Gaming
Exclusive Q&A with Alexandre Salem, Global Director of Gaming Partnerships at Huawei
We have had an enlightening interview with Alexandre Salem, Global Director of Gaming Partnerships at Huawei.
Here he talks about the Huawei Gaming Ecosystem, how it’s gearing up to challenge the near duopoly Google Playstore and Apple Appstore, and why game developers shouldn’t miss it.
Here is the full text of the interview.
Q. Let us begin with a brief introduction to the Huawei Gaming Ecosystem. How does it help to facilitate the ultimate mobile gaming experience for users?
A. AppGallery is the official app distribution platform at Huawei, and the third-largest app marketplace in the world. We’ve designed it as a gateway to some of the latest and most exciting mobile game experiences for consumers.
When we look at the increase in people gaming around the world, it’s clear just how significant a role app marketplaces will have to play. We’re looking at 3.2 billion global gamers by 2023, and from that we’re predicting over two thirds will be on a mobile device.
To drive the global growth that we’re seeing, we provide our developers with the innovative technology they need to create the ultimate gaming experiences for their customers. Developers can integrate with elements of Huawei’s HMS Core for example to harness the unique software and hardware capabilities – all in the name of imagining new gameplay for mobile gamers.
There’s also the choice of integrating with app development tools for different Huawei devices, enabling gamers to switch between a MatePad and a P40, for example, with little effort and an overall seamless and enjoyable experience.
We’re already proud of our reputation for building quality hardware to facilitate a superior gaming experience for users, bringning some really unique gameplay to the table. Take Perfect World Games’ ReEvolve, for example. It’s the first mobile game that you can play on folding screen technology.
We’re also continuously looking to grow the number of mobile games available on AppGallery, with the aim of establishing Huawei as a true powerhouse of mobile gaming. Last year for example we launched a one-stop gaming platform for our more committed gamers called GameCenter, promoting an even richer gaming experience to those interested in exclusive discounts, unique gameplay and an exciting reward scheme. While AppGallery is Huawei’s comprehensive marketplace for all app categories, users who particularly love games can download GameCenter for an end-to-end game service.
Q. Could you provide some key stats regarding the number of users, games and developers in the Huawei Gaming Ecosystem currently?
A. AppGallery’s progress is something we’re really excited about. Considering the platform is only three years old in overseas markets, we already have a huge selection of convenient, fun and innovative gaming options to choose from. AppGallery caters to the different interests of its committed mobile gamers, from role-playing, action, MOBA, and MMORPG, to puzzle, turn-based and idle games.
In line with the growth of mobile gaming that we’re seeing more generally, AppGallery is also expanding – there are now 500% more games available on the platform compared to a year ago. Our users are often amongst the first to experience innovative new gameplay from around the world, with launches from the past year including AFK Arena, Asphalt 9: Legends, Clash of Kings and many more.
AppGallery continues to see strong growth in gaming availability, with over 12,000 games available and over 80 million games installed overall. Furthermore, there has been a 100% growth in games revenue in 2020 compared to 2019, and a 120% growth in paying players.
Thanks to the ongoing development of the HMS ecosystem, AppGallery now has 540 million monthly active users. There are 2.7 million registered developers worldwide, 134,000 apps integrated with HMS Core and, in 2020, we saw 384.4 billion app distributions (174 billion more than the previous year) – many of which are attributable to the mobile gaming sector.
Q. Huawei AppGallery boldly attempts to challenge the near duopoly of Google Play store and the App Store. What do developers and publishers gain exclusively by choosing AppGallery?
A. Something that sets AppGallery apart from competitors is the close relationship that we have with developers. We work closely with our partners to identify their own aspirations and desires – and not just in the gaming space.
Something that receives a lot of great feedback from developers and mobile users alike is our dedication to technical and marketing support. We implement a “Global + Local” Strategy, designed to help developers utilise our platform. It works both ways, because not only are we supporting smaller developers at the local level, but we’re also providing our diverse global customer base with the most relevant apps and games for them.
We also provide one-stop, full-spectrum operational support for developers worldwide, covering the entire development cycle. From ideation, development, distribution, operation to data analytics for global developers, we’re there to help. And the partnership doesn’t end at launch – we have dedicated teams to provide ongoing business and commercial support.
