Asia
Profiles of Animesh Agarwal, Naman Mathur, Payal Dhare and Tirth Mehta

- Animesh Agarwal aka 8Bit Thug, Founder & CEO of 8Bit Creatives and Co-Founder of S8UL
Mr Animesh Agarwal is the Founder, and CEO of 8Bit Creatives, India’s leading Esports consulting and talent management agency. He is also the founder of S8UL, a hub of gaming content and Esports. S8UL is the parent org of IQOO SOUL, the leading Esports organization in India.
S8UL is the only Indian Esports organization to win at the global Esports Awards and has done so multiple times by securing the prestigious ‘Esports Content Creator of the Year’ recently. Having also won the inaugural ‘Global Impact on Mobile Gaming’ award at the MOBIES earlier this year, the organization has elevated the stature of Indian Esports worldwide. Moreover, team SOUL has also roped in iQOO as its exclusive title sponsor, marking the first time that an Esports organization in the country secured a high-profile title sponsorship with a mobile manufacturer that extends beyond individual tournaments.
Animesh dons several hats as an entrepreneur, an ex-pro gamer, a monster energy Esports athlete, a gaming & luxury lifestyle content creator, and a pioneer in the Indian Gaming Industry. He has a deep understanding of the industry and is dedicated to shaping the Esports and gaming industry in India. He has partnered with other industry front runners like Nodwin Gaming & LOCO to make substantial strides in advancing gaming & Esports in India.
His Company, 8Bit Creatives is equally making remarkable milestones in the business of content creation and brand collaborations around gaming and esports. With some of India’s top gaming talents in their line-up and backed with experience and exposure of collaborating and curating campaigns with 100+ top-notch brands like Netflix, Coca-cola, Reliance Digital, Mx Players, OnePlus, Realme Narzo, Flipkart, Airtel, and many others; 8Bit Creatives boasts of managing popular and renowned gaming content creators and influencers- Mortal, Scout, Mavi, Snax, Thug, Payal, Kaashvi, 8bit Goldy, 8bit Sid to name a few.
- Naman Mathur aka Mortal, Co-Founder of S8UL
Naman Mathur, popularly known as Mortal, is a prominent figure in the Indian Esports community and the Co-Founder and CMO of S8UL Esports. Known for his exceptional gaming skills and influential presence, Naman has been instrumental in shaping the landscape of Indian Esports. His achievements both as an Esports athlete and a gaming creator have earned him global recognition, cementing him as the face of Indian Esports.
Naman holds the distinction of being the only Indian Esports athlete nominated four times in the prestigious global Esports Awards. The 26-year-old clinched the runner-up in the ‘Esports Personality of the Year’ category in consecutive years in 2022 and 2023, following his previous nomination for the ‘Streamer of the Year’ category in 2020 and 2021 where he secured the second position on both occasions.
As an Esports athlete, the Mumbai-born gamer has won notable tournaments including the BMPS Season 1 (2022), PUBG: Mobile Club Open, and PUBG Mobile India Series (2019) while also representing India on the international stage. Acknowledged for his exceptional gaming content, Naman was honored with the ‘Best Gaming Influencer’ at the Impact Digital Influencer Awards last year.
With an impressive following of 7 million subscribers on YouTube and over 5.3 million followers on Instagram, Naman’s influence transcends his gaming prowess, as he has played a pivotal role in elevating the status of Indian Esports on a global scale.
- Payal Dhare aka PayalGaming, India’s leading female gamer who is part of 8Bit Creatives
Payal Dhare, hailing from the small city of Chhindwara in Madhya Pradesh, defied societal stereotypes from an early age and embarked on a journey as a gamer. It all began when her cousin brothers introduced her to the world of video games.
While Payal’s father provided unwavering support, her mother initially shared the concerns for her future. However, Payal’s determination and passion gradually changed her mother’s perspective. As a result, her mother now stands as a proud supporter of Payal’s achievements.
Payal commenced her career as a hardcore content creator. Although her first video on YouTube did not feature gameplay, it served as a significant starting point for her. Unlike aspiring lifestyle influencers, Payal’s primary focus was to connect with her audience through gaming. She aimed to have fun while playing games and involve more people in the process. Payal believed that competitiveness was not always necessary when engaging in video games.
By breaking stereotypes and pursuing her passion, Payal Dhare has become an inspiration for aspiring gamers, content creators, and individuals seeking to challenge societal norms. With over 3.1 million followers on Instagram and 3.69 million subscribers on YouTube, her journey exemplifies the importance of following one’s dreams, even in the face of adversity.
- Tirth Mehta, Bronze medal winner in Hearthstone at Asian Games 2018
Tirth Mehta, a 28-year-old lad from the sleepy town of Bhuj in Gujarat’s Kutch district won the bronze medal in Hearthstone — a popular online digital collectible card game — at the Esports demonstration event at the 2018 Asian Games. Hearthstone, developed and published by American video game company, Blizzard Entertainment, has garnered huge interest among online gamers from across Asia, including Japan, Hong Kong, China, Indonesia, Sri Lanka, and Pakistan, besides India. The game is a combination of chess and poker, requiring players to have core skills in maths and probability.
The post Profiles of Animesh Agarwal, Naman Mathur, Payal Dhare and Tirth Mehta appeared first on European Gaming Industry News.
Asia
Tencent Cloud Recognised as a Leader in Omdia Market Radar for Games in Asia & Oceania, Solidifying its Position as a Global Gaming Industry Innovator

