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New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

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World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration.

Ads that enhance the gaming experience

Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly inside Trackmania. Rather than disturb the gameplay with intrusive pop-ups, Anzu’s ads, in this case, delivered programmatically, are placed naturally on in-game objects such as walls, billboards, bridges, and along the sidetracks, thereby enhancing the gameplay with more realism.

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The collaboration has already been witnessed publicly as part of the recent DIGI1 by Gamevention online gaming convention in June. During a 30-minute livestream, four popular streamers and pro gamers participated in the first-ever worldwide multiplayer stream of Trackmania, complete with a blended in-game Vodafone ad experience powered by Anzu. Of the experience, the streamer Trilluxe said, “You definitely recognize it straight away… you’ll most likely read what it says on those ads. They’re not distracting at all and I find the way they’re integrated quite smart and fitting as you’ll have sponsors banners on real-life racing tracks as well.”

The Future is Now

This new deal between Ubisoft and leading in-game advertising platform Anzu is representative of a major development in the relationship between brands and games. Gaming, with an extremely diverse audience base of nearly 3 billion players from all countries and all walks of life, doesn’t appear to be slowing down anytime soon.

In light of Anzu’s recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly, the company is pushing new industry standards. Also the first and only solution of its kind to bring advanced and trusted AdTech integrations to in-game advertising, Anzu has introduced a collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and campaign effectiveness measurement together with Nielsen Connectivity. These partnerships provide confidence to advertisers and in turn, translate to more revenues for game developers.

Anzu’s co-founder and CEO, Itamar Benedy, noted, “Together with Ubisoft, we are creating a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising. Trackmania is a historic franchise and we are excited to partner with Ubisoft to generate value for them through our technology, innovation and expertise. The partnership will allow more gaming giants to experience how they can enhance their games with real-world brand ads all while driving new, sustainable revenue streams,” he said.

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Spinomenal releases ‘Break the Piggy’ Bank title

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Leading iGaming content provider Spinomenal has enhanced its impressive slot portfolio with the release of Break the Piggy Bank. The game is part of the Classics Series.

A vault stacked high with gold coins sets the scene for this fun slot game that is presented within a 5×3 frame. Sacks of gold coins, pigs, wads of cash and a dazzling diamond make up the medium symbols.

Three or more Golden Piggy Bank symbols will instantly launch the Free Spins mode. Here players can win 10 Free Spins with three Piggy Banks, 15 Free Spins with four, and cool 20 Free Spins with five. Find the Golden Hammer to break into the Piggy Bank and players will benefit from its power to substitute for all other symbols except for the scattered Free Spins symbol.

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Spinomenal’s Instant Cash feature is in play too and will activate every time the reel spins and the Instant Cash symbol will randomly present four possible values that are collected in Free Spins. Instant Cash symbols are possible to save up during the round before they grow the Free Spins metre at the top of the reels.

Once four Wild symbols are secured, players will earn 10 additional free spins and on all future spins until the free spins finishes. It also means that the Small Instant Cash symbol (pays x2 or x5 of the total bet) turns into a Medium Instant Cash symbol which pays out x10 or x15 of the total bet.

Eight Wild symbols discovered means players will collect six further free spins on all future spins until the free spins end. The Medium Instant Cash symbols are transformed into Large Instant Cash symbols, which pays out x20 or x25 of the total bet.

After finding 12 Wilds symbols, players collect another four additional free spins and on all future spins until the free spins end. This then takes players to the final level where the Huge Instant Cash symbol is activated and pays either x50 or x2000 the total bet.

Spinomenal CO-CEO, Omer Henya commented: “Players will be lining up to take a spin on our latest game to join the classics series, Break the Piggy Bank. We’re on the money again with this one as the free games and Instant Cash mechanic promise a wealth of fun.”

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Relax Gaming celebrates its eighteenth Dream Drop Jackpot winner at Sportsbet.io

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Relax Gaming, the iGaming aggregator and supplier of unique content, has seen its Dream Drop Mega Jackpot land for the eighteenth time, this time at Sportsbet.io.

The lucky player landed €2.9 million (€2,974,789.29) after placing a €4.64 bet on the popular Relax Gaming title, Midnight Marauders Dream Drop.

This monumental jackpot win comes just months after the seventeenth Mega Drop prize was awarded, meaning an impressive total of 17.1 million has now been paid out this calendar year to six lucky winners.

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Released in July 2023, Midnight Marauder Dream Drop has continually entertained players with its memorable vault-robbing theme and high-quality gameplay.

Alongside the legendary Dream Drop Jackpot, players can potentially escape with bags of loot by way the game’s impressive Collect & Multiply and Free Spins features.

Martin Stålros, CEO of Relax Gaming, said: “It’s truly fantastic to see the year out in style by awarding yet another Mega Jackpot win. Whether or not this is the last Dream Drop jackpot we see in 2024, one thing is for sure, we’ve well and truly shaped the progressive jackpot landscape this year!”

Alex Haig, Director at Sportsbet.io, said: “Another day, another jackpot dropping on Sportsbet.io! We’re quickly gaining a reputation for jackpot wins, and this latest player is truly living the dream upon winning this incredible prize. With such a strong collection of jackpot titles such as Midnight Marauders Dream Drop, we hope we see another jackpot winner very soon!”

The post Relax Gaming celebrates its eighteenth Dream Drop Jackpot winner at Sportsbet.io appeared first on European Gaming Industry News.

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Hacksaw Gaming and Sky Forge New Partnership

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Hacksaw Gaming is thrilled to announce its partnership with Sky Betting & Gaming, a leading brand in the UK and Ireland, and part of the prestigious Flutter UKI. After a year of careful planning and collaboration, the partnership is officially live, marking the beginning of an exciting new chapter for both companies.

Sky’s players now have access to some of Hacksaw Gaming’s most iconic titles, including Wanted Dead or a Wild, Chaos Crew 2, and Le Bandit. These games deliver Hacksaw’s signature blend of unique gameplay, inventive features, and quirky characters, ensuring an engaging experience for players. But this is just the start—plans are already underway to expand the portfolio further, with the potential for exclusive branded Dare2Win titles on the horizon.

Sky Betting & Gaming, one of the most recognised names in the UK and Ireland, is a brand synonymous with innovation, entertainment, and excellence. As part of Flutter UKI, Sky is united by a commitment to safety, entertainment, and delivering an unrivalled user experience.

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Paired with Hacksaw Gaming’s mission to revolutionise gameplay and bring players something truly exceptional, the partnership is a perfect fit. Together, they are set to push boundaries and raise the bar in the online gaming industry.

Joseph Williams, Content Manager for Sky Betting & Gaming expressed his enthusiasm: “We’re elated about this new collaboration and can’t wait to see what the future holds. With a partner as innovative and renowned as Hacksaw Gaming, we’re confident our players will love the exciting variety these games bring to our platform.”

Marcus Cordes, CEO of Hacksaw Gaming, shared his excitement: “We’re incredibly proud to welcome Sky, an industry titan, to our growing roster of partners. Sky’s reputation for excellence speaks for itself, and we’re confident their players will embrace our cutting-edge content and distinctive style.”

This partnership represents the beginning of an exciting journey for both Hacksaw Gaming and Sky Betting & Gaming. With shared ambitions to innovate and captivate audiences, the possibilities are limitless.

As the saying goes, the Sky truly is the limit.

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