Latest News
Red Bull Kumite London brings the prestigious fighting game tournament to the United Kingdom
- Red Bull Kumite London is an exciting new edition for the prestigious fighting game tournament series and will feature one of the first major Street Fighter V events of 2021.
- The spectacular two-day experience will be live-streamed over the 22nd and 23rd May 2021 from the Red Bull Gaming Sphere in London.
- The highly anticipated invitational will feature a showcase of the upcoming fighting game Guilty Gear Strive on Saturday, as well as the exclusive Street Fighter V tournament on Sunday.
- ASTRO Gaming comes on board as Peripheral Partner to support the competition with world-class headsets, mixamps and controllers. AOC returns as the official Monitor Partner to equip players with high-performance gaming monitors ensuring exceptional visual clarity and ultra-high refresh rates.
Red Bull Kumite London, an exciting new edition from the prestigious fighting game tournament, Red Bull Kumite, is set to head over to the United Kingdom from Japan for a spectacular two-day experience over the 22nd and 23rd May. The high-stakes invitational will include a Guilty Gear Strive showcase as well as one of the first major Street Fighter V tournaments of 2021. The weekend will be streamed live on Twitch and YouTube across both days from the Red Bull Gaming Sphere in London, which has also been transformed to match the spirit of the Red Bull Kumite legacy.
Red Bull Kumite London will bring together 16 of the best Street Fighter V competitors to battle live for fans to crown a single champion. Originally held in Paris from 2015 to 2018, the prestigious competition was moved to Japan in 2019 as a nod to ‘the spiritual home to Street Fighter’. For the 2021 edition, the legacy is coming to London!
To kick off the weekend, Red Bull Kumite London will feature an exclusive showcase of a new fighting game Guilty Gear Strive, incorporating competitions with pros, in-depth interviews with developer Arc System Works, and more. The showcase will host 12 prominent players from the Fighting Game Community, including some of the biggest names from the scene. The showcase will be streamed over a six-hour special show that will make sure fans and players learn everything they need to know ahead of Guilty Gear Strive’s official release in June 2021.
On Sunday, the action-packed Street Fighter V tournament will take place. One of the most exciting spectacles in the esports calendar, 16 players from across the globe will battle it out across a ten-hour live stream. The event will include 15 of the greatest players the game has to offer, as well as one additional UK player who has earned the place among the stars by winning the Last Chance Qualifier UK on 2nd May.
The event has joined forces with industry-leading partners to bring the very best hardware to competitors. Red Bull Kumite London welcomes ASTRO Gaming, who create professional-grade video gaming equipment, as the new Peripheral Partner, providing world-class headsets, mixamps and controllers, ensuring full immersion with tools built for both elite performance and durability. Additionally, AOC, the global leader in gaming monitors, returns as the Official Monitor Partner for the event, bringing exceptional visual clarity and ultra-high refresh rates to competitors.
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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