Tencent Cloud, the cloud business of global leading technology company Tencent, has been named as a leader among cloud platforms for games in the latest report by Omdia, a premier technology research and advisory firm. The report highlights Tencent Cloud’s exceptional capabilities in supporting the gaming industry, showcasing its cutting-edge infrastructure and innovative, gaming-specific solutions, which solidify its position as an innovator in the global gaming sector.
According to the “Omdia Market Radar: Cloud Platforms for Games, Asia & Oceania – 2025,” Tencent Cloud is the top cloud platform for game developers in China – one of the largest and fastest-growing markets globally. It is also expanding its influence internationally, establishing a significant presence in Asia and Oceania, where it is positioned as one of the leading cloud service providers and is the only Asian vendor in the leader quadrant. As China’s largest gaming company, Tencent’s scale is reflected in its deep expertise and sustained focus in the gaming sector, with a sustained focus on gaming, which drives the development of its cloud platform. This emphasis is evident in Tencent Cloud’s robust suite of tools for game developers, including game servers, multiplayer services, and LiveOps. The platform’s offerings reflect the advanced adoption of live service business models in the Chinese market, distinguishing Tencent Cloud as a leader in the industry.
Poshu Yeung, Senior Vice President of Tencent Cloud International, said: “It is an honor for us at Tencent Cloud to be recognized as a leader in the Omdia Market Radar. This acknowledgment is a testament to our commitment to innovation and excellence in supporting the gaming industry. As the demand for cloud-based gaming solutions continues to grow, Tencent Cloud becomes even more well positioned to drive innovation and deliver greater value to developers and players all over the world.”
The post Tencent Cloud Recognised as a Leader in Omdia Market Radar for Games in Asia & Oceania, Solidifying its Position as a Global Gaming Industry Innovator appeared first on European Gaming Industry News.
Asia
GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership

GR8 Tech has partnered with B2B gambling software provider Betting Software (BSW) to integrate its highly sought-after Sportsbook iFrame Solution into BSW’s offerings. The iFrame stands out for its easy integration and powerful margin management features, which have made it one of the most popular solutions of 2024. By adding the iFrame to BSW’s sportsbook aggregation, GR8 Tech’s innovative technology will reach a broader network of operators.
Bulat Fakhrutdinov, Head of Partnerships at BSW said, “GR8 Tech’s iFrame excels in sports selection and operational flexibility, making it a perfect addition to our portfolio. Our clients will gain access to a superior solution that effortlessly enhances their sportsbook offerings to the fullest.”
“We’re incredibly excited to partner with BSW and bring our iFrame solution to even more operators. It’s already a game-changer in the industry, and we are actively expanding its reach. This partnership is a strong endorsement of the value our iFrame brings, and it’s a big step forward for us as we continue to grow and innovate,” Yevhen Krazhan, CBDO at GR8 Tech added.
GR8 Tech’s Sportsbook iFrame stands out with its broad content offering, featuring over 50 sports and esports, 25,000 daily events, and more than 2,000 betting markets. This extensive selection caters to a variety of player preferences. The iFrame’s easy integration and mobile-first design help operators quickly respond to market trends. Plus, with AI-powered content recommendations and advanced risk management, the iFrame boosts player experience and helps operators optimize margins and minimize risks. Its margin personalization feature can increase profits by over 15%, giving operators a clear edge in profitability management.
To see how GR8 Tech’s iFrame solution can elevate your iGaming business, connect with the team at upcoming events: SBC Summit Rio on February 25-27 and SPiCE South Asia on March 4-6.
The post GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership appeared first on European Gaming Industry News.
Asia
Thai Deputy PM Says Cabinet Unlikely to Approve the $1.5M Requirement for Casino Access

Thailand Deputy Prime Minister and Interior Minister Anutin Charnviraku has said that the Thai Cabinet is unlikely to approve a proposal by the Council of State to require locals to have $1.5 million in their bank accounts to enter the nation’s casinos.
It would be “difficult for the proposal to win the cabinet’s approval” because it would fail to address the issue of locals visiting illegal gambling dens or casinos in neighbouring countries, Anutin said.
He also stated that his Bhumjaithai Party would, as a government coalition member, support government policies as long as they do not harm society.
Pakorn Nilprapunt, secretary-general of the Council of State – which has proposed the revised policy, said earlier this week that the idea was to limit casino entry to those with substantial financial means.
The revised entertainment complex bill is currently welcoming its second round of public feedback but will also need further cabinet approval if latest policy revisions are to progress.
Anutin said that the newly proposed $1.5 million entry requirement for locals would be discussed at a cabinet meeting.
The post Thai Deputy PM Says Cabinet Unlikely to Approve the $1.5M Requirement for Casino Access appeared first on European Gaming Industry News.
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