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Kinguin, the world’s first digital marketplace for gamers, celebrates 10 million customers worldwide
- One third (36%) of customers live in Europe, while 1.2m customers based in the U.S.
- Canadians spend, on average, €64.00 more per year on gaming products than Italians
- Minecraft and Call of Duty were the two most searched for game titles on the marketplace in 2020
- 81% of registered accounts belong to 18–34-year-olds
Kinguin, the world’s first digital marketplace for gamers, is celebrating reaching 10 million registered customers globally, an increase of 20% since the beginning of 2020. In the last year alone, the company has welcomed an extra 1,825,453 customers as an increasing number of people choose to spend their hard-earned cash on gaming related software.
As well as revealing the milestone news, Kinguin also shared information on its customer spending habits. In the last year, the company claims that popular sandbox video game Minecraft was the most searched for title on its site, while the world’s best-selling video games franchise, Call of Duty, placed second. The Sims 4 followed, making it to the top three games. The biggest interest, however, was generated by Windows 10 searches, showing that non-gaming software is also a key element of the portfolio.
Kinguin’s 10 million customers come from all over the world, reflecting its truly global footprint for gaming fans. 1.2 million (12.86%) are registered in the U.S., the country with the highest number of accounts in total while over a third (36%) of accounts are registered to users in Europe. It also reported that a huge 81% are between 18-34 years old and, of those, 87% were male.
The company also revealed some regional differences when it comes to buying, with Canada’s average annual basket spend totaling €64.00 more than their Italian counterparts. Average monthly customer spend last year was reportedly €17.26, though festivities in December created a slight increase in the overall spend at €21.08.
Kinguin CEO and Founder, Viktor Romaniuk Wanli, said, “We’re absolutely delighted to have surpassed 10 million customers globally and we want to thank all our valued customers around the world for helping us reach this milestone. The 20% increase in customers globally since the start of 2020 will of course have been partially due to the ongoing Covid-19 pandemic, but it also reflects the increasing number of consumers moving online to purchase products.”
As well as customer growth, Kinguin has also seen a 20% increase in employees in the past 12 months as the gaming industry prospered from the number of people staying at home playing games. In fact, since the start of the pandemic, in March 2020, 10 former employees have returned to work for the company.
In total there are more than 50,000 items available to purchase on Kinguin.net, with approximately 500 new items introduced each month. Customers are now able to purchase items using various methods on the site, with 100 payment methods available globally at Kinguin.net. PayPal and credit card payments have been available to customers since the platform launched, however Kinguin recently became the first game trading platform to offer BitCoin, Orange Mobile and PayU payments to its customers and merchants are also able to withdraw their earnings using BitCoin.
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22Bet Partners, HellPartners and PlayamoPartners Present: Empire of Success at SiGMA Rome 2025
When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and — will set the stage for the most unforgettable night of the conference: Empire of Success.
Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen.
Not an Invite-Only. A Statement.
In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the bar — but by raising the ceiling. By opening registration to all affiliates, the organizers are sending a bold message: every partner deserves a seat at the table — and a place on the dancefloor. Every detail reflects the strength of the hosts. 22Bet’s precise, global execution. HellPartners’ bold, no-limits approach. PlayAmo’s polished, premium feel. It’s not “another night out.” It’s a VIP-standard experience, scaled for thousands, powered by brands with the vision (and the muscle) to make it happen.
Atmosphere & Format
From 21:00 until 02:00, Atlantico Live will turn into a fusion of sound, lights, and community. Expect world-class production, multiple bars, and a crowd that feels less like an audience and more like a movement. A dedicated VIP zone, curated by the organizers, will host selected partners with its own private bar and light bites, offering space to connect, regroup, or recharge between sets.
Together, these three brands have turned what could have been another closed-door party into a gift from the industry to the industry — one that makes every affiliate feel like the main guest. And you definitely don’t want to miss this.
About the Organizers
- 22Bet Partners is a multibrand affiliate program uniting 7 brands across casino, betting, and esports. Operating in 80+ GEOs, the program offers high-performing products, advanced analytics, and 24/7 support — making it a trusted and dynamic partner for affiliates worldwide.
- HellPartners creates custom-built iGaming brands with 25%+ click-to-deposit and 50%+ reg-to-deposit, across 20+ GEOs. Their philosophy is simple: no limits, only results.