Building an ecosystem from scratch is something that takes a lot of time – we’ve been working on this for three years and the progress is so exciting. We’ll continue to prioritise our partners, providing them with an opportunity to tap into the competitive mobile market.
Another differentiating benefit we bring to our gaming partners is an in-depth expertise in the Chinese market, the largest in the world in players number and revenue. For the developers interested in penetrating this market, we can bring a suite of tailor-made services to maximize the chances of success.
Q. Tell us about the advantages and support that game developers can enjoy as part of the Huawei Ecosystem.
Mobile gaming is a huge market and one that is growing significantly. Something that we advocate for at Huawei is helping developers to get their foot on the ladder and grow within an increasingly competitive space.
With this in mind, we empower local developers with our on-the-ground support. We now have five global developer centres in Romania, Egypt, Mexico, Malaysia and Russia. We also have three ecosystem labs in Germany, Poland and Russia, as well as over 20 online Huawei Developer Day (HDD) events throughout the year. Developers can also utilise the seven DigiX Lab Innovation laboratories – they’re based in Dublin, Moscow, Düsseldorf, Mexico, Dubai, Johannesburg and Singapore. Here, developers can access real machine debugging, development capability experiences and other tools and guidance.
Our collaboration with developers doesn’t stop when a game is on-boarded in AppGallery. Our goal is to support gaming developers in attracting, converting and retaining as many players as possible. We don’t hesitate to roll up our sleeves alongside our gaming partners to run co-marketing campaigns to boost games discoverability.
Q. What are the options for monetization and the advertisement support that publishers can enjoy as part of the Huawei Ecosystem?
A. Something that we’re passionate about at Huawei is aligning our partners’ business development goals with the tools they need to achieve them. There are a variety of different HMS Core Kits that developers can choose to integrate with to harness the unique software and hardware capabilities we have on offer.
This includes the Huawei Ads Kit which empowers developers to create high-quality and personalized ads within their apps. Alongside the easy-to-use Publisher Service, developers can work seamlessly with third-party advertising and tracking platforms to monitor ad success. We also have a range of platforms to encourage our partners to boost their revenue, from the traffic monetization platform − a one-stop platform for developers to earn more − to advertising identifiers and conversion attributions.
In a nutshell, we provide a flexible set of services for gaming developers to fit their business models, whether they monetize through IAP, ads, premium paid games or a mix of those revenue streams.
Q. Could you enlighten us on the user data protection measures that Huawei has taken to ensure that the personal information of users is not compromised? This is probably an area where even the biggest companies on the internet have an inconsistent record.
A. AppGallery has a full-cycle security and protection system, including developer real-name verification, a four-step review process, download and installation protection as well as a prevention mechanism for secure app operation. Protecting user privacy and security is something that we take very seriously.
In addition to ensuring that all default apps fully comply with privacy compliance requirements, EMUI provides permit management, notification management, audio/video reminders, location service management and other privacy settings for apps, giving users visibility and control over their permissions.
Huawei has also established local data storage in six regional centres and 15 data centres worldwide. Complying with the localized service distribution and deployment policy, personal information is encrypted and stored in the area to which the user belongs. For example, Huawei stores all European user data in Germany, where rules and regulations call for the highest standards of user privacy.
To further ensure the safety of our users, we have implemented an age rating system globally, which intelligently blocks non-age-appropriate content according to user settings to provide a safe and healthy application environment for underage users.
Q. Huawei is betting big on the Internet of Things (IoT). How do you think the IoT is going to make its mark in the gaming sector?
A. In two years’, time, we expect to see 2.6 billion gamers streaming and competing together on mobile devices. The IoT is another area where we have a reputation for taking the lead and driving an industrial-scale digital transformation. Through our all-scenario, modular solutions, we’ll ensure that our mobile gamers have access to the smoothest possible gameplay experience.
