Latest News
GameAnalytics Joins Huawei Ecosystem as the Latest Platform Partner
The mobile game analytics software development kit is now available for Huawei developers
GameAnalytics, a company that collects, stores, and analyses performance data for mobile games, has joined the Huawei Ecosystem as the latest platform partner. The SDK (Software Development Kit) is now available to Huawei mobile game developers for easy integration.
“The reach of Huawei’s platform, alongside our analytics, game ops, and ad revenue reporting tools make for a great combination, and greatly simplify the work developers need to do in order to be successful with this new, exciting channel,” said Ioana Hreninciuc, CEO at GameAnalytics.
Bringing GameAnalytics to Huawei Mobile Game Developers
As an industry-leading analytics company for mobile games, GameAnalytics empowers developers, helping them to build more engaging user experiences through a strong understanding of their game’s core metrics. GameAnalytics provides critical insights to help developers tap into the potential of their mobile games through collecting, analysing, and presenting game performance data. This includes everything from basic metrics (such as active users, retention, and playtime,) to more advanced analytics regarding ad revenue, virtual currency, and level progression.
The partnership brings mutual benefits to both parties; Huawei can continue growing its ecosystem with more platform partners and further support the success of its game developers. Simultaneously, GameAnalytics can leverage Huawei’s technological capabilities, enhancing its Android SDK to support OAID (Huawei Ads Kit) across all mobile devices. This enables HMS ecosystem game developers to integrate with the platform, to unlock deeper analysis and continue to grow their games.
Used by nearly 100,000 developers and over 63,000 studios worldwide, GameAnalytics supports around 100,000 active games, providing necessary data to help mobile developers achieve their growth goals. GameAnalytics can be easily integrated in less than 15 minutes, and its core analytics tool has and will continue to remain free.
Platform Partnership Overview
Huawei aims to create an open and safe environment for all developers and partners in its Ecosystem. With these values, Huawei looks forward to helping its developers gain useful insights for their mobile games through its partnership with GameAnalytics, as well as helping GameAnalytics achieve success through Huawei’s global network. Huawei and GameAnalytics have now introduced free analytics to over 2.3 million developers worldwide, making the game development community inclusive and accessible for all.
“Huawei’s app marketplace, AppGallery, is extensive and growing every day. For our community of game developers, this new channel can be an additional source of players and revenue, which can propel their existing portfolio of games to a new level of profitability,” said Hreninciuc.
About AppGallery – Top 3 App Marketplaces Globally
AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider “1+8+N” strategy at Huawei.
Our vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users’ privacy and security while providing them with a unique and smart experience. Being the top 3 global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 530 million monthly active users. Huawei has partnered with 2.3 million developers across the globe, and the total apps distribution from AppGallery has reached 384.4 billion in 2020.
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Latest News
Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti
Reading Time: 2 minutes
This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.
Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.
The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.
Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.
“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.
The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.
Emily Tofield Incoming Chief Executive of Ygam
Ygam appoints Emily Tofield as new Chief Executive
Reading Time: 2 minutes
Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”
Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
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