Gaming
Blacknut and POST Luxembourg first to extend 5G Cloud Gaming service to iOS mobile devices
POST Luxembourg becomes the world’s first mobile operator to extend cloud gaming services to Apple iPhones and iPads through Blacknut’s new Progressive Web App (PWA)
After teaming up to launch cloud gaming over 5G, cloud-gaming specialist Blacknut and POST Luxembourg, the leading telecommunications group in Luxembourg, have worked together to add iPhone and iPad support to POST’s 5GPower cloud gaming service thanks to a new progressive web app (PWA). The web app allows POST customers who have a 5GPOWER mobile subscription to play on their iPhones and iPads as well as on PC, Mac, Android phone, Amazon Fire Stick and compatible Android Smart TV.
The new app makes POST the world’s first mobile operator to offer cloud gaming to its iPhone users. The 5GPower service gives players access to the whole Blacknut games catalogue, which is the biggest of any dedicated cloud gaming platform having recently passed the 500 game milestone. Every game can be played on any supported device, with the ability to start a game session on one device and continue on another.
While Apple currently doesn’t support native cloud gaming apps in its App Store, iPhone and iPad users have been excluded from the play-anywhere experience and convenience that cloud gaming offers. With the launch of this progressive web app (PWA), iPad and iPhone users can now add a button to their home screen, just like an app, that opens a browser connection to the Blacknut service, with the same connection speed and quality as a native app.
Blacknut is a leading cloud gaming provider that enables ISPs, device manufacturers, OTT services and media companies to quickly launch their own streaming games services, as well as serving gamers in 40 countries through its own-brand Blacknut subscription service. POST was the first EU mobile operator to launch Blacknut’s cloud gaming over 5G in October 2020.
“Our business and our passion are very high performance telecommunication networks. We build these networks, including the 5G network, for our residential customers internet, TV and streaming needs, for our business customers, but also for the gaming community who have specific needs, especially in terms of latency. Since launching our cloud gaming service with Blacknut, the response from our subscribers has been beyond our expectations. Now, our customers with iOS devices, and this is the majority of POST customers, can also enjoy the Blacknut cloud gaming experience through this new solution on their iPhone or iPad.,” said Cliff Konsbruck, Director of POST Telecom.
“Apple’s stance on native cloud gaming apps has been well publicised, preventing gamers from accessing streaming services through the normal app channels. No mobile operator wants to launch a service that doesn’t include as many subscribers as possible, so it was important we find a solution. Now, iPhone users can join in the fun and experience cloud gaming the way it should be, “said Olivier Avaro, CEO of Blacknut.
POST subscribers can sign up to Blacknut’s cloud gaming service directly from POST, with the monthly subscription included at no extra cost for the first year. POST customers that don’t opt for the 5G service can still subscribe to Blacknut as an additional service.
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Gaming
Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
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Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“
‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.
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Gaming
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.
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