In the next few years, we expect to see gamers having access to an increasing number of smart devices and wanting to play their favourite games in a frictionless manner across those devices. Let’s imagine the following user journey: a gamer might receive a notification on their smart watch reminding them to a play the next shooter game level. They might pass a few levels during the commute to work on a smartphone, and continue playing at home on a tablet, before competing with friends on a smart TV over the weekend. This type of cross-device and cross-platform gameplay will require developers to evolve their game development practices. It will mean that we need to bring hardware and software making this “omni-channel gaming” possible.
Q. Finally, what are Huawei’s major initiatives in the near future to deliver the ultimate mobile gaming experience?
A. Our top priority remains our users – we’ll continue to provide them with access to the best, most relevant mobile games in the world. There are a number of unique ways in which we’re able to do this. For example, we listen to our global customers’ needs through Wishlist – a tool that AppGallery users can use to recommend an app that they’d like to see available on the platform.
We also have staff dedicated to reading users’ feedback in Wishlist and analysing apps with the most votes. This allows us to prioritise the most wanted apps and ensure that consumer appeal is addressed, so that AppGallery is adapting to the fast-changing mobile app landscape.
We are also keeping in mind gamers needs and preferences when we design and launch new hardware on the market. I am extremely excited about our line-up of smartphones, smart TVs, connected watches and other devices and I am intimately convinced that this hardware ecosystem will bring the gaming experience to a new level.
Looking at the growth that the gaming industry has seen this year alone, it’s our mission to ensure that Huawei remains at the forefront of mobile gaming.
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Señales políticas y la realidad del mercado
La industria de apuestas en Brasil vivió un ciclo de noticias inusualmente intenso durante 48 horas entre el 10 y el 11 de marzo de 2026.
Fue una semana crítica para la industria regulada de apuestas en Brasil.
Lo que comenzó como una declaración presidencial sobre el impacto social del juego rápidamente se transformó en un debate más amplio.
El mismo involucra asociaciones del sector, especialistas legales, operadores y organizaciones de la sociedad civil.
En el centro de la discusión se encuentra el presidente Luiz Inácio Lula da Silva.
Sus declaraciones públicas sugirieron que el gobierno podría reconsiderar el actual marco regulatorio de las apuestas online si las preocupaciones sociales, en particular el endeudamiento de los hogare, continúan aumentando.
La declaración provocó reacciones inmediatas de varios grupos de la industria y expertos, quienes argumentan que el verdadero desafío que enfrenta Brasil no es decidir si las apuestas deben existir o no, sino cómo administrar un mercado que ya involucra a millones de usuarios.
Durante los últimos dos días, posicionamientos de organizaciones como ABC-BET y AMIG, junto con análisis de especialistas legales como Luiz Felipe Maia, han contribuido a construir una narrativa compleja sobre el futuro del juego regulado en la mayor economía de América Latina.
El detonante político: las declaraciones de Lula sobre apuestas y riesgo social
El debate comenzó después de que el presidente Lula vinculara la expansión de las apuestas online con la vulnerabilidad financiera de las familias brasileñas.
En sus comentarios, el presidente sugirió que si la regulación no logra mitigar los daños sociales asociados al juego, el gobierno podría considerar restricciones más severas o incluso la posibilidad de terminar con determinadas actividades de apuestas en el país.
Las declaraciones tuvieron un eco inmediato en todo el sector del gaming.
Brasil se encuentra actualmente en las primeras etapas de implementación de un mercado regulado para apuestas de cuota fija.
El modelo incluye requisitos de licenciamiento, tributación, controles contra el lavado de dinero y mecanismos de juego responsable.
Cientos de empresas han solicitado autorización para operar mientras el país transita de un mercado mayoritariamente gris hacia una estructura regulatoria formal.
En este contexto, muchos actores de la industria interpretaron las declaraciones de Lula como una señal de que el entorno político en torno a las apuestas podría volverse cada vez más sensible, especialmente a medida que Brasil se aproxima a un nuevo ciclo electoral.
ABC-BET responde con datos y críticas a la política pública
Una de las reacciones más inmediatas provino de ABC-BET, asociación que representa a operadores licenciados en el mercado brasileño.
