Asia
160 million WCC players now have access to Tamil and Telugu versions, beyond English

World Cricket Championship (WCC), which recently touched the 160 million download mark, now furthers its footprint into the regional and vernacular space. The game has now introduced a Telugu version, voiced by former Indian cricketer and current IPL commentator, Venkatapathy Raju. English bowler, columnist and BBC cricket commentator Isa Guha will also be joining Matthew Hayden for the game’s English Commentary roster. The game also offers Hindi and Tamil commentary by Aakash Chopra and Abhinav Mukund respectively.
The homegrown title is played in over 150 countries including UK, Australia, USA, UAE, Sri Lanka, Pakistan and Bangladesh.
Venkatapathy Raju says, “In the digital age, simulation titles like World Cricket Championship is a fresh way to look at the sport of cricket. It was amazing to work alongside the team and I am glad that I’ll be reaching out to the massive Telugu speaking audience, whenever they want, right on their phones.”
WCC 3, the latest edition has been infused with simulation of actual cricket, updated gameplay features like new controls, animations, real-time motions of athletes and professional cricketers, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more. The game recently also added a standalone esports lobby.
With the rise of localized content, Next Wave Multimedia, the studio behind WCC aims to build up its portfolio and reach multiple sectors of audiences through one customized game.
Says Next Wave Multimedia CEO and co-founder P.R. Rajendran, “We see a great response from the regional markets. The Tamil and Telugu markets are evolving and have been witnessing user retention and growth in players YOY. We want to continue to move to other prominent gaming markets soon. Cricket being the largest spectator sport in India, WCC aims to deliver realistic cricket experience to individuals and communities in their very own language, thus bridging language barriers.”
WCC3 has featured in some prominent esports tournaments in the country including Redbull M.E.O., Skyesports and LXG WCC tournaments. Being one of the only ‘Made in India’ games to feature in some of the top esports tournaments in the country, WCC is looking to make it easier for players and tournament organisers to conduct tournaments on the game with its recently launched esports mode.
The World Cricket Championship series has been created by Chennai based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India based diversified gaming and sports media platform. Launched in November 2020, the third instalment is the latest in the series. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020.
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Asia
PG Soft sponsors Manila’s Waterbomb 2025

PG Soft, a world-class digital mobile games company, is thrilled to sponsor the highly anticipated Waterbomb World Tour 2025 in Manila, taking place on February 22-23, 2025, at the Quirino Grandstand in Rizal Park Luneta.
Known as the “best summer experience,” Waterbomb promises an unforgettable blend of dazzling K-POP performances, vibrant HIP-HOP acts, and explosive sets by Korean DJs, delivering a sensory spectacle like no other.
As part of the sponsorship agreement, PG Soft will gain significant brand exposure, with its logo featured on the Waterbomb Official Poster and Official Homepage ahead of the event. On-site, the brand will be prominently promoted across the venue, including a special Main Artist visit to the VVIP Booth and the hosting of VVIP Tables to elevate attendee experiences.
PG Soft’s spokesperson commented: “PG Soft is excited to be part of this iconic event, blending the worlds of cutting-edge gaming and electrifying live entertainment.”
The post PG Soft sponsors Manila’s Waterbomb 2025 appeared first on European Gaming Industry News.
Asia
DigiPlus Secures Three Honours at the 60th Anvil Awards

DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus and GameZone, secured three honours at the 60th Anvil Awards. Recognised as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programmes and tools that elevate the field of communications and public relations.
DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, “DigiPlus Reimagined: Pioneering Fun, Technology, and Community”, which highlighted the company’s evolution from a traditional leisure and resorts operator to a leader in digital entertainment. Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, “Ushering a New Era of Digital Entertainment”, and another for BingoPlus Foundation’s “FutureSmart” programme, an initiative dedicated to empowering the next generation of innovators through education.
The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated DigiPlus’ commitment to harness technology and innovation to deliver new forms of entertainment for Filipinos. This strategic transformation not only revitalized the company’s visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products. The 2023 Integrated Report chronicles DigiPlus’ strategic direction, financial and operational performance, as well as its performance around environmental, social and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting.
“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with our stakeholders. The award for our corporate rebranding celebrates our bold transformation into a digital entertainment leader, while the recognition for our Integrated Report underscores our dedication to global standards of accountability and transparency. These achievements inspire us to deliver even greater value to our customers, investors, and communities” said Celeste Jovenir, Vice President for Investor Relations, Corporate Communications and Sustainability.
BingoPlus Foundation’s FutureSmart Programme was recognised for its transformative impact on marginalised communities. In 2024, the programme reached 5332 individuals, focusing on IT education, digital literacy and inclusive livelihood powered by technology. Initiatives included providing 60 scholarships to IT students across 20 universities nationwide and introducing the P.L.U.S. Factor development programme to equip scholars with critical workplace skills. The Coding for Kids initiative brought robotics and programming to 4853 students in the Visayas, alongside training for 213 teachers. The programme also launched PLUS Tech Centers, providing computers and digital skills training to underserved communities. These centers aim to bridge the digital divide and create more inclusive job opportunities for marginalized sectors, reinforcing BingoPlus Foundation’s commitment to education, technology and livelihood empowerment.
“We are honored to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities. FutureSmart is a testament to how we aim to create lasting, positive change by preparing individuals for a brighter and more sustainable future,” said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.
The post DigiPlus Secures Three Honours at the 60th Anvil Awards appeared first on European Gaming Industry News.
Asia
BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES

BETBY strengthens its Asian position with agreement to power leading brand SABA Sports
Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.
The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.
“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
The post BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES appeared first on European Gaming Industry News.
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