Central Europe
Hamburg’s Games Industry gets an innovative virtual home: The Gamecity Online Hub

The location initiative Gamecity Hamburg created a new virtual home for the vibrant Hamburg games industry network: the Gamecity Online Hub (available at https://hub.gamecity-hamburg.de/). Rather than providing a link-list or information website on local businesses, the Gamecity Online Hub uses the capabilities of the video game medium to give users a first-hand experience of Hamburg and its games economy: The platform is a fully playable browser game in an authentic Hamburg setting. Visitors can walk through digital comic-style miniatures of Hamburg’s harbor, the infamous St. Pauli-District, the Stadtpark, and the historic Speicherstadt area – while discovering the diverse games ecosystem of the region. With over 200 companies, from solo developers to SMEs and large games corporations, numerous educational institutions and other companies in the games value chain, Hamburg is one of Europe’s most active games metropolises.
On May 6, the first stage of the Gamecity Online Hub will open its digital doors. Visitors can explore the Online Hub throughout 2021. Further functional and content updates as well as numerous digital events set on the Online Hub are already planned during the course of the year.
Users can move freely through the Online Hub with their avatars, explore the game world and interact via in-game-chat. At individually designed booths of more than 30 Hamburg games companies and educational institutions represented on the platform, they find information, presentations of games, and opportunities for contact and exchange in open video calls. Also, the initiative Gamecity Hamburg provides insights into its Games Lift incubator and prototype funding programs, as well as its networking and information events. Hamburg games entrepreneur teams present the games they successfully developed with the help of the games funding and incubator programs.
The Gamecity Online Hub showcases the innovative spirit of Hamburg’s multi-faceted games industry. It is made possible thanks to the cooperation with the Hamburg-based company Super Crowd Entertainment, which developed the technical platform, and the financial support of the companies represented on the Online Hub. Super Crowd Entertainment, an event agency specialized in the games market, was recently awarded a special prize at the German Computer Game Awards (Deutscher Computerspielpreis) for its digital trade fair concept “Indie Arena Booth Online” based on the same technology.
Throughout 2021, the Gamecity Online Hub will grow and evolve: There will always be new things to discover, both in terms of content and functionality. In addition, the platform will be used regularly for events and get-togethers, then with additional interaction features, such as embedded person-to-person video calls.
The Gamecity Online Hub is a project of Gamecity Hamburg. It is a publicly-funded location initiative and part of the public agency for the promotion of creative industries in Hamburg, the Hamburg Kreativ Gesellschaft. Gamecity Hamburg aims to improve the general conditions for companies and founders of the games value chain in the city, support them in their further development and anchor Hamburg in the public perception as one of the leading games industry hot spots in Europe.
The idea for the Gamecity Online Hub was born from positive experience with digital events in the games industry: In March 2021, the Hamburg Games Conference Online set the bar with a completely remote conference with 600 participants and numerous lectures, panels, discussion rounds and networking events on the framework that is now also used for the Gamecity Online Hub.
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Central Europe
SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market

SYNOT Games has accelerated its growth in the Slovak market through the delivery of branded games exclusively for SazkaHry.sk. Building on its extensive experience and success in the Czech Republic, the company is reinforcing its commitment to providing high-quality, customised gaming experiences tailored to local audiences.
As part of this expansion, two branded SYNOT Games titles originally created for Sazka CZ, Pirátska Plavba and Výlet do Vegas 27, have been translated into Slovak. These are not only localised games but exclusive, tailor-made titles that have already been successfully running on the Czech platform. Their adaptation for the Slovak market for the SazkaHry.sk offers a uniquely personalised and immersive experience for local players.
Martina Krajčí, CCO at SYNOT Games, said: “Our long-term partnership with Sazka in the Czech Republic continues to bring excellent results, and we are proud to expand our expertise to Slovakia for Allwyn Slovensko. By providing exclusive localized content for SazkaHry.sk, we ensure a more tailored and engaging experience for players, while continuing to uphold the highest standards in certified, secure gaming.”
Jan Horyna, member of the Allwyn Slovensko Board of Directors, said: “We’re pleased to cooperate with SYNOT Games in Slovakia. Offering branded games exclusive for SazkaHry.sk in the Slovak language is a natural step in offering original content that resonates with Slovak players and builds our position as a trusted operator.”
The post SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market appeared first on European Gaming Industry News.
Aquisitions/Mergers
NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets

Europe’s leading gaming technology group has successfully completed the sale of ADMIRAL Austria to Tipico. This transaction underscores NOVOMATIC’s long-term focus on global expansion and marks another important milestone in its international growth strategy. ADMIRAL Austria will remain an important technology partner under its new owner Tipico and will continue to rely on NOVOMATIC’s innovative technology solutions in the future.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”
Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”
The closing of the transaction followed the receipt of all required regulatory approvals.
The post NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets appeared first on European Gaming Industry News.
Central Europe
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe

Promatic Games, a recognized provider of innovative iGaming content and one of the leaders of the Polish market, and SYNOT Interactive, a dynamic technology company headquartered in the Czech Republic, have officially announced a strategic partnership. The objective of the cooperation is the distribution of the Promatic Games portfolio to SYNOT Interactive’s aggregation customers, with a focus on the strategic markets of the Czech Republic and Slovakia. The cooperation will accelerate growth for both parties by combining Promatic Games’ tailored gaming portfolio with SYNOT Interactive’s proven platform and extensive presence in regulated European markets.
SYNOT Interactive will be the first aggregation partner for Promatic Games in the Czech and Slovak markets.
“Up until now we have taken a few important steps to enter the Czech and Slovak markets. We have a portfolio of certified games for those markets, and we have integrated with a few platform providers. We have also launched our games with several operators. But obviously, cooperation with a brand like SYNOT Interactive brings new perspectives to our business there,” said Maciej Makuszewski, Head of iGaming at Promatic Games. “We are excited to work with SYNOT Interactive’s aggregation customers to generate great value for them. We are confident that our content will match customers’ tastes in these strategic markets, just as it has been proven in Poland, where we are one of the leading iGaming suppliers. We are of course looking forward to scaling up in the Czech Republic and Slovakia, but we are also ready for other challenges with our strategic partner. SYNOT Interactive’s Central European footprint aligns perfectly with our expansion strategy.”
By integrating Promatic Games content into SYNOT Interactive’s modular platform, operators in multiple jurisdictions will gain access to Promatic Games quickly and efficiently. The cooperation will begin with Slovakia and the Czech Republic—both highly regulated markets where SYNOT already maintains a strong operator base—and will later extend to Romania, Croatia, and other Balkan markets. This geographic overlap between Promatic Games’ strategic goals and SYNOT Interactive’s established infrastructure makes the partnership especially powerful.
“At SYNOT Interactive, we are dedicated to building partnerships that create lasting value for both operators and players. We know Promatic Games’ content is strong in Poland, and we believe that, given the content’s quality and type, it can be a great fit for our Central European casino partners. By joining forces, we can accelerate innovation and deliver an enhanced player experience in regulated markets. We appreciate the technology that Promatic Games provides, and we are confident it will work well on the scale that SYNOT Interactive can offer,” said Petr Březina, Head of Sales, from SYNOT Interactive.
The agreement underscores how strategic alliances are shaping the future of the iGaming industry. With regulatory landscapes becoming increasingly complex, operators require diverse gaming content that meets local compliance standards. The cooperation between Promatic Games and SYNOT Interactive demonstrates how combining expertise can generate synergies in distribution, compliance, and player engagement, creating mutual benefits for both companies and their partners.
The post Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe appeared first on European Gaming Industry News.
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