En una nota oficial, la entidad intentó contrarrestar lo que describió como percepciones generalizadas sobre el comportamiento de los apostadores. El documento presentó argumentos técnicos centrados en cuatro ejes principales:
- patrones de consumo de los jugadores
- asignación de recursos públicos
- distinción entre mercado legal e ilegal
- impacto de la carga tributaria en la industria
Según la asociación, el apostador brasileño promedio gasta aproximadamente R$122 por mes en plataformas reguladas.
Esto equivale a menos de aproximadamente US$6 por semana o cerca de US$0,80 por día.
ABC-BET sostiene que estas cifras reflejan un patrón de consumo típico de actividades de entretenimiento, más que de especulación financiera o comportamiento de riesgo excesivo.
La organización comparó el monto con el costo de servicios de streaming, que frecuentemente superan los US$10 mensuales en Brasil.
Para la asociación, estos datos contradicen la narrativa de que las apuestas están impulsando un endeudamiento masivo de los hogares.
Sin embargo, algunos críticos señalan que los promedios pueden ocultar comportamientos problemáticos entre usuarios de alta frecuencia.
Por lo tanto, el debate no se centra únicamente en el apostador promedio, sino también en los segmentos más vulnerables de la población.
El debate fiscal: ¿puede la regulación empujar a los jugadores hacia el mercado ilegal?
Otro punto clave planteado por ABC-BET se refiere a la estructura fiscal del mercado brasileño de apuestas.
La asociación advirtió que una carga tributaria excesiva podría socavar los objetivos de la regulación al empujar a los consumidores hacia plataformas offshore o ilegales.
Entre los impuestos mencionados se encuentra la propuesta conocida como Cide-Bets, que, según operadores del sector, podría aumentar significativamente la estructura de costos de las plataformas licenciadas.
De acuerdo con ABC-BET, la carga fiscal brasileña podría convertirse en una de las más altas entre los mercados regulados, superando incluso a países con mercados maduros como el Reino Unido y España.
Si este escenario se materializa, los operadores ilegales podrían obtener una ventaja competitiva al ofrecer mejores cuotas y promociones más agresivas.
Este desafío no es exclusivo de Brasil. Reguladores en todo el mundo enfrentan el delicado equilibrio entre maximizar la recaudación fiscal y mantener un mercado legal competitivo que logre atraer a los consumidores lejos de alternativas no reguladas.
La dimensión real del mercado de apuestas en Brasil
Datos recientes ayudan a ilustrar la magnitud del mercado que las autoridades brasileñas intentan regular.
Según cifras recopiladas por el “Painel das Bets”, una herramienta de monitoreo desarrollada por el portal Aposta Legal, las plataformas de apuestas en Brasil generaron 26,4 mil millones de accesos en 2025.
El tráfico mensual superó en varias ocasiones los 2,7 mil millones de visitas, reflejando la enorme adopción de las apuestas móviles en el país.
Solo en enero de 2026, las plataformas reguladas registraron 2,1 mil millones de accesos, generando aproximadamente R$2,7 mil millones en ingresos brutos y cerca de R$411 millones en impuestos.
Mientras tanto, las apuestas ilegales habrían generado aproximadamente R$1,1 mil millones durante el mismo período.
Estas cifras refuerzan un argumento central de la industria: las apuestas ya existen a gran escala en Brasil, independientemente del debate regulatorio.
Perspectiva legal: prohibir no elimina la demanda
El abogado especializado en gaming Luiz Felipe Maia ofreció una de las críticas más difundidas al discurso político reciente.
Utilizando una metáfora sobre “tirar el sofá para resolver una infidelidad”, Maia argumentó que prohibir las apuestas no eliminaría la actividad, sino que simplemente la trasladaría al mercado ilegal.
Según el abogado, la historia demuestra repetidamente que las prohibiciones rara vez eliminan la demanda de juego.
Entre los ejemplos citados se encuentran:
- la prohibición de los casinos en Brasil en 1946
- la Ley Seca en Estados Unidos
- los mercados clandestinos de apuestas en diferentes partes del mundo
Desde su perspectiva, la verdadera decisión de política pública no es entre tener apuestas o no tenerlas.
La elección real es entre mercados regulados o mercados clandestinos.
La respuesta de las mujeres en la industria del gaming
Otra voz inesperada en el debate provino de AMIG, la Asociación de Mujeres de la Industria del Gaming.
