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French hyper-casual publisher TapNation integrates Adverty’s in-game ad technology into multiple games

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Leading in-game advertising specialist Adverty AB (publ) announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles – the result of a successful Q1 trial with clear positive uplift on all key metrics.

TapNation, a Paris-based publisher of hyper-casual games, has integrated Adverty’s seamless In-Play advertising technology in several of its titles, whilst planning to use Adverty’s unique formats for other, upcoming releases.

“We have been curious about in-game advertising for some time now and so we started our first tests with Adverty in our game Cornhole League back in Q1. Having studied the effects of in-game advertising carefully, we have found that it has a clear net positive uplift on all our key metrics,” says Vincent Février, VP of Monetisation at TapNation.

“Given the promising results achieved so far, we have decided to integrate seamless in-game ads in more of our titles, starting with Web Master 3D as well as Rock Crawling. Looking ahead, we will absolutely continue to add in-game advertising to any and all titles when appropriate.”

Tobias Knutsson, CEO of Adverty adds: “We are delighted to welcome TapNation to the burgeoning world of in-game advertising. Having enjoyed company-wide Cornhole League tournaments in recent months, we know first-hand that its games are great. TapNation also stands amongst our very biggest publishers to date, thereby adding a new level of reach for our advertisers.”

TapNation has experienced amazing growth, with more than 230 million downloads of its game launches since 2020. Every day, several million players around the world enjoy its titles.

Adverty also recently teamed up with InMobi and Verizon on the demand side, on top of current successful partnerships with PubMatic and Smaato, enabling a wide range of partners and advertisers to access its inventory, with supply-side interest growing exponentially, too, and a variety of new games added as growing numbers wake up to the power of in-game executions to maximise brand exposure and publisher monetisation. With interest in in-game advertising soaring – not to mention Adverty’s collaboration with Moat by Oracle Advertising for third-party verification and its recent US patents granted for its work around viewability – the collaboration comes at an exciting time.

Adverty is currently looking to expand its team and is actively hiring for a number of roles across all sides of the business.

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Diamond Coins

Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins

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Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot™ portfolio with the launch of Hot Slot™: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins™ collection.

Staying true to the Hot Slot™ format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity™ and Hold the Jackpot™, alongside specially designed Bonus symbols to boost engagement.

In the Hold the Jackpot™ Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot™ symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.

The Chance Level™ feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot™ Bonus Round and offering players a more personalised gameplay experience.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot™: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot™ series. By combining the retro aesthetics players love with the proven performance of our Coins™ mechanics, and layering in Cash Infinity™, Hold the Jackpot™, and Chance Level™, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”

Hot Slot™: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.

The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming

PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers

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PopOK Gaming has launched its latest title, Matatu Juu, a fast-paced crash game that brings the vibrant energy of urban commutes to the gaming world. Inspired by the lively “Matatu” culture, the game challenges players to chase escalating multipliers, with the potential for wins of up to 10,000x.

High-Stakes, Player-Controlled Action
At the heart of Matatu Juu is the intuitive Cashout mechanic, giving players full control to decide the perfect moment to secure their rewards before the inevitable crash. Timing and strategy define the thrill, creating a tense, adrenaline-filled experience with every spin.

Key Features:

  • Massive Multiplier Potential: Chase multipliers soaring up to 10,000x for life-changing wins.
  • Player-Centric Control: Cash out at your own pace—play safe or go all-in for the ultimate payout.
  • Seamless Gameplay: A clean, engaging interface that’s easy for newcomers but addictive for experienced players.
  • Vibrant Urban Theme: A colorful, energetic design that blends cultural flair with modern gaming mechanics.

“With Matatu Juu, we wanted to capture the thrill of a fast-paced commute and turn it into a rewarding gaming journey,” said Luiza Melikyan, Head of Business Development at PopOK Gaming. “Combining simple crash mechanics with huge win potential keeps players on the edge of their seats from start to finish.”

Matatu Juu is now available for integration, offering operators a high-engagement title perfectly suited for players seeking instant-win, social-style gaming experiences.

The post PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BGaming

Hook Huge Rewards in Fishing Club 2

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Fast-growing content producer announces its involvement in a long-awaited sequel.

Renowned iGaming content developer BGaming aims to capture significant victories once more in Fishing Club 2, the follow-up to one of the firm’s most profitable #Casual games.

Participants settle in around a picturesque lake before dropping their lines into the water to discover what prizes they might reel in. The game offers a first-person perspective, engaging players directly in the action while conveying the soothing ambiance of an actual fishing experience.

BGaming has considered players’ opinions on the original game and provided them with greater freedom in their gameplay of Fishing Club 2. Players can fish at three spots located at dawn, dusk, and twilight. This provides each session with a unique twist and enables players to discover the atmosphere that suits their preferences.

The new Fishing Club game offers two bonus features. The Fishing Net bonus, capable of being activated for ×60 the player’s wager, spreads widely, while the TNT Bonus, valued at ×100 the wager, creates a massive blast in the water. You can acquire both of these by using the Buy Bonus button, ensuring a victory.

A skilled angler retains trophies, and the game enables players to track theirs with the well-known features Best Win and Best Catch. These show the greatest single-spin win amount and the largest multipliers achieved.

Vasili Pauliuchenko, Game Producer at BGaming, said, “The original Fishing Club title is one of players’ most-loved #Casual games by BGaming. Having listened to their feedback, we are taking them back to the open waters in Fishing Club 2 with a few pivotal updates.

We love to give our players more control over how they play, and that is on full display with Fishing Club 2. They can decide when and where they fish and what tools to use for most successful angling. We are sure that such personalization will be a hit with the game’s fans and those new to the series.”

The post Hook Huge Rewards in Fishing Club 2 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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