Gaming
Azerion and Fortuna Sittard join forces to create the future of digital football
Azerion will become minority shareholder from the club
This partnership will deliver a high-quality fan experience by integrating offline and online services
International gaming company Azerion and Dutch football club Fortuna Sittard are set to write the future of gaming together.
The Amsterdam-based internet company, specialising in online gaming and advertising technology, has become the co-owner of the Limburg Eredivision ist by acquiring a minority stake of 20 per cent.
This investment made by Azerion – a company best known to the general public for its flagship games Habbo Hotel, Governor of Poker and Hotel Hideaway – will give the Limburg popular club the means to meet its sporting and corporate ambitions.
The football club will also benefit from the deployment of Azerion’s extensive digital and advertising capabilities to expand its strategic position. This partnership will help bring Fortuna Sittard fans together ever closer through the strategic use of digital, social, and interactive communication tools – exactly like when creating entertainment through games and exclusive content.
Joining forces with high expectations
“We are very happy and excited to join forces with Azerion,” said Isitan Gün, chairman of Fortuna Sittard. “Azerion is a fast-growing company with global impact and unprecedented expertise in the field of gaming and advertising technology. After we started talking to each other, we quickly noticed that there were many similarities between the two parties and that we matched well in terms of organisational culture. We both have an out-of-the-box mentality and are dedicated to realising our ambitious and creative ideas. We see a very bright future with Azerion at our side.”
Atilla Aytekin, founder and CEO of Azerion, agreed: “From the very first moment, the collaboration with Fortuna Sittard went incredibly well”. “We were welcomed to the stadium with enormous warmth, which made us feel at home right away. We are football fans and see many similarities between this fantastic club and Azerion. Fortuna Sittard is – just like us – one big family and with games from our portfolio such as Habbo Hotel and Hotel Hideaway, we know that a strong and close relationship with the community is very important and valuable. It was therefore logical for us to invest in this beautiful club.”
More than just capital
Azerion brings not only capital to Fortuna Sittard, but a wealth of valuable expertise. The successful Dutch gaming and advertising technology organisation wants to achieve a healthy and successful growth through the partnership with the Limburg professional football club in the organisational areas, commerce and fan base growth. The objective is to help Fortuna Sittard become a stable mid-table player in the Eredivisie. “Helping organisations grow is in our DNA,” explained Azerion CEO Atilla Aytekin. “Azerion has already invested in more than fifty organisations and helped them grow their business. We are determined to do the same for Fortuna Sittard. We know how we can achieve digital interaction with people and want to support Fortuna Sittard with this. We also want to strengthen the strong family relationship between the fans and the club by introducing new forms of exclusive and entertaining content, games and interactive means of communication to the club”. Fortuna chairman Isitan Gün also sees the advantages of this: “In the football world, technology and innovative and interactive ways of communication are becoming increasingly important and I, therefore, believe that this collaboration is a good example of how these domains reinforce each other.”
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Arcade Gaming
Pragmatic Play Redefines Arcade Gaming with Spire+
Pragmatic Play, a top content provider for the iGaming sector, boosts its presence in the arcade niche with the introduction of Spire+, where effectively climbing the prize ladder can lead to winnings surpassing 250,000x.
Against a night sky setting, players choose boxes to ascend the spire and reveal larger rewards. Participants can withdraw their winnings at any time or attempt to complete all nine levels for the highest payout, but if a flaming skull appears, the round concludes instantly with a loss.
Participants have the option to manage the climb by manually selecting boxes or opting for the ‘Random’ choice to let fate decide the next move. An extra strategy is implemented through five difficulty tiers, from Easy to Master, influencing the quantity of boxes and flaming skulls in each level. Choosing a more challenging difficulty enhances the reward possibilities but also heightens the chance of losing the round.
Spire+ enhances Pragmatic Play’s growing arcade collection after the introduction of Mines+ and the inaugural game Plinko+, which has just been upgraded to feature multiple balls, enabling players to release up to 10 balls on a single wager.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Arcade games continue to grow in popularity, underpinned by fast-paced, intuitive, and customisable gameplay. Spire+ aligns with this trend, handing control to players with numerous configurable settings, alongside significant win potential.”
The post Pragmatic Play Redefines Arcade Gaming with Spire+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BLAST
Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time
Epic Games and BLAST have today announced that the first Fortnite Championship Series (FNCS) LAN of the year is heading to Düsseldorf, Germany for the very first time.
The Fortnite Major 1 Summit will take place live inside the PSD Bank Dome on May 30 and 31, 2026. In the heart of Western Germany, Fortnite will take over the state-of-the-art PSD Bank Dome Arena, home of the Düsseldorfer EG hockey team, for two days of thrilling Fortnite action.
The top duos from all seven regions will battle live to be crowned Fortnite Major 1 Summit champions, take home a share of the $1,000,000 prize pool, and secure a spot at the Fortnite Global Championship later this year.
As one of Europe’s largest gaming markets and a frequent host of international esports tournaments, Germany has long played a central role in the global competitive scene. Located in the country’s most populous state and one of its most connected regions, Düsseldorf provides a fitting backdrop for the first FNCS LAN of the competitive season.
Tickets go on general sale March 2 at 4 AM ET / 10 AM CET on Eventim. More ticket information can be found here: Eventim Fortnite Major 1 Summit
The post Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
Hub88 Partners Exclusively with 155.io to Bring CCTV Game Rush Hour to Aggregators
The release, driven by computer vision, provides operators with an innovative live betting experience featuring real-time traffic visuals.
Hub88 has amplified its collaboration with innovative studio 155.io by releasing its latest CCTV game, Rush Hour. The groundbreaking live game idea challenges players’ forecasting abilities by utilizing actual traffic video from cities worldwide.
Since 2024, Hub88 has been a reliable partner for 155.io, aiding in the launch of its immensely popular titles Ducks and Marbles. The studio located in Dubai takes pride in delivering rapid gameplay, captivating live streams, and ‘real-world chaos’ to fresh, mobile-first audiences.
Rush Hour presents 155.io’s innovative cctv.games betting category, featuring games centered on real-time surveillance camera footage from cities like Tokyo, Lyon, Sydney, and London. Participants are encouraged to estimate the number of items, like cars or motorbikes, that will pass through a specified AI monitoring area during a defined timeframe. Players can wager on Over, Under, Range, or Exact results, resulting in engaging gameplay.
Locations are chosen automatically according to the time of day and traffic trends, with the active setting shown during betting, enhancing the title’s ‘eyes on the world’ focus and real-time attraction.
Hub88’s wide array of operators will now enjoy smooth access to Rush Hour, after 155.io’s successful direct integrations with Stake, Roobet, and Shuffle.
The successful debut of another creative live game from 155.io showcases Hub88’s standing as an aggregator that prioritizes authentic differentiation, innovation, and tangible outcomes for its partners.
Jessica Inglott, Head of Supplier Relations at Hub88, said: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology and clear, high-frequency betting format create a truly original experience.
“Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”
Sam Jones, Founder and CEO of 155.io, said: “This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.
“With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”
The post Hub88 Partners Exclusively with 155.io to Bring CCTV Game Rush Hour to Aggregators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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