- PlayamoPartners manages 17 products in 20 GEOs, with over 5 million players onboard. Known for stable payouts and personalized offers, they’ve built a reputation on premium partnerships.
Event Details
📍 Venue: Atlantico Live, Rome
📅 Date: November 4, 2025
⏰ Time: 21:00 – 02:00
🎶 Headliner: Armin van Buuren
👥 Capacity: 3,000 affiliates
✅ Registration: Open
When the business of SiGMA ends, Empire of Success begins. Three powerhouse brands, one legendary DJ, and thousands of affiliates under one roof. If you’re in Rome and you’re in the industry, this is the night you cannot miss.
Registration is open now. Claim your place in the Empire.
BETANO
Kaizen Gaming Claims “Operator of the Year” Again at the EGR Operator Awards 2025
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The parent company of Betano wins the “Operator of the Year” title for the second consecutive year, while adding a total of six new awards in its collection.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has retained its title of “Operator of the Year” in the iGaming industry and won a total of six awards at the prestigious EGR Operator Awards ceremony, held on October 22nd in London.
For the second year running, Kaizen Gaming secured the “Operator of the Year” award, highlighting its leading position in the sector, driven by the company’s international presence in 19 markets and its top place in many of them. At the same time, Kaizen Gaming continues to stand out for its focus on responsible gaming and on innovative products that provide its 13 million users across the world with gaming experiences of the highest calibre. Its success is further strengthened by partnerships with some of the most prestigious organizations in global sports and a commitment to supporting local communities across its footprint.
On top of “Operator of the Year”, Kaizen Gaming won the titles of “Casino Operator of the Year” and “Sports Betting Operator of the Year,” becoming the first company in history to claim all three awards, a testament to its excellence across every aspect of its platform. Especially with regards to its sportsbook offering, Kaizen Gaming also won the “Football Betting Operator of the Year”, “In-Play Sports Operator of the Year” and “Sports Product of the Year” awards.
The complete list of awards Kaizen Gaming won includes:
- Operator of the Year
- Casino Operator of the Year
- Sports Betting Operator of the Year
- Football Betting Operator of the Year
- In-play Sports Operator of the Year
- Sports Product of the Year
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “At Kaizen we are very honoured when we receive such distinctions but don’t get too caught up with them. For us, it is all about staying humble, being hungry to achieve more, and hustling to turn ambition into action, while continuously evolving the i-gaming experience we offer to our customers. This is the mentality that has given us this award. This year we are especially proud because it marks our second “Operator of the Year” win in a row and the third during the last four years. It is always great to win but it is even more special to repeat and to show consistency over time. We would like to thank the EGR and the judges, as we deem such recognitions great motivation to keep pushing forward. We would also like to thank our customers, whose trust is our ultimate goal and biggest honour. More than anyone though, credit goes to the three thousand Kaizeners whose combined efforts as one team makes it all possible.”
The post Kaizen Gaming Claims “Operator of the Year” Again at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.
BetConstruct
BetConstruct to Participate in SiGMA Central Europe 2025
Reading Time: < 1 minute
BetConstruct is going to participate in SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy.
“BetConstruct will make a powerful appearance at SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy. This landmark event marks yet another milestone in BetConstruct’s ongoing journey of innovation and connection,” the Company said.
“As the world of iGaming gathers in the heart of Rome, we step into the spotlight to showcase the power of creativity, courage, and technology, the very elements that continue to define our global success story.”
At Stand 3083, visitors will experience more than a display. They will step into an atmosphere where ideas evolve into opportunities, powered by the synergy of BetConstruct’s AI suite and its renowned products, including its Sportsbook, Casino Suite and Affiliate ecosystem. Each innovation reflects the company’s spirit of creation, courage and conquest, combining intelligence with imagination to deliver unmatched experiences.
“BetConstruct’s participation will highlight our ongoing mission to connect products, partners, and players within one seamless ecosystem. Through dynamic technologies and a bold vision, we continue to set new standards for excellence and creativity in the global iGaming industry. Beyond technology lies a story of innovation that grows stronger through collaboration, curiosity, and constant evolution. BetConstruct invites all attendees to experience first-hand in Rome, where every interaction becomes an opportunity to explore, engage, and be inspired,” the Company added.
The post BetConstruct to Participate in SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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