GeoComply Solutions Inc. (“GeoComply”), a leading provider of cutting-edge anti-fraud and geolocation solutions, today released From the Sidelines to the Mainstream, a report analyzing betting data from its systems during the first week of the 2023 NFL season.

The report reveals 242.3 million geolocation transactions, a 56% increase compared to data from the first week of the 2022 NFL season, and a 40% increase in betting accounts across GeoComply’s US online sportsbook customers.

GeoComply Co-Founder and CEO Anna Sainsbury commented: “Consumer awareness around the security and fairness of legal online betting platforms has played a pivotal role in the responsible growth of the industry. While the increase in our transaction volume emphasizes the appetite for regulated online sports betting, our data also accentuates an urgent call to action. States without regulated online sports betting should get off the legalization sidelines and unlock their ability to protect consumers and generate significant tax revenue.”

Insights found in the From the Sidelines to the Mainstream report include:

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• Find out which touchdown sparked the most traffic over the opening week
• Numbers of geolocation transactions, new and active accounts in MD, MA and OH across GeoComply’s online sportsbook customers in these states
• New sports wagering accounts registered across GeoComply’s U.S. online sportsbook customers throughout regulated states
• Analysis of devices used to bet, such as iOS, Android, or PC
• Numbers of geolocation transactions and would-be bettors coming from select states that have not legalized
• Examples of illegal operators marketing to consumers in states that have not legalized

Today, approximately 47% of the U.S. population has access to legal and regulated online sports betting, a figure that will be boosted to 51% when North Carolina, Maine, Vermont, and Kentucky launch regulated betting as expected in the coming months. However, that still leaves almost half of the country unprotected.

The report reveals significant consumer demand in six states where lawmakers are considering bills to legalize and regulate sports betting next year – Alabama, Georgia, Minnesota, Missouri, Mississippi, and South Carolina.

The high number of consumers attempting to access legal sites in other states illustrates the appetite for legal sports betting and underscores a compelling argument for the legalization and regulation of sports betting in these states. Since the 2018 expansion of legal sports betting, states have collected nearly $4 billion in aggregate tax revenue.

The data in the report was collected from September 3 through September 10, 2023 and is based on GeoComply’s aggregated geolocation transactions for its US sportsbook customers in regulated states. Geolocation checks are recorded at various stages of a user engaging with a legal sportsbook, including registering an account, logging in and placing a bet. GeoComply’s data does not purport to be definitive or represent the entire regulated US market but is intended to provide general insights into relevant market dynamics.

GeoComply Solutions Inc. (“GeoComply”), a leading provider of cutting-edge anti-fraud and geolocation solutions, is pleased to announce the appointment of two seasoned executives to its leadership team. Lindsey Drake has been appointed as the Chief Financial Officer (CFO) and Kelly Schaefer joins as the Chief Human Resources Officer (CHRO).

Drake and Schaefer will both play a crucial role in shaping GeoComply’s continued growth strategies as the company expands. In 2023 alone, GeoComply announced minority investments from Norwest Venture Partners and Arctos Sports Partners and their first acquisition of an innovative technology and solutions platform, OneComply. Each of these events has had a significant impact on GeoComply’s ability to expand into new verticals and accelerate innovation to meet the needs of customers.

As CFO, Lindsey Drake will oversee all financial operations at GeoComply, including financial planning, budgeting, and capital management. With an extensive background in finance and a proven track record of driving growth and profitability, Drake brings a wealth of experience to her position. Her strategic financial acumen and deep understanding of the technology industry will be instrumental in driving GeoComply’s financial success as the company continues its rapid expansion.

As CHRO, Kelly Schaefer will spearhead GeoComply’s human resources strategy, focusing on talent acquisition, development, and engagement. With a strong background in HR leadership and a passion for fostering a positive and inclusive work culture, Schaefer is well-equipped to lead GeoComply’s people-centric initiatives. Her expertise in talent management, organizational development, and employee engagement will be invaluable in attracting top talent and nurturing a high-performing workforce that drives GeoComply’s innovation and success.

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The appointments of Drake and Schaefer means that women will account for over 60 percent of GeoComply’s leadership team. The company recently won the Diversity & Inclusion Award at the EGR North America Awards, and its commitment to diversity continues to set it apart in the technology industry.

“We are thrilled to welcome Lindsey and Kelly to the GeoComply team,” said Anna Sainsbury, GeoComply’s CEO. “Their extensive expertise and leadership in their respective fields will be instrumental in guiding our financial strategy and strengthening our talent capabilities. As we continue to expand our market presence and develop groundbreaking cybersecurity solutions, their contributions will be critical in driving our growth and further solidifying our position as a global leader.”