Africa

Incentive Games handed 12-month contract extension with Bet Lion

Published

4 years ago

April 27, 2021

Reading Time: 2 minutes

Free-to-Play & Virtual Sports game provider to continue its successful relationship with top African online and mobile sportsbook brand, Bet Lion

Incentive Games has signed a 12-month contract extension with popular African online and mobile sportsbook operator, Bet Lion, allowing users to access even more Free-to-Play and Pay-to-Play virtual sports games.

The extended agreement will see Bet Lion launch additional games to its players in Kenya and Zambia, including Incentive Games’ new Pick 5 title as well as its upgraded Pick 6 and Dream Team games that have proved to be a big hit with users so far.

European Gaming Congress 2024 (Warsaw, Poland)

Incentive Games’ Dream Team is a long-established user favourite that allows them to choose their own fantasy team of 5 players from a single football match and compete against other users to win a cash prize. These 5 players then earn or lose points for every action they take in the real-life match.

Pick 6 is challenges users to correctly predict the scores in six football matches for the chance to win a cash prize.

Pick 5 is a new concept that combines virtual sports and a score predictor in a Free-to-Play format. Users predict the scores in virtual matches, instead of real-life ones. This means users can play multiple times a day, unlike with Pick 6 whose frequency is dictated by the scheduling of real-life football matches.

Since joining forces with Bet Lion in September 2018, Incentive Games’ titles have enjoyed huge traction with Bet Lion players; Pick 6 and Dream Team regularly attract tens of thousands of entrants per week.

Incentive Games has built a formidable reputation for developing games specifically for markets where cellular data costs are still a significant barrier for a lot of users. Games have also been optimised for Opera Mini Extreme mode.

John Gordon, CEO of Incentive Games: “We are thrilled to have extended our partnership with our good friends at Bet Lion and to be able to build on the incredible success we have enjoyed to date by launching additional games on their stellar brand.

“Our games have been designed specifically for markets such as Kenya and Zambia, but they also play exceptionally well on smartphone and tablet devices. We look forward to working closely with the Bet Lion team as it takes its content offering to the next level.”

Jason Gibson, Chief Marketing Officer at Bet Lion, said: “Given the success of our partnership with Incentive Games over the past few years it was an easy decision to extend our current agreement for another 12 months. Its games are among the most popular offered to our players.

“We look forward to launching Pick 5 in the coming weeks as well as updated versions of Pick 6 and Dream Team, both of which are firm player favourites.”

Africa

BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

Published

3 hours ago

September 11, 2025

Niji Narayan

betking-renews-ikorodu-city-fc-partnership-for-2025/26-npfl-season

Reading Time: < 1 minute

BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

Africa

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

Published

1 day ago

September 10, 2025

George Miller

Reading Time: < 1 minute

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.

This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.

Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.

SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.

Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”

Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”

The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.

Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

Published

1 week ago

September 4, 2025

George Miller

Reading Time: < 1 minute

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.

Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.

Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.

Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.

Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”

Mula League is now live on the MulaSport platform.

The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.