Asia
Microgravity Gaming League to host India’s biggest FIFA 21 tournament
Microgravity Ventures Private Limited, a facilitator of world-class gaming hubs and e-sports tournaments in India announces its much anticipated Microgravity Gaming League (MGL FIFA 21). The company is hosting this e-sports tournament on the 8th and 9th of May 2021, in partnership with Battlefy and HP. The format will be selection-based on the FIFA 21 platform accessed through PlayStation 4. The target audience will be 16 plus with professionals, enthusiasts and casual gamers looking to enjoy this competitive format. People can register themselves on the Microgravity website with their PSN IDs.
This tournament is one of the biggest FIFA 21 competitions to be carried out in a 2-day timeframe. The tournament is divided into three phases. They are the Qualifier Phase, Battle Phase and the Zero Hour Phase. In the Qualifier Phase, candidates will be shortlisted on a first come first serve basis after completing the registration process on the Microgravity website. The top 1024 selected participants will then compete against each other. The Battle Phase consists of 6 rounds where qualified participants will battle against each other. The rounds will be held in a single-elimination format where the top 16 participants will then be moved to the Zero Hour Phase. Here, the winners will battle against each other to win the tournament. The matches of the Zero Hour Phase will be broadcast on Microgravity’s YouTube channel. Microgravity is also hunting for the top women gamers that will be known as #GamerGoddesses. This is a significant focus area for the tournament. Along with the prizes for the top Gamer Goddesses, there are prizes for the Best Goal and Top Scorer categories which will be identified through the Zero Hour Phase. The top 2 participants of the tournament will battle against each other to win the Microgravity Gaming League – FIFA 21 Championship.
Speaking about the announcement, Mr. Rahul Bhattacharya, Co-Founder and MD, Microgravity said, “We are excited to have partnered with the best in the industry. At Microgravity, we are working to offer the best gaming experiences. We strongly believe that in the world of gaming, there are no biases and this MGL FIFA 21 tournament is a testament to this value. We have a vision to see the Indian gaming industry scale new heights in terms of impact. We are also looking to promote participation from women gamers. In India, the last one year has seen a massive increase in the online gaming community of which 18% are women. Women gamers now make upto 40 to 45% of the Asian gaming population. This contribution and the level of engagement from women gamers provides further impetus to the global gaming industry. We aim to support and promote women gamers in India who are exceptional.”
Top gamers from the tournament will be given exciting prizes based on their performance and scores. The top 3 players will get a chance to win HP Zbook 14U G6 Laptop, HP 24F IPS Monitor and Microgravity vouchers worth INR 10,000. In addition to this, the Top Scorer and the Best Goal will get Microgravity Vouchers worth INR 5,000 each. The top woman gamer will be selected based on their performance and will be rewarded with a HP Reverb VR headset.
In 2020, Microgravity successfully organized two online gaming tournaments which gained significant traction amongst digital gamers. These tournaments were the MGL Free Fire tournament and the MGL Call of Duty: Mobile tournament. The former was held during the month of August and September 2020 with over 2.2 million impressions and over 20 thousand participants. Similarly, the latter was organized in December 2020 and reported over 8 lakh impressions.
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Asia
Kyrgyzstan Launches Unified State Lottery Infrastructure
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Kyrgyzstan is consolidating all private lottery operations into a single, state-controlled system as part of a national initiative to modernise the sector and align it with international standards. The project is being implemented by the Information Security Center in partnership with the state-owned enterprise Kyrgyzloto.
Under the new framework, all types of lottery draws in the country will be brought under state oversight. Authorities say the system will provide full transparency over financial flows, enable real-time monitoring of sales and payouts and protect citizens from unscrupulous operators.
The Lottery Information Processing Center will manage real-time data collection on ticket sales, draw results and prize pools. Financial and fiscal oversight will be conducted by the Ministry of Finance and the State Tax Service.
“Our task is to agree on the rules for conducting lotteries and to form a fund for targeted deductions. We intend to unify the draws and channel the proceeds into useful areas,” said Sherik Kasmaliev, director of Kyrgyzloto.
The post Kyrgyzstan Launches Unified State Lottery Infrastructure appeared first on European Gaming Industry News.
Asia
FUN88 Launches AI Game Recommendations, Setting New iGaming Standard
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FUN88, a leading online gaming platform, has introduced its latest breakthrough in the iGaming industry: AI-powered recommendations for slot games. This new feature marks a significant step in enhancing user experience, offering tailored game suggestions based on individual preferences and gaming behaviour.
By analysing user data and local market trends, the AI system recommends popular games tailored to regions such as Thailand and Vietnam, ensuring a more personalised and engaging experience for every player.
Key Highlights of the AI Game Recommendations Feature:
• Personalised Recommendations – AI analyses gameplay history and preferences to suggest slot games that best fit each player.
• Enhanced User Experience – A seamless, customised journey that saves players time.
• Available for Vietnam and Thailand Players – The feature is available to registered FUN88 users in these markets, reinforcing the brand’s commitment to innovation.
• Responsible Gaming Focus – AI technology also supports FUN88’s dedication to safe and responsible play.
This launch marks another step forward for FUN88 in combining technology and entertainment to enhance user satisfaction. The new system not only makes gameplay more convenient and exciting but also aligns with FUN88’s long-term vision of offering safe, smart and enjoyable gaming.
Players can now explore the new AI-powered recommendations by registering on FUN88 or logging in to their accounts. Through the FUN88 app, users can easily access their favorite categories, manage their accounts and enjoy exclusive promotions.
The post FUN88 Launches AI Game Recommendations, Setting New iGaming Standard appeared first on European Gaming Industry News.
Asia
PropellerAds launches localized platform in China
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PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
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