Gaming
Gaming & iGaming trends for 2021
Gaming and iGaming industries exploded in 2020 as the pandemic has only reinforced the new edge entertainment trend. In times of massive uncertainty, the world turned to simulate reality games as a new way to connect and unwind.
According to Statista, today there are already more than 2.7 billion video gamers worldwide. The entire video gaming market is expected to be worth over $200 bln by 2023. As to iGaming, around 1.6 billion people gamble throughout the year, while the global online gambling market is anticipated to be valued at more than $92.9 bln by 2023.
Here we’re going to explore the impact of the pandemic in these domains, uncover new trends within the booming industries and learn what to expect for 2021.
Changes in the industries in the COVID times
Lloyd Richman, CEO of iBet Digital, thinks that since COVID-19 first hit, a lot of sportsbook bettors, who used to bet on a daily basis, started to look out for new things to bet on. “For sure, they were very unhappy, because almost all sports competitions had stopped at that moment. And this is why virtual sports have uplifted, as well as eSports”.
Lloyd briefly explained the difference between virtual sports and eSports.
“Virtual sports are predetermined or pre-recorded games architected by computer software. It’s very much a virtual video, that’s played out and then people can bet on that in real-time. Whereas in eSports people are competing against each other playing the likes of Counter-Strike or FIFA whether they’re playing individually or as teams. It’s streamed in real-time and viewers are able to bet on it the same way they do with sports.”
Will Mercer, venture director at Zag, a founder and CEO of Umaya Village, pointed out his favourite stats about eSports: “The entire of tennis as a sport can only support 300 full-time professional players, whereas League of Legends, which is just one of the many eSports, can support a thousand.”
At the end of 2020 Esports entertainment group acquired Lucky Dino for $30 mln, an online casino operator with its own proprietary casino platform. “You’ll probably see a lot more eSports levelling up with Sportsbook in 2021 because there’s a lot of money in that business”, says Lloyd Richman.
Poker also saw huge growth, in spite of the fact that just a few years ago, it was considered as a dying out product. Today poker products started to boom again across the whole industry. “People had time to kill while being stuck at home, sleeping patterns were changed and they were able to invest into things like 6-hours tournaments as opposed to quick Sit & Go games”, says Richman.
But all of this might change very quickly. “When poker was huge five years ago, eSports wasn’t really around. But today we’re seeing that virtual games are getting pushed a lot more. The same appeals to live casinos that boomed in the last few years. But all of it probably will go back into decline again, because the real sports are back”, noticed Lloyd.
From a technological perspective, there are several trends just coupling all together in an interesting way.
There’s a tremendous growth of the social media component in gaming. It became really important both in games and in-gaming infrastructure like Discord. “Gaming acts as the niche to hanging out and talking in comfort with your own communities and friends”, adds Vlad Beck, founder of Black Snow Games & co-founder of Sigma Software Group.
At the same time streaming has shown enormous growth compared to pre-pandemic. Twitch jumped from 9 billion hours watched in 2019 all the way to 17 billion in 2020. This is also accompanied by 5G getting up and running.
Casino in GTA V and the future of in-game experience
GTA V has sold over 110 million copies, making it one of the best-selling video games of all time, generating over $6 bln worth of revenue. In 2019 Rockstar released its Diamond Casino & Resort update, which lets players use real money to play its games. The casino’s chips can be purchased with in-game currency at a $1 to 1 chip ratio.
Richman believes that the full-time merging between online computer games and online casinos is happening right now. “It’s been happening, but very slowly. Rockstar released their Casino update six years after they released the original game.”
“In that week after they released the casino update, it was the most anticipated downloadable content (DLC) ever across PlayStation. They had more players playing GTA than they had in the previous six years”, emphasised Lloyd.
The audience wants to come on and play slots, walk up to blackjack people and watch virtual sports on horse racing. Rockstar merged into the casino and into gambling via creating slot games on an RPG computer game level. This is the accelerated change in gaming, and in the next 10-15 years merges like this are going to happen on a regular basis.
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Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Berkley Egenes
Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events
Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.
At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.
Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.
Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.
In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.
In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.
“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.
The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.
casino
Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay
A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.
Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.
Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.
The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.
Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.
“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.” – Stake’s Chief Marketing Officer, Akhil Sarin.
Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.
About Stake
Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.
Contact
Stake
The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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