MLBB and HADO Added to Lineup of Global Gaming Icons for the Games of the Future 2025 appeared first on European Gaming Industry News.
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