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European Gaming Congress 2024

Canada

MediaTroopers releases a free-to-play Parlay app for US sports fans

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MediaTroopers has announced this week the release of its Pick Parlay free to play mobile app. The rollout of the Pick Parlay app is another step in the planned expansion of the company’s array of channels through which it offers news, education and engagement with those interested in sports and legal US sports betting. Pick Parlay is a fun, easy to use, free app aimed at casual sports fans and punters.

The app’s main attraction are free weekly parlay bets, whereas app users pick the favourite teams to win in major US sports leagues and competitions. Several weekly prizes of $100,000 will be paid out to app users who predict correctly winners in the NFL, NBA, MLB and other American sports leagues. Beside weekly prizes worth $100,000s Pick Parlay app users have chances to win gifts, game tickets, vouchers, coupons and betting promotions.

Pick Parlay is a 100% free to play app that doesn’t require any subscriptions and in-app purchases. In addition to great prizes, it offers the latest news, predictions, odds and tips for major US and world sports. The app is available for iOS and Android devices and can be downloaded from both Apple App store and Google-play.

Sam Segal, CEO of MediaTroopers said: “The reaction we received to legal sports betting from our American audiences has been incredible. We are excited to add another fun and accessible channel that will allow us to engage with the sports betting community in the country. We developed Pick Parlay to offer users a new, innovative way to learn about legal sports betting, find the best offers and have a great time with the chance of winning cool prizes.”

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European Gaming Congress 2024 (Warsaw, Poland)

When asked whether Pick Parlay is a gambling app, Segal replied: “MediaTroopers is a licensed service provider that offers marketing services to regulated Sports betting and iGaming operators. However we are not an operator ourselves. The Pick Parlay app does not offer any form of gambling, we offer weekly competitions that are absolutely free to enter, with a chance to win $100,000s every week and more fantastic prizes.”

MediaTroopers is a leading digital marketing agency that specializes in online gaming in regulated US jurisdictions. The company is currently licensed and operates in New Jersey, Pennsylvania, Colorado, Indiana, Tennessee, Illinois, Virginia, Michigan, Iowa and West Virginia.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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European Gaming Congress 2024 (Warsaw, Poland)

*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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