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NEAR Protocol Completes Gaming Ecosystem by Onboarding Vortex Gaming

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NEAR Foundation announced that the onboarding of Vortex Gaming, a Web3 subsidiary of a leading game industry INVEN, into the NEAR ecosystem has been confirmed through a strategic partnership. INVEN is the largest game media community in Korea, with a monthly active user (MAU) count reaching 7.2 million

In addition to onboarding content on NEAR Protocol, NEAR Foundation and INVEN plan to collaborate in supporting the growth of Vortex Gaming and strengthening the NEAR game ecosystem. Moreover, establishing an active collaboration system to enhance brand awareness and business network such as conducting offline hackathons and events to foster developer talent.

INVEN is the largest game media community in Korea. For over 20 years it has served as a leading company in the game industry, driving development as the top online game media platform. Based on content generated in-house, INVEN innovatively continues to expand to industries such as entertainment and Web3.

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Vortex Gaming is a content-based game community that builds services optimized for Web3 games and provides a global social media platform and features such as Gaming Guild. Vortex Gaming aims to break stereotypes of current Web3 games by offering specialised content such as thorough analysis of in-game economy and the completeness of the game. By leveraging its successful experience in building Web2 communities, Vortex Gaming plans to establish a robust user base by incorporating both high quality content and INVEN’s existing wide pool of users.

NEAR Protocol is a global Layer 1 blockchain that focuses on usability and scalability. NEAR is also the Blockchain Operating System (BOS), an OS that allows Web2 companies and developers to effortlessly build decentralised apps and experiences for the open web. With BOS features like FastAuth, Web2 companies and developers can experience and onboarding process similar to login via email. These features facilitate the entry barrier present in the current Web3 game industry, and will play a pivotal role alongside Vortex Gaming in popularising the NEAR ecosystem for gaming.

Vortex Gaming CEO HOON JAI LEE said: “The ultimate goal is to build an integrated gamer community that encompasses both Web3 and traditional Web2 gamers by providing high quality Web3 and Web2 content alike.”

LEE added: “Gamers and their communities are the most crucial components of the game ecosystem. In addition to offering game content for gamers and their communities, Vortex Gaming envisions to establish a sustainable cycle by incentivizing gamers’ production of content such as character builds and game guides.”

Marieke Flament, CEO of NEAR Foundation, said: “Following the leading companies in the gaming industry such as Kakao Games, Wemade, Netmarble’s Marblex, we expect our sustainable game ecosystem to be further enhanced through this partnership with INVEN and look forward to making further inroads in this dynamic space.”

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Scott Lee, Co-CEO of NEAR Korea, said: “While the strong content competitiveness of leading companies plays a crucial role in attracting many users to the NEAR ecosystem, community is the key driving force in maintaining this competitiveness.”

He added: “The synergy effects resulting from the onboarding of Vortex Gaming will further strengthen NEAR’s position as the optimal mainnet in the Web3 game ecosystem, accelerating ecosystem development.”

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SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

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SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.

The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.

The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”

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The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.

The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.

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12BET Goes Crypto with Big Rewards

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As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.

12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.

“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.

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To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.

This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.

The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.

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Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe

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Executives of tech giants Meta and Google did not depose before the Enforcement Directorate of India (ED) on Monday and have now been given fresh summons for July 28 in a money laundering case linked to promotion of illegal online betting and gambling platforms.

The representatives of the two companies sought deferment of the July 21 summons, saying they need time to collect relevant information and documents before they present themselves for questioning and recording of their statements at the federal probe agency.

The executives have been given a one-week extension and asked to depose on July 28. Once they depose, their statements will be recorded under the Prevention of Money Laundering Act (PMLA).

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A Google spokesperson said that the company was “committed to keeping our platforms safe and secure, prohibiting the promotion of illegal gambling ads.”

“We are extending our full support and cooperation to investigating agencies to hold bad actors responsible and keep users safe,” the spokesperson said.

There was no response from Meta.

The federal agency is probing several platforms allegedly hosting illegal betting and gambling links, including instances of advertisements placed for them on various social media outlets and app stores.

The tech giants are understood to have been called by the ED to know how such illegal platforms can place ads on their portals.

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Some actors, celebrities and sports persons are also under the scanner of the agency in these cases, and are expected to depose.

The ED has claimed illegal online betting and gambling platforms cheated people of their hard-earned money, and also laundered and evaded paying taxes of up to several crores of rupees.

Google said its “continuous AI advancements, complemented by human expertise, ensure all ads on our surfaces comply with local laws and our strict ad policies, and protect users from evolving threats.”

“Last year alone, we removed 247.4 million ads and suspended 2.9 million advertiser accounts in India,” the firm said.

The ED is investigating more than a dozen cases linked to illegal gambling and betting platforms across the country, including the Mahadev Online Book (MOB) app, whose main promoters hail from Chhattisgarh.

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The post Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe appeared first on European Gaming Industry News.

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