Gaming
Kinguin partners with popular gaming payment solution Neosurf
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Neosurf is a popular payment solution within the gaming and esports community
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Millions of Kinguin customers in five continents can now purchase products on Kinguin.net with Neosurf
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Neosurf gives users a safe, secure and private way of making payments online
Kinguin, the world’s first digital marketplace for gamers, has today announced a partnership with Neosurf, a world-renowned payments solution provider. Through this collaboration, Kinguin will give millions of its customers in Europe, Canada, Australia, South America and Africa the option to purchase products on Kinguin.net using Neosurf’s prepaid cash vouchers.
Both brands are titans in the games industry. Neosurf is a proven, popular payment solution with the community giving all gaming fans, even those without a debit or credit card, the chance to purchase their favourite software. It has fostered numerous partnerships within esports by partnering with various esports organisations and has recently hosted its own tournament – The Neosurf Cup. The organisation is also partnered with industry experts like ESE Entertainment to create and expand its efforts in esports and games on a global scale.
Meanwhile Kinguin is a global digital marketplace for gamers that sells video games, software and in-game items to users all around the world. It opened its own Esports Performance Center – which was the first professional facility for teams in central Europe – in 2017 and also sponsors leading Polish esports teams Anonymo and devils.one. As well as continuing to dedicate resources to nurturing talent, the brands share similar core values – the ambition to promote inclusivity in gaming and giving more people access to the industry.
Founded in 2004, Neosurf gives shoppers a safer way to purchase online. It enables users to purchase goods without using a credit card or disclosing personal information. It provides significant support to developing countries by offering a variety of services to cash users that allows them to facilitate online payments, prepaid card reloads, money transfers and bill payments.
Neosurf cash vouchers are available at thousands of local convenience stores around the world and customers can pay for the vouchers using cash or card payments. After purchasing a cash voucher, customers will then receive a 10-character voucher code, which can be used to pay online at Kinguin.net with the added security and privacy of a prepaid card.
Chief Commercial Officer at Neosurf, Andrea McGeachin, commented, “The partnership we have established with Kinguin is an important step for Neosurf and one that supports our philosophy of putting the gaming community at the heart of everything we do. Whether accessing a whole suite of esports through the Kinguin Lounge, or individual offerings from the extensive Kinguin marketplace, Neosurf gamers can now benefit from amazing cash deals. We look forward to the Neosurf and Kinguin relationship going from strength to strength.”
Head of Payments at Kinguin, Faheem Bakshi, said: “Neosurf is a payment solution provider that is embedded in the gaming community, so we’re delighted to give millions of our loyal customers the opportunity to use Neosurf cash vouchers to purchase all their gaming products securely, while also protecting their identity.”
Kinguin.net currently has more than 250 payment methods available globally, including popular payment methods such as global wallets, credit and debit card payments as well as country specific local payment options. Kinguin is among the first game trading platforms to offer BitCoin, Mobile payments and cash payments. Merchants on Kinguin are able to withdraw their earnings using BitCoin. Recently Kinguin expanded crypto payments by Ethereum, Litecoin and Rippl and it is continually working on expanding its list of accepted payment methods to enhance its user experience.
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Gaming
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The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.
Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“
‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.
The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.
Gaming
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.
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