Asia
Twenty First Century Media Launches eSports Marketing Division

Sports marketing and management firm Twenty First Century Media (TCM) has announced that it has launched a full service esports marketing division – TCM eSports.
“As people continue to practice social distancing and stay home amidst the COVID-19 pandemic, mobile gaming has become a preferred pastime for not just entertainment but also social connection. There is widening of the digital media landscape and the rise in popularity of mobile gaming, esports, influencer-marketing, digital videos provide huge digital audiences. With the launch of our TCM eSports division, we want to create engagement opportunities for brands & publishers with this audience,” Lokesh Sharma, Managing Director of TCM, said.
TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand Cricket, Cricket West Indies & Asia Cup tournaments (Asian Cricket Council).Besides this, TCM has on-ground partnerships with the cricket boards of South Africa, Bangladesh, England and Australia.
“As per global data measurement agency Nielsen, gaming in India has grown by 24% in June versus pre lockdown period. The vast majority of esports fans do not watch TV and they represent the youngest audience in all of sports. The average weekly time spent for gaming in India stands at a whopping 3 hours and 7 mins. This creates a great opportunity for brands that want to reach, engage and create a sustainable relationship with an otherwise hard to reach audience and for sports properties which want to groom and engage the next generation of their fans,” Basant Dhawan, CEO of TCM, said.
“Whether it’s any of the established domestic leagues in India or an incipient sports property, esports will become a major fan engagement tool for traditional sports to reach and engage this young, digitally savvy consumer,” Basant Dhawan added.
TCM esports has been appointed as the knowledge partner for the upcoming Financial Express – India Gaming Summit presented by Google and co-presented by Paytm First Games. The virtual conference is scheduled from 28 to 30 July 2020.
TCM eSports will use the experience to work on both sides of the esports industry by connecting brands with esports organisations, while also working with game publishers and third-party tournaments to create, distribute and monetise the esports content.
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Asia
Uzbekistan Introduces Penalties for Illegal Gambling Operations

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Uzbekistan has introduced strict penalties for illegal gambling operations as the country prepares to launch its regulated betting market on October 9, 2025.
The new penalties target both domestic and foreign operators offering gambling services without a license. The new rules authorise fines indexed to the Uzbek Base Calculation Unit (BRV), a fiscal benchmark used for administrative penalties.
Foreign firms face fines of up to 25,000 Base Calculation Units, around US$882,000. Authorities can also seize illegal earnings, block access to banking and internet services, and ban repeat offenders from the Uzbek financial system. Unauthorised physical casinos, betting shops and mobile terminals will face the same sanctions.
Violations of anti-money laundering rules or personal data misuse carry fines of 15,000 BRV (about US$529,200), and unlicensed deposit-taking could result in penalties of up to US$352,900.
The changes were drafted by the National Agency for Perspective Projects (NAPP), which is overseeing the rollout of Uzbekistanâs new gambling law. NAPP will act as the interim regulator until a permanent authority is established.
Licensed operators must meet strict financial requirements. Online gambling firms need authorised capital of $4.57 million and a $2.05 million reserve fund. Lottery providers must show at least $1.64 million in capital and $1.11 million in reserves.
âThis is not a pay-to-play regime. Itâs a compliance-first market that will reward transparency and capital discipline,â NAPP has clarified in communications with potential applicants.
Gambling has been banned in Uzbekistan since 2007, except for limited state-run lotteries. The new system marks a shift from prohibition to strict regulation. A centralised system, the Unified State Register of Bets and Players (USRBP), will track all wagers and enforce ID checks and monthly betting limits.
Sanctions will be issued by NAPPâs director after internal review. Offending companies will have 15 days to appeal through NAPP or the courts. Half of all fines will go to the state budget; the rest will fund regulatory operations. Paying fines does not shield companies from further legal action.
President Shavkat Mirziyoyev approved the new framework in 2024, requiring that gambling revenue be used to fund national sports programmes. Licensing guidelines will be released soon, with applications opening before the October launch.
The post Uzbekistan Introduces Penalties for Illegal Gambling Operations appeared first on European Gaming Industry News.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asiaâs leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournamentâs reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gamingâs recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: âOur goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIVâs incredible reach with NODWINâs focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.â
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase Indiaâs growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
Asia
SEGA SAMMY CREATION Launches âProsperity Peaksâ˘â in Macau

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SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaksâ˘, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks⢠retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that âThe Prosperity Peaks⢠Link game is designed uniquely for Asia and itâs highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.â
The initial launch in Macau is just the beginning. Prosperity Peaks⢠will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches âProsperity Peaksâ˘â in Macau appeared first on European Gaming Industry News.
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