La organización publicó una nota criticando las declaraciones de Lula, especialmente porque fueron realizadas durante un discurso oficial por el Día Internacional de la Mujer.
Según la entidad, los comentarios reflejan un desconocimiento sobre la realidad económica y profesional del sector.
La asociación destacó que más de 1.400 mujeres trabajan actualmente en diferentes áreas de la industria, incluyendo:
- tecnología
- compliance
- servicios legales
- marketing
- pagos
- integridad deportiva
Además, AMIG subrayó que los operadores destinaron aproximadamente R$4,5 mil millones (alrededor de US$900 millones) a fondos públicos y obligaciones regulatorias durante el último año.
Más mujeres ingresan al mercado de apuestas
El debate también coincide con cambios demográficos en el perfil de los jugadores.
En 2025, las mujeres representaron 37% de los usuarios en plataformas legales, frente al 33,2% registrado el año anterior.
Aunque los hombres siguen siendo mayoría, su participación cayó del 66,8% al 63%.
Datos del Ministerio de Salud brasileño muestran otro aspecto relevante: en 2024 se registraron 896 casos de tratamiento por ludopatía, de los cuales 57% correspondieron a mujeres.
Estudios indican además que muchas jugadoras descubren plataformas de apuestas a través de redes sociales.
Según investigaciones citadas por Aposta Legal:
- 49% de las mujeres conocieron plataformas mediante Instagram
- 12% reportaron influencia directa de influencers
La actividad empresarial continúa: Betnacional amplía su presencia en el fútbol femenino
Mientras el debate político gana intensidad, las actividades comerciales del sector continúan avanzando.
Un ejemplo reciente proviene de Betnacional, que anunció la ampliación de su acuerdo de patrocinio con Sport Club do Recife.
El nuevo contrato incluye el patrocinio principal del equipo femenino del club para la temporada 2026.
Según Jorge Peixoto, la iniciativa forma parte de una estrategia para fortalecer el desarrollo del fútbol femenino en Brasil.
El acuerdo contempla la presencia de la marca en la camiseta del equipo durante el Campeonato Brasileño Femenino Serie A2, además de activaciones de marketing y campañas de engagement con los aficionados.
Para el club, la expansión del patrocinio representa no solo mayor visibilidad, sino también un impulso al crecimiento estructural del fútbol femenino.
El movimiento refleja una tendencia más amplia en el mercado brasileño: las empresas de apuestas se han convertido en uno de los principales inversores en el ecosistema deportivo del país.
La batalla por la narrativa pública
Los acontecimientos de los últimos días evidencian un desafío más profundo para la industria.
Durante años, el debate en el sector se centró principalmente en regulación, licencias y tributación.
Sin embargo, el discurso político emergente en Brasil indica que la conversación podría desplazarse cada vez más hacia cuestiones sociales como:
- endeudamiento de los hogares
- protección del consumidor
- vulnerabilidad financiera
- publicidad de apuestas
En entornos políticos, las narrativas públicas pueden tener tanto peso como los datos económicos.
Una vez que una industria comienza a asociarse con riesgos sociales, el entorno regulatorio puede cambiar rápidamente.
Un punto de inflexión para el iGaming en Brasil
Brasil es considerado uno de los mercados regulados de apuestas más prometedores del mundo.
Con más de 200 millones de habitantes, una alta penetración de smartphones y una profunda cultura deportiva —especialmente en torno al fútbol— el país ofrece un enorme potencial comercial.
Sin embargo, el debate político y social que se intensificó esta semana demuestra que la legitimidad de la industria aún está en construcción.
Operadores, reguladores y responsables políticos están ahora inmersos en una discusión más amplia sobre cómo las apuestas encajan dentro del panorama económico y social del país.
Los próximos meses probablemente determinarán si Brasil consolida un modelo regulatorio estable similar al de los mercados europeos o si la presión política conduce a restricciones más estrictas.
Por ahora, una conclusión parece clara: la industria de apuestas en Brasil ya no es solamente un fenómeno económico.
Se ha convertido en un tema político y social, y esa transformación podría definir el próximo capítulo del iGaming en América Latina.
