Club Deportivo Guadalajara, popularly known as Chivas, have announced a partnership with Chiliz, leading blockchain providers for the sports and entertainment industry, to launch their official Fan Token $CHVS on the Socios.com all-in-one fan engagement and rewards app.

Fan Tokens are digital assets that give sports fans access to a new digital service provided by their favourite clubs. More than 1.5M users from 167 countries have downloaded Socios.com, with Fan Token holders able to influence their favourite teams in polls, earn rewards, VIP experiences and access games, competitions and exclusive offers on the app.

Having won 25 national trophies and two CONCACAF Champions League titles, Chivas is one of the most successful teams in Mexico and also one of the country’s most popular football clubs, with over 40 million fans worldwide.

Amaury Vergara, President of Chivas, said: “We’re always looking for new ways to bring the Chivas family together and to make the fans feel closer to the team. The Chivas Fan Token will provide a powerful tool to achieve this and will enable the millions of Chivas fans around the world to share their passion for the team on a daily basis”.

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Alexandre Dreyfus, CEO of Socios.com, said: “We’re delighted to expand our Mexican roster with Chivas, one of the most popular and successful clubs in the country. At Socios.com we are convinced that Mexico is going to be a key country for football in the coming years and we are delighted to be able to confirm our leadership in this market with this new and exciting partnership”.

Fan token platform Socios.com has partnered with the European Football Association (UEFA) to become its official fan token partner across all competitions.

Socios’ deal with UEFA sees the platform become a “Global Licensing Partner” at UEFA, making it an “Official Licensed Product” and the “Official Fan Token Partner” of various UEFA competitions including the Champions League and Europa League.

Additionally, Socios has become a Regional Sponsor of the UEFA Champions League and the UEFA Super Cup for the 2021-2024 cycle in the United States.

This new agreement will see Socios partner with UEFA to use their men’s club competition branding and exclusive experiences to further enhance the value of Socios’ Club Fan Tokens by awarding Club Fan Token holders with add-on Fan Tokens for UEFA men’s club competitions.

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Through its UEFA Champions League Regional Sponsorship partnership, Socios.com will also benefit from brand exposure via Virtual Perimeter Boards, Broadcast Sponsorship Billboards, and Digital Sponsorship rights in the USA.

“We are thrilled for a market leader like Socios.com to become UEFA’s first Fan Token partner,” Guy-Laurent Epstein, marketing director of UEFA, said.

“We are always looking for innovative partnerships, including with the growing cryptocurrency and blockchain-based fan engagement market. With rich experience working with some of the top sports organisations around the world, it is clear that partnering with Socios.com is an ideal fit. We look forward to a fruitful relationship over the course of the next three seasons,” Guy-Laurent Epstein added.

UEFA will reward Fan Token holders on Socios.com in various ways, including VIP trips to UEFA Season Kick-Off Events, the chance to visit UEFA’s HQ, virtual meet-and-greets with UEFA legends, match tickets, merchandise, and memorabilia.

“This ground-breaking partnership is a result of UEFA and Socios.com’s shared commitment to embracing innovation and technology to enhance the fan experience in sport,” Alexandre Dreyfus, CEO of Socios.com, said.

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“Thanks to this new alliance, hundreds of millions of fans around the world will have the opportunity to become more than spectators and play active roles in the biggest club football competitions on the planet through Fan Tokens,” Alexandre Dreyfus added.

CR Vasco da Gama, in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have announced that they will launch a $VASCO Fan Token on the Socios.com app.

The $VASCO Fan Token will unlock unprecedented opportunities for Vasco’s estimated 12 million fans to engage with and influence the team regardless of where in the world they are based. $VASCO Fan Token holders will be able to have a say on a wide range of fan-related decisions such as kit designs, squad numbers for new signings, celebration songs, inspirational messages, and other fan-related topics by voting on binding polls on the Socios.com app.

$VASCO holders will also enjoy exclusive discounts and promotions as well as the chance to earn unique rewards, from signed merch and VIP tickets to NFTs (Non-Fungible Tokens), which will allow fans to hold and collect the most memorable moments in the history of their beloved team like never before.

Fans will also be able to connect with other fans around the world, putting their skills to the test in games and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way.

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“We are very proud with the arrival of Socios.com to Vasco. The global leaders in the Fan Token space chose Vasco to be one of their Brazilian partners, after a very careful negotiation that took a few months. This is an important step in the club’s digital transformation process despite all the difficulties. To Vasco’s fans I say: stay tuned because the $VASCO is arriving soon, and Vasco’s fan members will receive a special gift,” Vitor Roma, Marketing VP of Vasco da Gama, said.

“We are very happy to add Vasco da Gama to our impressive roster of Brazilian partners. Vasco not only has a rich legacy and a huge and passionate fanbase, but over the years it has forged a reputation for embracing innovation. I’m sure this partnership will contribute to make our platform stronger and, most important, to create new opportunities for football fans all over the world,” Alexandre Dreyfus, CEO of Chiliz and Socios.com, said.