Asia
Dimitar Berbatov signs for JBO to continue his ambassadorial services
Bulgarian footballing legend embraces new rebrand from RB88 to JBO, a leading Asian eSportsbook and Sportsbook operator
Footballing icon Dimitar Berbatov has broken new ground by becoming the first official brand ambassador for JBO (Just Bet Online), the leading Asian sports betting operator.
Berbatov will spearhead this rebrand with a series of dedicated promotions and activations for the most renowned and progressive eSports and Sportsbook operator in Asia.
Regarded as perhaps the greatest Bulgarian footballer of all time, Berbatov’s engaging appeal and timeless track-record of on-field ingenuity matches perfectly with JBO’s own inventive brand values. Having played for many of the world’s most storied football teams – notably Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov instantly connects with football fan-bases worldwide.
JBO prides itself on a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A, and secured the title sponsorship of the Dota 2 eSports event at the JBO Asian Masters League, JBO is now also the official betting of Olympique de Marseille in France’s Ligue 1. Away from Europe, this established brand is also partnering with VICI Gaming, the biggest eSports organization in China.
JBO has an aggressive and ambitious expansion plan over the past 12 months, growing its global footprint into more emerging markets, empowered by the operator’s mantra to engage, educate and entertain.
A JBO spokesperson welcomed the brand’s flagship ambassador: “We’re thrilled to have Dimitar Berbatov continuing his services as JBO’s breakthrough brand ambassador. Dimitar was always a natural entertainer on the field, and both he and JBO look to achieve our goals in the most creative and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the brightest minds in football.
“JBO intends to harness this breakout international partnership to drive awareness and participation around our brand values across both mature and developing Asian territories. We’re constantly looking for original ways to engage with our customers across digital channels and betting verticals.
“Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, and allows us to raise the game for fan experiences and social traction.”
Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m happy to be continuing my services with JBO in Asia.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my trademark style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”
While JBO continues to develop its online offerings for football fans around the world, this latest milestone highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.
JBO prides itself on a gamified betting experience, thanks to a unique interface and personalised customer service that delivers a cohesive player journey from the log-in until the end. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its loyal base.
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Asia
Indian Government Releases Draft Rules for Online Gaming Act 2025

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The Indian Ministry of Electronics and Information Technology (MeitY) has released draft rules for the Promotion and Regulation of Online Gaming Act, 2025, which was introduced back in August.
The draft outlines how online games will be classified and registered, what formats are permitted, and the powers of the proposed Online Gaming Authority of India. It also specifies how registrations can be suspended or cancelled, how grievances will be addressed, and what penalties will apply for violations.
The ministry has invited public feedback on the draft, asking stakeholders to send comments on each rule by October 31.
The Act aims to draw a clear line between gaming and gambling. Passed in August, it bans online money games while supporting esports and “social gaming” (regular video games) as legitimate forms of entertainment.
Introduced by Union IT Minister Ashwini Vaishnaw on August 20 in the Lok Sabha, the Bill cleared the Rajya Sabha the next day and received presidential assent by August 22.
Prime Minister Narendra Modi called it a “major decision,” saying, “Gaming is not bad, gambling is. They call it gaming, but it becomes gambling.” He added that India should strengthen its global position in gaming and capture a larger share of the market.
The post Indian Government Releases Draft Rules for Online Gaming Act 2025 appeared first on European Gaming Industry News.
Asia
DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu

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Following the 6.9 magnitude earthquake that struck Cebu and surrounding provinces on September 30, 2025, DigiPlus Interactive Corp., through its social development arm, BingoPlus Foundation, mobilized immediate assistance to the hardest-hit families residing in the island’s northern region. On October 5, 2025, the Foundation delivered 1000 family relief packs to the municipalities of Daanbantayan and Medellin, enabled by employee volunteers from Cebu-based BingoPlus branches.
Each pack was designed to support the immediate needs of a family of five and included 10 liters of potable water in reusable containers, 5 kilograms of rice, a hygiene kit and basic medicine. Collectively, the effort reached 1000 families or about 5000 individuals across both municipalities.
“These are communities that need swift, reliable help. Through our BayanihanPlus initiative, we work hand in hand with local officials and community leaders to reach the hardest-hit areas, prioritize those most in need, and get essential goods to families without delay,” said Paul Henczen Tamayo, BingoPlus Foundation Programme Manager for Resilience and Healthcare.
Dan Kemuel Mabano, BingoPlus Area Manager for Cebu, said: “While we had initially targeted the towns of Bogo and San Remigio, information on-ground advised us to go farther up into Medellin and Daanbantayan because relief goods still needed to reach those areas too.”
This deployment underscores DigiPlus and BingoPlus Foundation’s ongoing commitment to stand with Filipinos in times of crisis – leveraging the reach of its retail network to deliver immediate relief and hope to communities in need.
Don Adviento, BingoPlus Regional Manager for Visayas and Mindanao, said: “Following BingoPlus Foundation team’s quick deployment of relief packs from our DigiPlus warehouse in Parañaque, our employees from Cebu City, Mandaue, and Talisay volunteered to oversee the final distribution in northern Cebu.”
“It was a challenge transporting our stocks and navigating through the congestion and aftershocks, but it is rewarding to be able to deliver much-needed help to our fellow Cebuanos. Daghang salamat (many thanks) for the teamwork – from our head office, to our branches and our LGUs (local government units),” said Judaline Geraldez, Branch Manager of BingoPlus Park Mall and team lead of employee volunteers deployed.
The Foundation continues to assess the evolving needs of affected communities in coordination with local government units and partner agencies as recovery progresses.
The post DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu appeared first on European Gaming Industry News.
2026 FIFA World Cup
JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup

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JBO Thailand has launched an exclusive promotion for the 2026 FIFA World Cup Qualifiers, offering players an incredible opportunity to win a fully-paid trip to the Final round and earn up to 7000 Jcoin.
This exciting campaign is ongoing and will conclude on November 19, 2025, at 23:59 (GMT+8), providing football fans plenty of time to participate and secure fantastic rewards. To join the promotion, participants simply need to place bets on the 2026 World Cup Qualifiers matches through the JBO sportsbook platform. The JBO promotion can be accessed via the “Reward Corner” section on the JBO website.
A total of 18 lucky winners will be selected to receive the grand prize, which includes a fully paid trip for two people to the 2026 World Cup Final. The package includes round-trip flights, 4 to 5-star hotel accommodations, local transportation, match tickets and cash support for travel expenses. In addition, players can earn up to 7000 Jcoin based on their turnover, with rewards available across different tiers.
With the JBO easy-to-use platform, fans can enjoy the football matches and earn real rewards. The JBO App, available on both Android and iOS, provides a secure and smooth experience with quick withdrawals and easy gameplay. JBO provides a reliable platform for esports and traditional sports betting, offering opportunities to enjoy popular events and earn rewards.
The post JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup appeared first on European Gaming Industry News.
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