Gaming

BETBY RELEASES THRILLING COMBAT EXPERIENCE WITH eFIGHTING BETBY.GAMES HIT

Published

4 years ago

May 26, 2021

Reading Time: < 1 minute

BETBY, the innovative sportsbook supplier, has added another spectacular hit to its Betby.Games offering, with the provider now hosting numerous eFighting competitions.

Based off a popular video-game series, the new product features numerous characters, each with different talents, multiple arenas, and several different fighting styles. Each combat lasts for three minutes, with the addition of the new game adding 1,500 events a day to BETBY’s offering, with three fights occurring simultaneously, 24/7. The newest creation in the Betby.Games range is available across 10 markets.

eFighting becomes the latest addition to the supplier’s immersive portfolio of AI-led esports products, which includes popular hits football, basketball, Rocket League and tennis. BETBY has experienced significant commercial success with its Betby.Games offering since launch, and it continues to gain impressive market share through its dynamic, innovative eSports offering.

European Gaming Congress 2024 (Warsaw, Poland)

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Our Betby.Games range of titles has been a resounding success for us, and we’re always looking to add new genres of games for players to enjoy.

“eFighting takes a gaming classic and creates a unique betting experience for fans, and we can’t wait to see how our operator partners and players all over the world enjoy the latest fantastic addition to this unique and exciting vertical.”

Gaming

XSOLLA LAUNCHES THE XSOLLA GOLD GIFT CARD TO ENHANCE GAME BRAND VISIBILITY THROUGH PHYSICAL AND DIGITAL CHANNELS, OFFERING GAMERS A NEW WAY TO PAY

Published

8 hours ago

March 10, 2025

GamingAmericas.com

Xsolla, a leading global video game commerce company, announces the launch of the Xsolla Gold Gift Card, a flexible payment solution designed to enhance how gamers purchase, gift, and redeem virtual goods. Available in physical and digital formats, the Xsolla Gold Gift Card provides players with an accessible and convenient way to engage with their favorite games across multiple platforms.

As the global gift card market is projected to reach $5.3 trillion by 2033, developers face increasing opportunities to expand their monetization strategies and engage players more effectively. The Xsolla Gold Gift Card offers a seamless way for players to acquire in-game items, gift content to friends, and redeem rewards, enriching their gaming experience. This solution unlocks new revenue streams for developers, enhances brand visibility, and enables targeted marketing initiatives, including co-branded promotions and customized campaigns.

Discover the standout benefits making this gift card a game-changer for players and developers:

Flexible Distribution Options: Includes physical and digital cards, ensuring broad accessibility for players worldwide
Enhanced Community Engagement: Encourages players to share gaming experiences through gifting, fostering deeper connections within gaming communities
Monetization and Marketing Opportunities: Leverages gift cards for cross-promotions, partnerships with retail brands, and exclusive in-game offers, driving increased engagement and revenue for developers
Cross-Platform Usability: Fully compatible across multiple platforms and game titles, catering to a diverse player base with various spending preferences

“We’re excited to offer a gift card to help simplify how players purchase and share virtual goods while helping developers increase player retention and engagement through strategic integrations,” said Chris Hewish, Chief Strategy Officer of Xsolla. “The Xsolla Gold Gift Card allows us to continue innovating, enhancing how players interact with their favorite games and how developers can reach a broader audience.”

The Xsolla Gold Gift Card will be available in various denominations, adapting to different player needs. Developers can integrate these cards into their ecosystems to enhance player engagement and drive monetization through tailored campaigns and promotions.

The post XSOLLA LAUNCHES THE XSOLLA GOLD GIFT CARD TO ENHANCE GAME BRAND VISIBILITY THROUGH PHYSICAL AND DIGITAL CHANNELS, OFFERING GAMERS A NEW WAY TO PAY appeared first on Gaming and Gambling Industry in the Americas.

Gaming

XSOLLA PARTNERS WITH POCKET GAMER CONNECTS TO EMPOWER MOBILE GAME DEVELOPERS IN 2025

Published

2 weeks ago

February 27, 2025

George Miller

xsolla-partners-with-pocket-gamer-connects-to-empower-mobile-game-developers-in-2025

Reading Time: 2 minutes

Xsolla, a leading global video game commerce company, is deepening its commitment to mobile game developers through a strategic partnership with Pocket Gamer Connects (PGC) in 2025. As the industry leader in Web Shop development and management, with over 500+ Web Shops generating revenue, Xsolla is also leading the way in direct-to-consumer monetization in the video game industry. Xsolla will showcase its latest innovations in mobile game monetization, user acquisition, and cross-platform analytics throughout key global PGC events.

Supporting Mobile Developers at PGC Events Worldwide

Xsolla will sponsor Pocket Gamer Connects events in 2025, bringing its expertise in direct-to-consumer monetization and engagement strategies to the following locations:

PGC San Francisco (March 17-18)
PGC Dubai (May 7-8)
PGC Barcelona (June 3-4)
PG Summit Shanghai (July 30)
Mobile Games Awards at Gamescom (August)
PGC Helsinki (October 7-8)

Xsolla will engage with developers at each event through thought leadership sessions, panel discussions, and networking opportunities. It will offer data-driven insights and solutions to help mobile developers maximize revenue beyond traditional app stores.

