Gaming

The official teaser of “I, the Inquisitor” is here!

Published

3 years ago

May 26, 2021

Reading Time: 3 minutes

In 2019, The Dust, a small gaming studio from Wrocław Poland, acquires the rights to create a game based on the book series by the renowned fantasy writer Jacek Piekara. A few months later, in September 2019, the studio holds a press conference, where they disclose the foundations of the project and reveal the game’s name. It is “I, the Inquisitor”.

We hear about the project again in September 2020, when we learn that the main character will be none other than the hero of the series – Inquisitor Mordimer Madderdin. Today, The Dust is showing us the first teaser and reveals the place of the game’s action – the town of Koenigstein and the mysterious NonWorld.

The darkness surrounds Koenigstein
Since the beginning of the game’s development, the Wrocław’s studio has been providently limiting the amount of information about it, due to the long-term marketing plan for “I, the Inquisitor”. To understand how important the project is for the studio and how much they believe in its success, we have to look at The Dust’s stock reports and from there draw our conclusions. They have signed a game trailer production contract with a world-famous Juice studio, increased the title’s budget, and enlarged their team from a few employees to a few dozens of specialists. All these actions are showing us the real progress of work The Dust did on the game. Now, we can also observe it on brand-new screenshots from “I, the Inquisitor” and the first, exciting video material.

European Gaming Congress 2024 (Warsaw, Poland)

In “I, the Inquisitor” players will take on the role of Inquisitor Mordimer Madderdin, a hero who under the guidance of the Holy Office, will be overseeing the law and order of the world. The story says, that Jesus Christ did not die on the cross, but came down from it, punished the unbelievers, and now rules the world. Mordimer Madderdin goes to the town of Koenigstein, where the entire plot of the game takes place. At the September conference, the studio revealed that they plan to focus on an in-game area, which they will be able to refine in the smallest detail.

“Koenigstein is divided into five districts. Each district is unique in terms of architecture, climate, and general feeling. The inhabitants of individual districts also differ significantly from one another. The locations architecturally reflect the era of the early Renaissance, which creates a very unique atmosphere.” – Kacper Szwajka | Art Director The Dust

The atmosphere straight from the pages of a novel
Thanks to the new screenshots, we can get a feeling of the game’s climate. The first thing we’ve noticed is that The Dust has put huge attention to details and the whole thing looks extremely coherent. Just take a look at the executioner’s quarters… We know that extracting information from suspects will play a very important role in the game, so the mere thought of interrogating people in this room is giving us shivers.

Speaking of the atmosphere, here is the first short teaser from “I, the Inquisitor” by The Dust studio. It perfectly reflects the stuffy and heavy feeling of the world that players will enter.

The teaser sees the main character praying in the privacy of a room, with a broken cross, the symbol of the inquisitors, hanging above his head. The whole thing is dark, mysterious, and incredibly atmospheric. It also shows us several districts of Koenigstein and the NonWorld, a place where Mordimer can transfer to, to seek answers to questions related to his investigation.

“The NonWorld will play an extremely important role. It is “a place that shows the true essence of things”, making it one of the most important tools for the player to use on his way to discovering the truth and solving the intrigues around him. It will often help to put certain facts together and to look for new clues. At the same time, the NonWorld is a dark, evil, and very dangerous place that Mordimer will have to face.” Damian Pawlak | Game Designer The Dust

The following months will be extremely busy for The Dust team. The studio claims that the game will be ready in 2022. Currently, the company is focusing on the alpha version of the game and continues presenting the title to global publishers, from which it will choose its partner this year.

Gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

Published

2 weeks ago

November 7, 2024

George Miller

getting-ready-for-xmas:-splitmetrics-partnership-with-wargaming-helps-world-of-warships-app-sail-to-new-heights-with-15%-uplift-in-organic-conversions

Reading Time: 2 minutes

Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.

Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.

By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.

SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.

A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.

During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.

Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.

“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.

“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.

“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

Gaming

Nolimit City revisits the brutal factory life in Outsourced: Slash Game

Published

3 weeks ago

November 5, 2024

George Miller

nolimit-city-revisits-the-brutal-factory-life-in-outsourced:-slash-game

Reading Time: 2 minutes

Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.

Gaming

The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example

Published

3 weeks ago

October 30, 2024

George Miller

the-mobile-gaming-market-is-growing-and-attracting-new-companies.-gamivo-is-the-latest-example

Reading Time: 3 minutes

Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.

Back on course

The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.

The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.

Billions of players

Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.

“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.

One hobby, different habits

GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.

Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.

Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.

“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.

Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.

Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.

Entering the mobile market

Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.

“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.

“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.

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