Gaming
modl.ai unveils Puzzle Maker – an AI-based development tool uniquely designed to support the demand for Match-3 puzzle levels

modl.ai’s latest AI-based development tool gives match-3 level designers the ability to generate hundreds of ready to use game levels overnight, removing a major time and resource bottleneck
Danish AI company modl.ai has unveiled Puzzle Maker, a new game development tool that uses AI and Machine Learning to help the developers of match-3 puzzle games meet the ongoing challenge of creating enough new levels to keep players engaged. Whereas a specialist level designer might be able to design one or two levels in a day, Puzzle Maker can generate hundreds of levels in just a few days, hugely reducing the human time and cost of supporting these games.
Match-3 games are some of the world’s most popular games – particularly on mobile – with examples like Candy Crush Saga, Gardenscapes and Bejeweled Blitz downloaded hundreds of millions of times. According to game analytics company GameRefinery, match-3 games are so popular that they make up 16% of all mobile game revenues on the US Apple app store.
To give some idea of how important level creation is to these games, Candy Crush Saga currently has more than 9000 levels – with more added on a weekly basis. Any ability to automate the level design and creation process therefore has the potential to save developers considerable time and money.
Unlike other types of puzzle, match-3 games don’t have a single solution – meaning they are very hard to create using automated software. modl.ai’s approach was to create two AI-based tools: a content generator and a level tester that, when used together, solve many of the challenges of creating a constant flow of game levels.
Puzzle Maker’s content generator is based on procedural content generation via machine learning (PCGML), meaning that it learns from existing levels and also improves the more levels it creates, with as few as 100 levels needed to complete the training phase. Each level the tool creates can be customised through a dashboard where the level designer can set a variety of parameters, from the size of the playing canvas to the kinds of puzzle pieces and challenges in each level.
Once levels have been generated, Puzzle Maker tests each level with AI bots to understand how many moves it takes to complete a level, the time it takes to complete, the number of reshuffles required and even the predicted likelihood that players will win the level – a key part of keeping players engaged over time. This data provides developers with insights into each level’s difficulty and provides characterisations of the structural level features such as the ratios of piece types and their distribution. All of this information is displayed to the level designer, who can review each one and decide if they are good enough to be included in the actual game. If they are, the code for the level is generated ready to be added.
“Match-3 games are often seen as simple and only for casual gamers, but in reality they are very clever and complex. This means that developers have relied on skilled level designers to keep coming up with fresh designs, and the only way to make more levels is to hire more level designers. We saw an opportunity to bring a new approach,” said Christoffer Holmgård, CEO at modl.ai. “By giving level designers a tool like Puzzle Maker, they get to use their expertise to know what their audience will love, but without the hours of trial and error work that we’ve automated. By solving the quantity problem, developers can focus on the quality.”
modl.ai was founded by a talented and diverse team of game developers, engineers and AI experts who saw the opportunity to use AI to automate and improve aspects of the game development process. Between them, the company founders have been involved in the development and launch of more than 30 games. Despite being less than three years old, modl.ai ranks second in the world among private companies for the number of technical game publications its team has authored.
You can find out more at www.modl.ai.
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Gaming
Valicy Gaming Launches as New Brand in Land-Based Gaming, Evolving from Grover Gaming

The former Founder and CEO of Grover Gaming has officially launched a new brand in land-based gaming. Named by combining the names of his daughters, Valicy Gaming was unveiled during a recent company launch party held in Greenville, North Carolina.
Evolving from Grover Gaming—which was recently sold to Light & Wonder for a total consideration of $1.05 billion —Valicy will now focus on becoming a major manufacturer in land-based gaming across North America. Retaining a majority of the employees from the acquisition, Valicy will continue forward with a veteran team that will have a sharper focus on game development and hardware design.
Despite the name change, Valicy continues under the same experienced executive leadership team and remains dedicated to providing best-in-class customer service and technical support—qualities customers have come to depend on. The company’s values, represented by its CARE triangle—People, Company, and Work—are deeply rooted in its culture and will remain central to its mission moving forward.
The public debut of the Valicy brand will take place at the Global Gaming Expo (G2E) in Las Vegas, October 6–9, at the Venetian Expo, Booth #1623, where the team will showcase its new identity and game offerings to casino partners and operators from across the industry.
“This is an exciting time for our teams,” said Garrett Blackwelder, Founder and CEO of Valicy. “We have the opportunity to do big things in new markets, which gives us energy and enthusiasm. As we grow Valicy, we will focus on relationships, excellence, and innovation.”
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Call of Duty
Monster Energy and Call of Duty Unite Again with Exclusive In-Game Rewards and Expanded Program Timing