The post El debate sobre las apuestas en Brasil se intensifica con la reacción de la industria appeared first on Americas iGaming & Sports Betting News.
Asia
CreedRoomz Expands Localized Portfolio with “Lucky Colors”: A High-Volatility Digital Reimagining of Philippine Gaming Culture
CreedRoomz, a global leader in live casino solutions, has officially launched Lucky Colors, a premium game designed to appeal to the rapidly growing Southeast Asian market. Drawing inspiration from a beloved part of Philippine street culture and game show history, the title transforms the familiar energy of local carnivals into a high-performance digital experience, giving operators a winning combination of recognizable gameplay and engaging payouts.
Game Concept
Lucky Colors brings the traditional “Perya” to life using a realistic, smart engine. Players watch three multi-colored cubes tumble down a sloped path, delivering the dynamic action that has made these carnival games so popular. CreedRoomz has enhanced the experience for digital casino audiences, creating an engaging, fast-paced gameplay environment.
Key Features
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Dual-Mode Gameplay – Designed to maximize Player Lifetime Value (PLV) by catering to two distinct player types within a single interface:
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Classic Mode (Acquisition Tool): A 6-spot layout focused on single-color outcomes, optimized for high-frequency rounds. Perfect for casual players entering the game.
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Advanced Mode (Revenue Driver): An 18-spot strategic layout for experienced players, offering complex betting and higher stakes to boost spending and retention.
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Proprietary Multiplier Dynamics: The Dynamic Multiplier Engine assigns random multipliers to betting spots in real-time, enhancing big-win potential for marketing campaigns.
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Scalable Volatility: Advanced mathematical modeling allows payouts of up to 1111x a player’s stake.
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Special Round Trigger: All 18 advanced spots can simultaneously receive multipliers, creating “hero moments” and powerful promotional opportunities.
Arturs Fjodorovs, Chief Product Officer at CreedRoomz, said:
“Lucky Colors connects traditional fun with modern gaming tech by keeping the real energy of Philippine game shows alive. By combining big multipliers with two ways to play, we give partners a powerful tool to attract more players and keep them coming back.”
CreedRoomz delivers cutting-edge casino entertainment and online gaming solutions, helping operators stay competitive and appeal to diverse audiences. All solutions are fully customizable to align with a business’s scale, region, and player preferences.
With 30+ engaging games in 12+ languages, 1000+ strong partnerships, and 200+ dynamic tables, CreedRoomz provides the infrastructure for seamless, high-impact player experiences across the globe.
The post CreedRoomz Expands Localized Portfolio with “Lucky Colors”: A High-Volatility Digital Reimagining of Philippine Gaming Culture appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Choice Gaming is taking crash games to the next level with the launch of Arm’s Punch, a high-energy title created in collaboration with MMA superstar Arman Tsarukyan. The partnership brings the adrenaline and intensity of the fight arena directly to players’ screens, where every round feels like stepping into the ring and every multiplier offers the chance to land a big win.
Set inside a buzzing boxing arena, Arm’s Punch delivers non-stop action as multipliers climb higher with every passing second. Players must decide the perfect moment to cash out before the round crashes, balancing risk and reward to maximise their potential winnings.
The game offers manual and automatic cash-out options, the ability to place multiple bets per round, and a live feed displaying bets and results in real time, creating a fast-paced and immersive experience that keeps players constantly engaged.
Anna Vardanyan, Partnership Manager at Choice Gaming, said:
“We’re excited to introduce Arm’s Punch and deliver a crash game that combines speed, excitement and real win potential. The collaboration with Arman Tsarukyan adds an extra level of energy to the experience, bringing the thrill of combat sports into the gameplay.”
With lightning-fast rounds, explosive gameplay and the involvement of one of MMA’s rising stars, Arm’s Punch delivers a dynamic crash experience designed for players who enjoy both the strategic timing of crash games and the electrifying atmosphere of combat sports.
More than just a game, Arm’s Punch aims to deliver a true knockout experience for fans of fast-paced gaming and fight-inspired action.
The post Choice Gaming Launches High-Energy Crash Game Arm’s Punch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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