Canada
“We’re thrilled with our partnership with Delaware North” – Exclusive interview with GAMING1 CBDO Victor Araneda
GAMING1 recently embarked upon a joint venture with Delaware North, a global hospitality company with a portfolio of regional casinos, allowing GAMING1 to deliver solutions to operators in North America.
The provider’s Chief Business Development Officer, Victor Araneda, took us through the ins and outs of the deal as well as its next steps in the US and LatAm’s growing potential.
With GAMING1’s recent deal you’ve now debuted in North America! Congratulations – can you tell us about the deal?
Thank you! We’re thrilled with our exclusive partnership with Delaware North, and it has, in all respects they are the ideal partner for us. They share our land-based DNA, operate in multiple jurisdictions, understand the challenge of maintaining a relationship with the communities we serve and the importance that reputation has for our patrons. Our groups share the same philosophy in terms of business with being both family-owned and having built the businesses through long-term partnerships. This is at the core of our B2B division and something we all take pride in and look forward to expanding through our joint venture, Gamewise.
In terms of the next few months – give us a snapshot of how rollout will look and how you’ll be executing your plans for the US?
It’s a uniquely exciting time to be operating sports betting and iGaming in the US and it’s easy to get distracted with some of the seismic shifts we are seeing in the market. That said, our group has significant experience with similar dynamics in other markets, so our plans remain unchanged. Our rollout will focus on those states where our partners are active and operational. Creating a fully omnichannel experience and enhancing the relationships we have with our land-based partners is the core of our technology as we’ve demonstrated in counties like Belgium, Portugal and France.
What potential does GAMING1 see stateside and how much further expansion should we expect to see on the continent?
We understand that every state is different, and the individual legislations reflect this. The competitive environment will be different depending on the make-up of each opportunity and this will influence how we position our product and brand. In terms of potential, both GAMING1 and Delaware North have been champions of iGaming and believe more states will follow in the steps of New Jersey, Pennsylvania, West Virginia and Michigan in adding this vertical. We are also closely monitoring the opportunity in Canada which is part of our scope with Gamewise.
Moving further south to LatAm, GAMING1 has been active for quite a while in Colombia via your Zamba joint venture – what can you tell us about your operations there?
Zamba was the third operation to be licensed in Colombia and was the first operation outside the European Union for GAMING1. We’ve grown in leaps and bounds since 2018 and today boast the best casino product in the country. While our land-based casino partners faced very difficult times during the pandemic, we are now rolling out our most ambitious marketing plan yet and look forward to the continued growth in that market.
You were the first to take live casino online in the Colombian market with Evolution – how much potential do you see for this vertical in LatAm?
We were proud to be the first to bring live casino to Colombia which is a testament to the long-term relationship we have with Evolution Gaming. The result has been as predictable as the rest of this answer will be. The product bridges the major gap that exists in emerging markets, so it seems to be tailor-made for the region. Our results in Colombia have been extraordinary and we expect this trend to continue in other markets.
Aside from Live Casino, which other verticals do you see as key in LatAm and how is GAMING1 personalising its delivery for regional audiences?
The cutting edge of eSports will dominate the conversation very soon, especially in markets like Brazil. In terms of slots, we are working to address the glaring lack of local games. GAMING1 has also put a lot of effort into improving our loyalty program in order to cater to local tastes and this is proving to be the right decision.
Further afield, and looking at the likes of Argentina, Peru and Chile – where do you see potential for LatAm growth given your extensive experience?
These are three markets with untapped potential that have been slowed down by a lack of legislative goodwill. I’m happy for Argentina finally being able to transition Buenos Aires into a solid framework. Peru has a working model, but the bill MINCETUR has been eager to pass for years is by far superior to the current model. Chile, on the other hand, has been a complete disappointment. The most connected and tech-savvy country in the region has stalled. They could have protected their land-based operators and benefitted from the increased tax, but instead they are simply letting illegal operators run rampant.
Last but not least – any parting thoughts to share with our readers on the development of the Americas for the rest of the year?
Keep an eye out for more iGaming/mobile casino to come to more states in the US and expect GAMING1 to be present in all of them.
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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