Monster Energy is teaming up once again with Call of Duty to deliver bonus in-game rewards, bonus 2XP and an expanded promotional window that gives fans even more opportunities to fuel up and power their gameplay.
Gamers and Monster fans can start collecting codes to stockpile rewards ahead of the highly anticipated release of Call of Duty: Black Ops 7 on November 14. Following the record-breaking success of the last year’s program – the 2025 campaign has been extended and will run through March 31, 2026, with code redemption available until April 30, 2026.
Players who purchase specially marked Call of Duty cans of Monster Energy, Monster Zero Sugar, or Monster Zero Ultra can find a unique code under the tab and redeem it online at callofduty.monsterenergy.com. Every can unlocks bonus in-game items and double experience points.
2025 in-game rewards include:
• 1 Can = “Energy Flash” Large Decal + 15 min 2XP
• 2 Cans = “Peacekeeper MK1 – Hyper Green” Weapon Blueprint + 15 min 2XP
• 3 Cans = “Green Fury” Operator Skin + 15 min 2XP
• 4 Cans = “VS Recon – Green Thunder” Weapon Blueprint + 15 min 2XP
• 5 Cans = “Daylight Ripper” Operator Skin Recolor + 15 min 2XP
In addition, select retailers will feature specialty bonus in-game content such as Emblems, Charms, Weapon Stickers, and Dual 2XP.
And as an added bonus, fans who create an account on callofduty.monsterenergy.com before October 31 will score a Black Ops 6 in-game skin – no purchase required.
“Monster Energy is built on fueling competitive spirit and our collaboration with Call of Duty continues to push that to new levels. With expanded timing, bonus rewards and the unmatched value of Double XP in every can, this year’s program is our biggest and most exciting yet,” said Dan McHugh, Global Chief Marketing Officer at Monster Energy.
“We’re proud to continue building on the success of our partnership with Monster Energy. Monster is the go-to fuel of gamers and they are going to drink up these exciting in-game rewards,” added Cody Neal, Associate Director of Global Partnerships, Call of Duty.
The limited-edition Monster Energy Call of Duty cans are available in 16oz in Original Monster Energy, Monster Zero Sugar and Monster Zero Ultra. Special 4, 12, and 15 can Monster Energy Call of Duty multipacks are on shelves now.
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Gaming
Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide

Gamescom 2025 ended with numerous new records and strong momentum for the games industry in Germany and worldwide. Records were once again set, particularly in terms of key figures such as internationality (70% of visitors from abroad, exhibitors from 72 countries), digital reach (more than 630 million views worldwide by 23 August evening alone), exhibition space (233,000 square metres) and the number of exhibitors (1568). On site, 357,000 fans visited the world’s largest festival of games culture. The number of trade visitors rose to 34,000, with a particularly strong increase in participants from the US, China, Canada and Japan.
“This year, gamescom 2025 is sending out a particularly positive signal. After two challenging years for the games industry, you could really feel the mood improving this year. The new record figures underline not only the global appeal of gamescom, but also the upward trend in the entire games industry. gamescom 2025 is also a milestone for the German games industry: political support for the additional tax-based games funding at gamescom was stronger than ever – from both the federal and the state level alike. This creates hope that progress will be made quickly. But there were also positive signals on many other political topics, whether for e-sports from Federal Minister Bär at the political opening or from Federal Minister for Family Affairs Karin Prien, who was just as convinced of the important work of the USK in the protection of minors as she was of the enormous potential of games for the education sector,” said Felix Falk, Managing Director of game – The German Games Industry Association, the co-organiser of gamescom.
Political interest in gamescom 2025 was greater than ever before. In total, over 600 politicians came to Cologne to see for themselves the current developments in the games industry and the enormous economic, cultural and technological potential of games. Whether from the federal states, the federal government or the EU, the political guests came from all levels. In addition, a particularly large number of international delegations travelled to gamescom, for example from this year’s gamescom partner country Thailand as well as from Brazil, Indonesia and India.
Gamescom 2026 will take place from 26 to 30 August. It will open on 25 August 2026 with the gamescom Opening Night Live.
The post Gamescom 2025: New Records and Important Impetus for the Games Industry in Germany and Worldwide appeared first on European Gaming Industry News.
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