Asia
Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.
The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.
“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.
Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu format, which allows brands to take over billboards and other virtual outdoor sites within games.
“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.
The partnership is commencing on October 1st and will be rolled out in the region during Q4.
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Asia
PropellerAds launches localized platform in China
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PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
Advantech
Advantech Introduces DPX-S460: Empowering Gaming with AMD’s 8000 Series APU
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Advantech has released DPX-S460, the newest member of its S-series gaming platform family. Powered by AMD’s Ryzen Embedded 8000 Series APUs, the DPX-S460 combines cutting-edge Zen 4 architecture, RDNA3 graphics and integrated AI acceleration, making it a game-changer in regulated gaming markets.
“The DPX-S460 exemplifies our dedication to leveraging advanced technologies to create powerful and flexible gaming solutions. With AMD’s 8000 Series chipset, we’re delivering a platform that meets the most demanding requirements of the gaming industry,” said Craig Stapleton, Product Director for Advantech.
The DPX-S460 brings advanced capabilities to gaming OEMs, including:
• Graphics Excellence: Radeon RDNA3 graphics cores supporting four independent 4K monitors
• AI Acceleration: Integrated XDNA neural processing unit for edge AI applications
• Versatile Power Options: Compatible with both 12V DC single input and ATX power supplies
• Backward Compatibility: Designed to integrate seamlessly with 10 generations of previous S-series products
• Optimized for the Gaming Industry.
The DPX-S460 delivers a high-performance, scalable platform tailored for regulated gaming markets. Its backward compatibility ensures a robust return on investment for existing customers, while its forward-looking design supports next-generation gaming experiences.
The post Advantech Introduces DPX-S460: Empowering Gaming with AMD’s 8000 Series APU appeared first on European Gaming Industry News.
Asia
NagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score
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NagaCorp Ltd. together with its subsidiary NagaWorld, a leading Integrated Resort in the Mekong Region, announced that it has recently been Certified by Great Place To Work, a global authority on workplace culture. This prestigious certification, earned with an exceptional Trust Index score of 95%, is based entirely on direct and anonymous employee feedback. A high score indicates a positive work environment where employees felt empowered to be their best selves in a safe work environment while receiving fair recognition, rewards and opportunities for growth.
“It is encouraging and inspiring to see the practice of workplace culture and excellence being cultivated and recognised in Cambodia and being valued by each member in our company. We are both humbled by this international recognition and immensely proud of each member of our Naga family who through their passion for improving livelihoods come to the workplace everyday, not only to work, but to learn, to deliver and to promote the Khmer culture to the world through the works we collectively do. This certification is a recognition of the collective spirit and dedication of every member of our Naga family,” said Mr. Chen Yiy Fon, Chief Executive Officer & Executive Director of NagaCorp.
“We will mark this milestone in our ‘Shaping Tomorrow, Together’ journey, which places our people at the core of everything we do. We are immensely proud of our team of over 6000 professionals. This recognition is possible because of you. We congratulate our fellow recipients in Cambodia who have received Great Place to Work certification and together let us continue to build and foster a workplace environment of excellence, integrity, and mutual respect where productivity can thrive and flourish,” Chen Yiy Fon added.
The post NagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score appeared first on European Gaming Industry News.
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