Rush Street Interactive (RSI), a Chicago-based gaming and betting company, has signed former National Basketball Association (NBA) and Chicago Bulls star Joakim Noah as a brand ambassador. Under the new agreement, Noah will work with RSI to promote both the BetRivers.com and PlaySugarHouse.com brands.

Fan favorite Noah, who spent nine seasons with the Chicago Bulls, will be providing exclusive content for BetRivers, including weekly videos that will range in scope from basketball reactions to commentary on his life and charitable efforts. Noah will be highly visible throughout various media outlets and at multiple BetRivers’ locations, granting interviews and creating “on the scene” videos for fans. He will also be featured in a BetRivers marketing campaign that will feature television, radio, and billboard ads.

Noah is a New York City native whose parents are also accomplished. His father, Yannick Noah, is a former world # 3 ranked tennis champion and his mother, Cécilia Rodhe, is a former Miss Sweden and a renowned sculptor. With his mother, the two-time NBA All-Star created Noah’s Arc Foundation in 2010. The foundation uses sports and art to provide kids with the opportunity to create positive change within themselves and their community.

“Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah’s Arc Foundation and the positive impact we can have on the city’s youth. I look forward to joining the team to enhance the betting experience while sharing my passion for basketball,” Noah said.

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“We are thrilled to have a former Chicago Bull join our BetRivers family. Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players,” Richard Schwartz, CEO of RSI, said.

Rush Street Interactive (RSI) has secured market access opportunities in Ohio, Maryland, and Missouri through a strategic partnership deal with Penn National Gaming.

Under the terms of the deal, RSI will have the ability to offer its BetRivers.com real-money online casino and sports betting platform for up to 20 years in Ohio, Maryland, and Missouri through potential second skins in each of those states, subject to license availability, state law, and regulatory approvals. Upon and following the launch of the skins, RSI will compensate Penn National with industry-standard payments for market access.

“We are pleased to gain potential market access to three new states as we continue the execution of our strategy to gain access and bring our best-in-class online gaming offerings to key markets across the United States. The addition of Ohio, Maryland and Missouri to our market access portfolio, specifically, builds on RSI’s success in neighboring states and will create enhanced marketing efficiencies for our BetRivers.com brand. We continue to engage in productive dialogue with industry participants, such as tribal and commercial casinos and other stakeholders, to further our expansion into new states. We expect to continue entering into additional market access arrangements in the future, as other opportunities arise,” Richard Schwartz, president of RSI, said.

Additionally, the deal provides RSI with a right of first offer for a potential skin in Texas through Penn National subject to, among other things, state law and regulatory approvals.

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