Canada
What the iGaming industry in the US can learn from the UK
There can be no doubt that the iGaming market in the US represents an increasingly lucrative sector, and one that was worth an estimated $1.978 billion at the end of 2020.
What’s more, this is projected to grow at a CAGR of 17.32% between 2021 and 2026, as the sports betting market continues to boom, and more states consider legalising online casino gameplay.
However, this market continues to face significant regulatory and legislative challenges, while it also lacks the maturity of its contemporaries in the west. But what lesson can it learn from the UK?
The Importance of Regulating Advertising
Through 2021, the UK Gambling Commission has made the safeguarding of vulnerable players its core strategic objective, and this has resulted in a number of regulatory measures and recommendations in Europe’s largest market.
Interestingly, this has also compelled individual operators to take proactive steps in this regard, with a number of UK brands agreeing to a blanket, “whistle-whistle” advertising ban across all pre-watershed broadcasts in 2019.
This trend is commonplace throughout Europe, with Italy having banned all gambling advertising back in 2019 and the Spanish authorities unveiling new restrictions aimed at barring operators’ brands from appearing on football team’s shirts going forward.
Such measures should definitely pique the interest of US operators, especially as the nation’s iGaming market continues to grow at a rapid and exponential rate nationwide.
We will touch more on the concept of responsible gambling below, but there’s no doubt that this will become increasingly prevalent as a growing number of citizens are afforded access to sports betting markets and virtual casino verticals.
With this in mind, proactive US operators have a chance to steal a march on their rivals and become ambassadors for responsible gambling in the region, by creating a more considered approach to advertising (especially on mass channels like TV) and being particularly careful about the precise demographics that they target.
Not only could this be crucial to the long-term function and profitability of the marketplace, but it could help operators to avoid the type of backlash that has been in the UK sector over the course of the last three years or so.
Make Responsible Gambling a Key Watchword
Of course, advertising represents just a single element of the responsible gambling landscape and developing a sensible marketing approach means little if this isn’t followed up in other disciplines throughout the business.
So, we would argue that operators and regulators in the US should proactively make responsible gambling a key watchword across the board, with this providing a broad framework in which they build their platforms and commercial offerings.
This is definitely the case in the UK, where operators almost compete to offer the best and most comprehensive responsible gambling tools to help vulnerable players. These are becoming increasingly tech led too, with the resources made available by the William brand Mr. Green best representing this evolution.
For example, this platform has introduced a relatively high-tech system that enables players to analyse their own gambling behaviour and wagering decisions in detail, while measuring this against the site’s own perception of how they play.
Through the use of complicated algorithms, you subsequently gain access to bespoke dataset and are alerted to potentially problematic behaviour ahead of time.
There’s clearly a demand for this type of technology in the burgeoning US market, which is why we’re seeing so many domestic operators merge and collaborate with UK brands. This is definitely fulfilling a gap in the market, while helping to protect players and deliver a responsible gambling experience for all.
Understanding the Role of Comparison Sites
In order to help players identify the best and most reputable iGaming brands, the UK has seen a number of independent comparison sites spring up in recent times.
The established Mybettingsite.uk is one of the best examples of this, as the site provides a comprehensive list of UK casino brands that are ranked according to a diverse range of factors.
These include everything from an operator’s live welcome bonus and licensing information to their approach to responsible gambling, while you can also access authentic user reviews on the same site.
This type of resource helps to create a sense of trust between players and individual casino brands, while enabling customers to make informed decisions about the brands that they partner with.
It should therefore be welcomed by operators, particularly in the online casino niche which is considerably less popular than sports betting stateside.
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NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.
Casinosfiables announced that they have redesigned their existing site – https://casinosfiables.ca/ to better address current user demands.
Although the site’s functionality aligns with modern industry standards, the redesign is a step in the right direction and could very well give a competitive edge.
The changes addressed certain functionality concerns and aligned with ever-changing user preferences and behavior.
• Seamless page transition – The overall performance of the site improved, so pages loaded faster, despite the addition of new elements.
• Integrated social media buttons – Buttons that lead to social media pages became more visible, so it is easier for readers to complete engagement incentives that granted them affiliate-exclusive rewards or promo codes.
• More valuable insights – Previously, charts and ratings were only explained in separate reviews. The new roundup charts and ratings had a dropdown feature that provided more insights or clarity behind the rating.
• Relevant search filters – Some trends or categories that targeted user intent weren’t visible in the previous version. The updated version introduced new categories that better reflected player preferences, or included roundups based on casino features (e.g., cashback, no wager promos, game providers) that weren’t at the forefront previously.
• Author pages – Readers who had similar opinions and game preferences to the site’s authors gained the ability to find other texts from those authors. Each casino expert received a dedicated page listing all of their publications.
The changes were finalized over the past few months. The team pushed these updates in batches rather than a single big update.
The post User-Centric Redesign for Casinosfiables.ca appeared first on Gaming and Gambling Industry in the Americas.
BCLC
Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving
Phuc Duc (Daniel) Chau loves the Bubly brand of sparkling water and stopped in a convenience store to purchase a can. Chau likes to buy lottery tickets based on a gut feeling, and due to the employee’s bubbly nature while he purchased his Bubly, Chau also purchased a Lotto Max ticket for the May 23, 2025 draw.
It was this ticket that ended up scoring Chau a whopping $40-million jackpot.
“I was at work when I found out,” recalled Chau of the moment he realized he won. “I was going through my bag to find a cough drop, but I saw that I had two lottery tickets in my bag and decided to scan the tickets, but I needed to update the [BCLC Lotto!] app first. The first ticket I didn’t win anything, but the second said $40 million. I have never seen that many zeroes in my life, ever. I dropped my phone and then called BCLC right away!”
At the time of the prize claim, the Vancouver resident hadn’t yet shared the news of his win.
“My partner doesn’t know yet! I want to share the news with them in a special way.”
Chau shared that his dream has always been to travel the world. “There are so many places I want to go to, so I haven’t fully decided!”
When asked if he will quit his job, he said, “I haven’t decided, but I want to continue to support my community in a different way.”
On how it feels to be a multimillionaire?
“It means a lot to me. It opens up an opportunity for me to give back to my family, community and the world all around me. It’s not meaningful unless you can share this with those who need it.”
Chau purchased the winning ticket at the 7-Eleven on Imperial Street and Boundary Road in Burnaby.
So far in 2025, B.C. lottery players have redeemed more than $146 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).
Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices.
BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits.
The post Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving appeared first on Gaming and Gambling Industry in the Americas.
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