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Boomerang Partners delivers TIME TO WIN main prize with Milanello experience
Boomerang Partners, an Official Regional Partner of AC Milan, has delivered the main prize of its completed TIME TO WIN affiliate tournament. It ran from February 12 to March 31, 2026, with 57 affiliate teams taking part. Two winning teams travelled to Milan for a three-day programme built around the Club. The winners attended AC Milan v Juventus at San Siro Stadium, visited Casa Milan and the Mondo Milan Museum, and completed the trip with an exclusive visit to Milanello Sports Centre powered by Clivet.
Matchday at San Siro opened the three-day programme


The programme began on April 26 with AC Milan v Juventus at San Siro Stadium. The winning teams arrived at the stadium ahead of kick-off and were met by an AC Milan representative, who guided the group through the matchday process.
Before the match, the guests were taken to the pitchside area to watch the teams warming up. The partners had time to take photos and videos from close to the field. After the warm-up, they watched the match from their seats and experienced the atmosphere of one of the key fixtures of the Serie A calendar. The group also had access to the hospitality lounge with food and drinks before and during the match.
Inside Casa Milan: history, trophies, and hospitality

On April 27, the programme continued at Casa Milan, where the group joined a guided Mondo Milan Museum tour in English. The tour covered AC Milan’s history, trophies, and key achievements, giving partners more context after the matchday experience at San Siro Stadium.
After the Mondo Milan Museum tour, the winners had time to visit the Casa Milan Store. The hospitality part of the day continued with snacks and drinks arranged for the group. The partners also received AC Milan shirts, which became a pleasant surprise during the visit.
The final day brought winners to Milanello


On April 28, the winners visited Milanello Sports Centre powered by Clivet, AC Milan’s legendary training base. The group was welcomed in the hospitality area before starting a tour of the facility, including the training fields and facilities used by the team.
Daniele Massaro, Club Ambassador and former AC Milan player, also joined the group at Milanello. He spoke with the guests and signed autographs. After the tour, the partners watched the team training session and joined an autograph session with the players. They also had time to speak with them, take photos, and have AC Milan shirts signed.
For the winning teams, Milanello was the strongest part of the programme. It gave them access to a setting usually closed to the public and direct contact with the Club, its players, and its training environment.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, who joined the winners during the trip, commented: “The trip went very well, and the feedback from partners was extremely positive. The programme was rich and very well organized, but balanced enough for everyone to enjoy all three days in Milan without feeling exhausted. The strongest emotions came from the pitchside access before AC Milan v Juventus, the warm-up at San Siro, the visit to Milanello, and the opportunity to meet the players, take photos, and get autographs. For us, the main result was stronger relationships with partners and a higher level of trust in Boomerang Partners. Everyone genuinely enjoyed the time in Milan, and for us that reaction was the best confirmation of the value of this prize.”
From TIME TO WIN to Golden Boomerang Awards 2026
Following the TIME TO WIN activation, Boomerang Partners continues its affiliate tournament series with Golden Boomerang Awards 2026. On April 3, the company launched the third season of its annual tournament for affiliate teams.
The 2026 season runs under the “Beyond the Moment” concept and includes exclusive sports experiences such as the trip to the Wimbledon Championships, the Formula 1 Grand Prix in Monza, and an exclusive dinner with an AC Milan Legend. The final ceremony will take place in Lisbon during the SBC Summit.
Further details on participation in the Golden Boomerang Awards 2026 are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
1xBet
HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor
HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.
HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.
For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.
HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.
Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.
The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Benjamin Bradtke Co-Founder of ThrillTech
ThrillTech lands Gibraltar B2B supplier licence
Approval from HM Government of Gibraltar’s Gambling Division lets the supplier serve Gibraltar-licensed iGaming operators.
ThrillTech has been granted a Gambling Services (B2B) Licence by the Gambling Division of HM Government of Gibraltar, allowing the supplier to provide its opt-in jackpot and mystery reward products to regulated iGaming operators licensed in Gibraltar.
The company said the licence supports its international expansion plans and will enable it to deploy its ThrillPots
product with additional operators in the jurisdiction, which hosts a number of tier-one betting and gaming brands.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing a B2B licence in Gibraltar is an important step for ThrillTech and a testament to our market-leading jackpots technology. Gibraltar is home to some of the industry’s most prestigious operators. This approval not only accelerates our global expansion strategy but now allows us to provide these major operators with new layers of player engagement which generate incremental revenue.”
ThrillTech said it seeks market-specific licences and certifications because its side-bet jackpots operate independently of operators’ core casino games and betting products. The company added that its jackpots are powered by a proprietary, certified RNG and do not alter core game RTP, with funding coming from opt-in player contributions.
According to ThrillTech, its regulated market licences and certifications also include the United Kingdom, Sweden, the Netherlands, Romania, Malta, Peru, and Brazil.
The post ThrillTech lands Gibraltar B2B supplier licence appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026
S8UL Esports’ League of Legends roster has qualified to represent India at the Asian Games 2026 in Aichi-Nagoya, Japan, running from September 19 to October 4. The organisation said the team secured qualification through the regional qualifiers after winning the National Esports Championships (NESC) 2026, described as the official national qualification tournament for the Asian Games.
S8UL said the roster competing under India’s banner is Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Sanindhya Malik (Deadcorporal), Mihir Ranjan (Lotus), Ahmed Shahid (Nero), and Rahul Bisht (Bob). The regional qualifiers featured 14 teams across a group stage and a split stage, with top performers advancing to the Asian Games main event.
In Group B, the team went unbeaten against Jordan, Sri Lanka, and Kazakhstan to progress, according to S8UL. In the split stage, it lost to Vietnam, Hong Kong, and Saudi Arabia but did enough to secure a berth. India will now face opponents including Japan, Chinese Taipei, and Vietnam at the main event.
Four players—Kat Bot, Infi, Deadcorporal, and Lotus—were also part of India’s League of Legends contingent at the Hangzhou Asian Games 2023, where S8UL said the team finished fifth.
Akshaj Shenoy aka Kat Bot, captain of India’s League of Legends team, said, “Qualifying for the Asian Games is a proud moment for all of us. We knew the regional qualifiers would be extremely competitive, and every match demanded complete focus. For many of us, this will be our second Asian Games, which makes this qualification even more special because we understand the level of competition that awaits us. We are grateful to S8UL for believing in this roster and providing us with the support, stability, and opportunities needed to keep improving as a team. Representing India is always an honour, and we’ll do everything we can to make the country proud in Aichi-Nagoya.”
S8UL co-founder and CEO Animesh Agarwal aka 8Bit Thug added, “Representing India at the Asian Games is among the highest honours an athlete can achieve, and seeing our League of Legends roster earn that opportunity is incredibly special. This team has demonstrated resilience, discipline, and a willingness to continually improve, qualities that are essential for success at the international level. At S8UL, our goal has always been to create pathways for Indian athletes to compete on the biggest stages in the world. We have no doubt they will give their all when they step onto the stage in Aichi-Nagoya and compete for the nation with pride,” S8UL also noted that Gurashish Singh (Soul) and Prateek Bhaunt (B Haunt) previously qualified for the Asian Games in Tekken 8 and Street Fighter 6 after winning at NESC 2026.
The post S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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