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The boom of virtual gaming tournaments
The global gaming industry is undergoing rapid change and is seeing significant growth year on year. It is currently worth around £116 billion, and it is expected to grow by a Compound Annual Growth Rate percentage of 12.9% between now and the year 2027.
There are a number of key factors that are driving this, including the availability and advancement of technology. Both the hardware and software of games consoles, computers and gaming accessories are improving greatly in terms of efficiency, innovation and usability.
Increased access to internet services with decent connection and speed has also influenced this, as well as the relatively new development of influencer marketing through streaming platforms. Of course, it is also undeniable that recent global events have meant that people have had to spend more time at home social distancing and have found themselves playing more games. Gaming has provided entertainment and social engagement to people who may have been too busy to play regularly before. There are game types to suit everybody, from action and adventure games to strategy and puzzle games. All gaming sectors have seen an increase of gameplay during this period and one in particular is the casino industry. In the last several months, many people have signed up to one of many casino sites to play their favourite games like blackjack and poker. The increase of players has been forced by the closure of land-based casinos meaning people had to move online to access casino games. And it was not just normal casino games that had to take place online, many large gambling events like the World Series of Poker tournament also had to move online due to the recent pandemic. Many events and competitions were already taking place virtually, however this year has seen more events than ever make the transition online, is this phenomenon going to stay?
Virtual Competitions
There has also been a boom in virtual gaming tournaments, or esports tournaments, during this time. The number of tournaments has skyrocketed in comparison to previous years, so too has the audience numbers on streaming sites such as Twitch and YouTube. As conventional tournaments across the sports and entertainment industries have faced cancellations or postponements, virtual competitions have acted as their replacements.
There are three main types of esports that are run as virtual gaming competitions. One is first person shooters (FPSs), these can be player v player or team games, with popular examples including Call of Duty, Doom and Counter-Strike. There are also fighter gaming competitions, such as those held for Super Smash Bros or Street Fighter. However, some of the most anticipated tournaments are those in the Multiplayer online battle arena (MOBA) category, with League of Legends and DOTA 2 being the big names in this area.
Many players participate in these events due to their financial incentives. Large corporations sponsoring these events draw in professional players with the promise of huge cash prizes. Pros train for these events all year round, gaming to them is a career choice as they fund their passion through prize winning and sponsorship deals scored through their streaming channels. DOTA 2 is by far one of the biggest tournaments in terms of the amount of prize money it gives out. Since the game was released in 2013, there have been 54 tournaments and the average prize has been a hefty sum of $111,111 US dollars. This year’s prize money hase totalled $6 million.
Replacing Sporting Events
Virtual gaming tournaments this year have acted as a good replacement for some of the major sporting events.
After F1 was forced to postpone earlier this year, Torque Esports’ All-Star Esport Battle took over in March. Racers from a variety of motorsports joined in on the action, including the legendary Max Verstappen. Verstappen found victory at the Redline’s Real Racers Never Quit competition series when he won the first qualifier, however the final saw Rudy Van Buren take home the top prize after he dropped out. Van Buren actually holds the title of ‘World’s Fastest Gamer’ in 2017.
There was also the virtual Formula One Grand Prix which attracted both pro gamers and champion F1 stars. This was the second time the event ran and this year it was based on Albert Park circuit in Melbourne. Competitors included Ben Stokes, an England cricketer, and racing driver Alex Albon. The trophy was won by two time Grand Prix winner Charles Leclerc.
Another high-profile esports tournament was the Fortnite World Cup. In the summer of 2019, the Fortnite finals were streamed across Twitch, Youtube, Twitter, Facebook and within the game itself. Weekly online tournaments started in April, with players from each region competing to qualify for the finals and be in for a chance of winning a cut of the $1,000,000 prize pool. The overall winner was 16 year old Kyle “Bugha” Giersdorf, who lifted the trophy at Arthur Ashe Stadium in New York. This year however, Epic Games have had to put a stop to the World Cup this year due to the cross-region nature of the event. They instead moved all over competitions exclusively online this year, including the Fortnite Champion Series and the Fortnite Cash Cups.
Virtual Gaming Industry is Growing
At the rate that the virtual gaming industry is growing, in the future we may see the same kind of media coverage and attention for these tournaments as we do some of the major traditional sports competitions. Huge audiences already enjoy watching these events via live streams, and many also place bets too. As stadium events around the world continue to be cancelled and postponed, virtual gaming tournaments are continuing to become a more mainstream form of entertainment for fans of competitive sports.
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Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai
At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.
Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.
The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.
Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.
The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint Gaming unleashes Frankenstein’s Fortune blending dynamic modifiers with multi-path bonus offering
Blueprint Gaming
has launched Frankenstein’s Fortune, a feature-rich 5×3 slot that combines an iconic theme with layered mechanics designed to drive sustained player engagement and strong operator performance in 2026.
Set in a vibrant laboratory inspired by Mary Shelley’s legendary creation, the game revolves around a Collect mechanic enhanced by dynamic in-game modifiers and a three-path bonus system.
In the base game, Cash symbols appear on reels two to five and are collected whenever a Collect symbol lands on reel one. The Frankie Time feature can randomly trigger one of four modifiers—Cash Reel, Wild Add, Lose to Win, or Bonus Boost—offering guaranteed wins or bonus opportunities.
The bonus round is activated by coloured scatter symbols filling their corresponding jars, each unlocking a unique feature:
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Red Jar – Frankie Spins: A 2×2 Special Collect symbol stays in view; landing symbols are awarded, and Level Up symbols expand the Collect area and grant extra spins.
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Blue Jar – Cash Spins: Extra Cash and Collect symbols are active, and any Collect landing on reel one applies a multiplier, boosting payout potential.
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Green Jar – Cash Trail: A multiplier trail starts with a wheel spin, ending with Frankie’s Big Money, awarding a random cash prize between 50x and 1000x the stake.
Players can also activate Express Bet at 0.5x the base stake to increase bonus trigger chances.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, commented: “Frankenstein’s Fortune balances base game engagement with feature depth. Frankie Time modifiers keep gameplay lively, while the three-path bonus offers variety and replayability. It’s a versatile addition for operators, appealing to multiple player types in a single title.”
With its layered mechanics, dynamic modifiers, and multi-path bonuses, Frankenstein’s Fortune delivers a thrilling, feature-rich experience that strengthens operator lobbies and captures player attention.
The post Blueprint Gaming unleashes Frankenstein’s Fortune blending dynamic modifiers with multi-path bonus offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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