Asia
NEAR Protocol Completes Gaming Ecosystem by Onboarding Vortex Gaming
NEAR Foundation announced that the onboarding of Vortex Gaming, a Web3 subsidiary of a leading game industry INVEN, into the NEAR ecosystem has been confirmed through a strategic partnership. INVEN is the largest game media community in Korea, with a monthly active user (MAU) count reaching 7.2 million
In addition to onboarding content on NEAR Protocol, NEAR Foundation and INVEN plan to collaborate in supporting the growth of Vortex Gaming and strengthening the NEAR game ecosystem. Moreover, establishing an active collaboration system to enhance brand awareness and business network such as conducting offline hackathons and events to foster developer talent.
INVEN is the largest game media community in Korea. For over 20 years it has served as a leading company in the game industry, driving development as the top online game media platform. Based on content generated in-house, INVEN innovatively continues to expand to industries such as entertainment and Web3.
Vortex Gaming is a content-based game community that builds services optimized for Web3 games and provides a global social media platform and features such as Gaming Guild. Vortex Gaming aims to break stereotypes of current Web3 games by offering specialised content such as thorough analysis of in-game economy and the completeness of the game. By leveraging its successful experience in building Web2 communities, Vortex Gaming plans to establish a robust user base by incorporating both high quality content and INVEN’s existing wide pool of users.
NEAR Protocol is a global Layer 1 blockchain that focuses on usability and scalability. NEAR is also the Blockchain Operating System (BOS), an OS that allows Web2 companies and developers to effortlessly build decentralised apps and experiences for the open web. With BOS features like FastAuth, Web2 companies and developers can experience and onboarding process similar to login via email. These features facilitate the entry barrier present in the current Web3 game industry, and will play a pivotal role alongside Vortex Gaming in popularising the NEAR ecosystem for gaming.
Vortex Gaming CEO HOON JAI LEE said: “The ultimate goal is to build an integrated gamer community that encompasses both Web3 and traditional Web2 gamers by providing high quality Web3 and Web2 content alike.”
LEE added: “Gamers and their communities are the most crucial components of the game ecosystem. In addition to offering game content for gamers and their communities, Vortex Gaming envisions to establish a sustainable cycle by incentivizing gamers’ production of content such as character builds and game guides.”
Marieke Flament, CEO of NEAR Foundation, said: “Following the leading companies in the gaming industry such as Kakao Games, Wemade, Netmarble’s Marblex, we expect our sustainable game ecosystem to be further enhanced through this partnership with INVEN and look forward to making further inroads in this dynamic space.”
Scott Lee, Co-CEO of NEAR Korea, said: “While the strong content competitiveness of leading companies plays a crucial role in attracting many users to the NEAR ecosystem, community is the key driving force in maintaining this competitiveness.”
He added: “The synergy effects resulting from the onboarding of Vortex Gaming will further strengthen NEAR’s position as the optimal mainnet in the Web3 game ecosystem, accelerating ecosystem development.”
Asia
Kyrgyzstan Launches Unified State Lottery Infrastructure
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Kyrgyzstan is consolidating all private lottery operations into a single, state-controlled system as part of a national initiative to modernise the sector and align it with international standards. The project is being implemented by the Information Security Center in partnership with the state-owned enterprise Kyrgyzloto.
Under the new framework, all types of lottery draws in the country will be brought under state oversight. Authorities say the system will provide full transparency over financial flows, enable real-time monitoring of sales and payouts and protect citizens from unscrupulous operators.
The Lottery Information Processing Center will manage real-time data collection on ticket sales, draw results and prize pools. Financial and fiscal oversight will be conducted by the Ministry of Finance and the State Tax Service.
“Our task is to agree on the rules for conducting lotteries and to form a fund for targeted deductions. We intend to unify the draws and channel the proceeds into useful areas,” said Sherik Kasmaliev, director of Kyrgyzloto.
The post Kyrgyzstan Launches Unified State Lottery Infrastructure appeared first on European Gaming Industry News.
Asia
FUN88 Launches AI Game Recommendations, Setting New iGaming Standard
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FUN88, a leading online gaming platform, has introduced its latest breakthrough in the iGaming industry: AI-powered recommendations for slot games. This new feature marks a significant step in enhancing user experience, offering tailored game suggestions based on individual preferences and gaming behaviour.
By analysing user data and local market trends, the AI system recommends popular games tailored to regions such as Thailand and Vietnam, ensuring a more personalised and engaging experience for every player.
Key Highlights of the AI Game Recommendations Feature:
• Personalised Recommendations – AI analyses gameplay history and preferences to suggest slot games that best fit each player.
• Enhanced User Experience – A seamless, customised journey that saves players time.
• Available for Vietnam and Thailand Players – The feature is available to registered FUN88 users in these markets, reinforcing the brand’s commitment to innovation.
• Responsible Gaming Focus – AI technology also supports FUN88’s dedication to safe and responsible play.
This launch marks another step forward for FUN88 in combining technology and entertainment to enhance user satisfaction. The new system not only makes gameplay more convenient and exciting but also aligns with FUN88’s long-term vision of offering safe, smart and enjoyable gaming.
Players can now explore the new AI-powered recommendations by registering on FUN88 or logging in to their accounts. Through the FUN88 app, users can easily access their favorite categories, manage their accounts and enjoy exclusive promotions.
The post FUN88 Launches AI Game Recommendations, Setting New iGaming Standard appeared first on European Gaming Industry News.
Asia
PropellerAds launches localized platform in China
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PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
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