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The new anti-online gambling campaign in China is seeking public help to build awareness of gambling-related harms while continuing to inflict pain on gambling operators.

A number of Chinese government agencies, including the Ministry of Public Security, announced the launch of a “publicity and education campaign for combating cross-border gambling” on August 13.

The campaign is being rolled out across all major Chinese social media channels and involves both “theme posters and short video solicitation activities.”

The government has invited members of the public to upload their own anti-gambling artwork and videos for consideration to become part of this “important propaganda position for cracking down on cross-border gambling.” Those whose submissions are good enough to be included in the campaign can win free laptops, tablets and other gear, as well as a likely boost in their personal score on China’s “social credit” system. The deadline for the submissions is September 13.

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