Advancing Web Shop Monetization with AppsFlyer Integration

A key component of Xsolla’s presence at PGC will be its partnership with AppsFlyer, the global leader in mobile measurement and data analytics. Together, they have developed a first-in-the-industry integration that solves cross-platform attribution challenges, giving mobile game developers the tools to:

Measure Web Shop purchases as in-app events for accurate LTV and ROAS tracking.
Seamlessly attribute Web Shop revenue to mobile user acquisition, re-engagement, and retention campaigns.
Optimize ad spending across mobile and Web Shops with real-time analytics, all without requiring coding from developers.

Xsolla’s Web Shop solution has already transformed mobile game monetization, enabling 500+ developers to generate direct-to-consumer sales online while pushing players to pay on their mobile devices. By integrating AppsFlyer’s measurement tools, Xsolla ensures that mobile developers gain a complete, end-to-end understanding of the user journey across platforms, allowing them to make smarter business decisions and improve ROI.

“Xsolla’s Web Shop has revolutionized how mobile game developers monetize online, and our integration with AppsFlyer takes it to the next level,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “By bridging the data gap between Web Shops and mobile applications, we empower developers with the insights they need to optimize performance, increase revenue, and engage players more effectively. We look forward to engaging directly with the community and hearing from the Pocket Gamer community throughout the year at each event around the world.”

Strengthening the Global Mobile Gaming Ecosystem

Xsolla’s continued investment in mobile game commerce solutions aligns with Pocket Gamer Connects’ mission to support and connect game developers worldwide. With the combined power of Web Shop, AppsFlyer integration, and a direct presence at major industry events, Xsolla is committed to helping mobile game creators navigate monetization challenges and drive sustainable growth.

“Pocket Gamer Connects is the world’s leading event series for mobile game developers (and others) and we’re thrilled to have Xsolla as a key partner in 2025,” said Chris James, CEO at Steel Media, Pocket Gamer’s parent company. “Xsolla’s expertise in mobile commerce, cross-platform engagement, and Web Shop monetization makes them an invaluable resource for developers looking to scale their businesses.”

By partnering with Pocket Gamer Connects, Xsolla ensures mobile developers worldwide can access the latest technology, insights, and business models to thrive in today’s competitive gaming market.

For more information on Xsolla Web Shop and its integration with AppsFlyer, visit: xsolla.blog/xsolla-appsflyer

Join us at Pocket Gamer Connects 2025 to connect, learn, and explore new opportunities in the gaming industry.

The post XSOLLA PARTNERS WITH POCKET GAMER CONNECTS TO EMPOWER MOBILE GAME DEVELOPERS IN 2025 appeared first on European Gaming Industry News.

Gaming

Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched

Published

1 month ago

February 6, 2025

George Miller

portside-game-assembly:-studios-behind-dead-cells,-dungeon-clawler,-dorfromantik,-blasphemous-on-board-and-ticket-sales-for-brunch-and-party-launched

Reading Time: 2 minutes

With Portside Game Assembly, Gamecity Hamburg is welcoming studio heads and directors from successful indie game studios on a conference ship and other extraordinary locations in Hamburg on June 27. Benjamin Laulan, Co-Founder of Evil Empire, (Dead Cells, The Rogue Prince of Persia) will give a keynote on the Triple-i Initiative started by the French studio. At the Triple-i Showcase 2024, over 30 “iii games” were announced in 45 minutes, and 150,000 views were achieved on YouTube alone. Further speaker on board is Philomena Schwab, Founder of Stray Fawn Studio (Dungeon Clawler, The Wandering Village).

Portside Game Assembly celebrates its premiere as B2B-conference for international indie game leaders on June 27. There will be no direct ticket sales for the conference; instead, a curated list of participants will ensure that only studio heads and decision makers attend the conference on board a ship sailing through the port of Hamburg.

At the same time, the Networking Brunch and the Games Industry Party are open as networking events for interested contacts from the games industry to bring platform holders, publishers, and game companies into contact with the international conference participants. Studio leads from Denmark, Sweden, Switzerland, the UK, France, Spain, Canada, the USA, and Germany are already on board for the conference.

Portside Game Assembly is set to be a platform for decision makers and studio leads to exchange ideas, learn from each other, and face the challenges of the games industry through collaboration.

As the first announced talk of the conference, Benjamin Laulan (Co-Founder of Evil Empire) will present a keynote on the Triple-i Initiative and how to create your own announcement space and talk directly to your audience when you can’t really relate to other existing showcases. In addition, Philomena Schwab (Founder of Stray Fawn Studio & Publishing) will give a short talk about ways for game idea validation.

The program of the Portside Game Assembly will consist of keynotes, short talks, and roundtables.

Selection of already confirmed participants: