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Azerion and Fortuna Sittard join forces to create the future of digital football

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Azerion will become minority shareholder from the club

This partnership will deliver a high-quality fan experience by integrating offline and online services

International gaming company Azerion and Dutch football club Fortuna Sittard are set to write the future of gaming together.

The Amsterdam-based internet company, specialising in online gaming and advertising technology, has become the co-owner of the Limburg Eredivision ist by acquiring a minority stake of 20 per cent.

This investment made by Azerion – a company best known to the general public for its flagship games Habbo Hotel, Governor of Poker and Hotel Hideaway – will give the Limburg popular club the means to meet its sporting and corporate ambitions.

The football club will also benefit from the deployment of Azerion’s extensive digital and advertising capabilities to expand its strategic position. This partnership will help bring Fortuna Sittard fans together ever closer through the strategic use of digital, social, and interactive communication tools – exactly like when creating entertainment through games and exclusive content.

 

Joining forces with high expectations

“We are very happy and excited to join forces with Azerion,” said Isitan Gün, chairman of Fortuna Sittard. “Azerion is a fast-growing company with global impact and unprecedented expertise in the field of gaming and advertising technology. After we started talking to each other, we quickly noticed that there were many similarities between the two parties and that we matched well in terms of organisational culture. We both have an out-of-the-box mentality and are dedicated to realising our ambitious and creative ideas. We see a very bright future with Azerion at our side.”

Atilla Aytekin, founder and CEO of Azerion, agreed: “From the very first moment, the collaboration with Fortuna Sittard went incredibly well”. “We were welcomed to the stadium with enormous warmth, which made us feel at home right away. We are football fans and see many similarities between this fantastic club and Azerion. Fortuna Sittard is – just like us – one big family and with games from our portfolio such as Habbo Hotel and Hotel Hideaway, we know that a strong and close relationship with the community is very important and valuable. It was therefore logical for us to invest in this beautiful club.”

 

More than just capital

Azerion brings not only capital to Fortuna Sittard, but a wealth of valuable expertise. The successful Dutch gaming and advertising technology organisation wants to achieve a healthy and successful growth through the partnership with the Limburg professional football club in the organisational areas, commerce and fan base growth. The objective is to help Fortuna Sittard become a stable mid-table player in the Eredivisie. “Helping organisations grow is in our DNA,” explained Azerion CEO Atilla Aytekin.  “Azerion has already invested in more than fifty organisations and helped them grow their business. We are determined to do the same for Fortuna Sittard. We know how we can achieve digital interaction with people and want to support Fortuna Sittard with this. We also want to strengthen the strong family relationship between the fans and the club by introducing new forms of exclusive and entertaining content, games and interactive means of communication to the club”. Fortuna chairman Isitan Gün also sees the advantages of this: “In the football world, technology and innovative and interactive ways of communication are becoming increasingly important and I, therefore, believe that this collaboration is a good example of how these domains reinforce each other.”

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Flexion adds Hero Wars: Alliance from Nexters to alternative store portfolio

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Flexion (NASDAQ: FLEXM) has partnered with Nexters Global, part of GDEV, to expand the reach of its flagship title, Hero Wars: Alliance, across alternative app stores. The mid-core RPG is set to launch on platforms including the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store, and ONE store during Q2 2026.

Hero Wars: Alliance continues to rank among the top 60 highest-grossing titles on Google Play, further strengthening Flexion’s portfolio of globally successful games.

Jens Lauritzson, CEO of Flexion, said: “Nexters has a proven hit with Hero Wars: Alliance. Our role is to take that existing success and generate more revenue by reaching users in the alternative stores. We don’t just handle updates and marketing; we provide the full infrastructure and services to ensure a game performs at its peak on every platform.”

Olga Egoshina, Director of Business Development at Nexters, added: “We built this game to last. If you limit yourself to one or two big stores, you miss out on a massive audience using other markets. Flexion lets us expand into those spaces without the typical upfront costs or effort. It is a low-risk way to quickly grow our revenue and player base while Flexion handles the messy technical work.”

Flexion manages the full process of bringing games to alternative distribution channels, offering a combination of proprietary technology and operational services. On average, the company delivers more than 10% in additional revenue for its partners, with a portfolio that includes 35 top-grossing titles, four of which rank in the global top 10.

Its service offering includes full integration and platform management, tailored marketing strategies, technical support with rapid updates, and access to curated store placements. As developers increasingly seek higher margins and diversified revenue streams, Flexion’s model allows studios to unlock additional income without the typical operational burden.

Hero Wars: Alliance is a free-to-play mobile strategy RPG set in the fantasy world of Dominion, where players collect and upgrade heroes, build team synergies, and compete across campaign missions, PvP arenas, and large-scale guild wars.

The post Flexion adds Hero Wars: Alliance from Nexters to alternative store portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Trophy Hunter introduces Night Hunt – a new nighttime hunting experience

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Trophy Hunter has unveiled Night Hunt, a new feature that transforms familiar hunting arenas into high-stakes environments after dark. The latest update introduces a weekly cycle of nighttime events, exclusive nocturnal animals, and fresh gameplay conditions designed to challenge players to rethink their strategies.

“Night Hunt is an important step in the development of Trophy Hunter. By transforming familiar hunting arenas into challenging nighttime environments, the feature introduces a new gameplay layer and effectively expands the game with additional hunting grounds and competitive opportunities,” said Jakub Noganowicz, Product Owner of Trophy Hunter and Hunting Clash. “Players enjoy club-based competition, but individual achievements are equally important. Night Hunt gives players new ways to challenge themselves, earn recognition, and test their hunting skills in a completely new environment.”

Weekly events bring a new competitive rhythm

Night Hunt introduces a structured schedule of limited-time weekly events. The mode unlocks for players who have progressed through the early stages and completed duels across the first five arenas, ensuring they are fully familiar with core mechanics before taking on the challenge.

Access to Night Hunt is based on a ticket system. Players receive three free tickets daily, with an additional ticket available via a rewarded video ad. More tickets can be purchased, allowing unlimited participation while supporting the game’s live-ops and monetisation systems.

Each week, a different arena becomes the setting for nighttime hunts. Reduced visibility and increased difficulty significantly alter gameplay dynamics, while exclusive night-only animals add variety. To help players adapt, epic weapons are enhanced with a thermal vision trait, improving precision in low-light conditions.

These recurring events create a steady loop of challenges and rewards, encouraging regular engagement while expanding the game’s live-ops layer.

Achievement badges reward top performers

The update also strengthens Trophy Hunter’s competitive edge with new achievement-based rewards. During Night Hunt events, players compete in duels, earn event currency, and unlock rewards by reaching key milestones.

Multiple rankings track performance across metrics such as highest score, shot accuracy, and winning streaks. Top-performing players are awarded exclusive badges, which become permanent additions to their profiles and can be showcased to others.

Continuing to expand the game world

Since its global launch, Trophy Hunter has continued to evolve with regular content updates. New arenas are introduced at least once a month, bringing fresh environments and tactical challenges. The latest addition, released on February 27, brings the total number of arenas to 18.

Alongside new locations, the game continues to develop both social and individual gameplay experiences. Features like Club Race enhance team-based competition, while Night Hunt adds a new layer focused on individual skill, progression, and personal achievement—encouraging players to revisit familiar locations under more demanding conditions and driving deeper engagement.

The post Trophy Hunter introduces Night Hunt – a new nighttime hunting experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

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  • Prime Rush is now live in Brazil on Google Play Store for Android and the App Store for iOS
  • Features a dual win condition through survival or Cosmium extraction, new Brazilian heroes, and tactical abilities
  • Launches with Ranked Season 1, Battle Pass Season 1: Street Legends, and multiple limited-time modes

Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.

Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Check out the launch trailer right here: youtube.com/watch?v=Op5KreKoLmY

Prime Rush is now available to download in Brazil on the Google Play Store for Android and the App Store for iOS.

Season 1 Battle Pass: Street Legends

The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

  • New Avatars: Laura, Juliana, Rafael
  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
  • Melee Weapon: Chinela (Slipper)
  • Vehicle Skin: Lenda Urbana
  • Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements

Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.

SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.

For more information follow Prime Rush on Instagram and TikTok.

The post OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Americas iGaming & Sports Betting News.

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