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Enteractive celebrates 10 years of partnership with Betsson

Published

5 years ago

June 8, 2021

George Miller

Reading Time: 2 minutes

Player engagement campaigns have positively impacted brand loyalty

Enteractive, the leading reactivation and retention partner for the iGaming industry, this week celebrated ten years of working with Betsson Group to unlock additional revenue streams and increase the love and loyalty for Betsson brands through truly personalised player engagement.

Enteractive first started working with Betsson Group in 2009, and over all these years, the company’s scalable personalisation services have reactivated players to Betsson Group brands across Europe and around the world.

Over the cumulative ten years of partnership activity, Enteractive has talked to over 1.6 million Betsson players, from 5.1 million calls attempts, generating a net revenue of approximately €100million. An incredible 2.4 million minutes have been spent by Enteractive agents talking directly to Betsson Group’s players.

Enteractive CEO, Mikael Hansson, marked the occasion, Friday, at Betsson Group HQ in Malta, presenting a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as to the operator’s CRM team.

The company’s real two-way conversations with players have personalised audience engagement since the very start, and have constantly set best practice standards in the CRM field. In 2017, Enteractive was the first company to combine technology with a human touch to give operators full dashboard control through secure API integration to their various player databases.

Svensson commented, “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership. Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues.”

Hansson said, “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector. The many years of player engagement is testament to the success of our unique approach to personalised CRM. We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”

Enteractive has more than twelve years experience in player reactivation and retention, and is in the top four traffic generators globally for the iGaming sector.

1spin4win

1spin4win celebrates 200 classic slots in its portfolio

Published

58 minutes ago

April 16, 2026

Wladimir P.

1spin4win-celebrates-200-classic-slots-in-its-portfolio

1spin4win, an established slot provider, extends its timeless offering to 200 diverse titles. The milestone highlights the studio’s commitment to delivering high-quality gaming experiences rooted in traditional gambling.

With the launch of Cash’n Fruits 27 on April 9, the 1spin4win portfolio has surpassed the mark of 200 classic slots. This achievement reflects the studio’s consistent release strategy. The provider launches four to five new games each month, ensuring a steady stream of fresh, diverse content for its global audiences. This includes timeless fruit titles, captivating themed adventures, no-coin formats, and vibrant seasonal releases tied to major international holidays.

With 15 years of experience in the gambling industry, the studio brings authentic casino experiences to digital platforms. At the core of 1spin4win titles are advanced mathematics, well-balanced gameplay, and fair RTPs. These features define the provider’s winning formula for driving substantial wagering volumes and consistent 40% month-to month retention.

While staying true to its classic roots, the 1spin4win portfolio offers a diverse mix of mechanics to appeal to different player preferences. Among the most popular formats, coin-based slots and jackpot-driven bonus games stand out, both of which are featured in 4 of the top 10 releases of all time.

But leading the way is the Allways mechanic, where every matching combination pays from left to right. Its presence in 7 out of 10 1spin4win’s top releases of all time highlights the strong appeal of intuitive, clear gameplay — a quality that makes the provider’s slots accessible to players of all types.

Olga Bogdanova, Art Director at 1spin4win, commented, “At 1spin4win, we’re excited to reach the milestone of 200 games — it happened so quickly we barely even noticed! This achievement is a testament to our steady growth and creative development over the years. Looking ahead, we will continue evolving within the classic niche, exploring new mechanics, engaging storylines, and memorable characters.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win celebrates 200 classic slots in its portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belatra

Belatra marks 33 years with April anniversary campaign

Published

58 minutes ago

April 16, 2026

Wladimir P.

belatra-marks-33-years-with-april-anniversary-campaign

The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.

Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.

The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.

Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.

Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”

Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.

The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.