eSports
Gucci unveils new limited-edition Gucci Dive watch in partnership with Fnatic
Gucci’s contemporary Dive watch becomes the focus of a new collaboration harnessing and celebrating the spirit of gaming. In partnership with the global esports entertainment organisation Fnatic, the House is launching a limited-edition collection of Gucci Dive watches, bringing Gucci’s eclectic aesthetic into the world of gaming. Inspired by Fnatic’s prominent League of Legends team, this unique timepiece features Fnatic’s logo and signature black and orange colouring. Now available on gucci.com, the new Gucci Dive is eminently collectible, with only one hundred individually numbered pieces being made.
This contemporary, diver’s-inspired watch combines a 40mm stainless steel case with a black and orange bezel, black and orange multi-icon indices, and a black rubber strap embossed with the Gucci logo. Super LumiNova accents on the hands and indices light up the black dial, which also displays the GG logo, a signature House motif. ‘GG’ also stands for ‘good game’ in gaming. The caseback is engraved with ‘FNATIC’ and the limited-edition number of the piece. Water resistant to 200 metres, this unique Swiss Made timepiece embodies contemporary style and brings personality and character to any outfit.
The watch is showcased in a powerful video and a series of evocative images, featuring the five League of Legends players: Martin Larsson (‘Rekkles’), Zdravets Galabov (‘Hylissang’), Tim Lipovšek (‘Nemesis’), Gabriël Rau (‘Bwipo’) and Oskar Boderek (‘Selfmade’). Accompanied by an original soundtrack, the video shows the team in action in front of a live audience, capturing the thrill of esports and team spirit.
To celebrate the collaboration with Fnatic, Gucci has developed a new game dedicated to the Dive watch. This game, which will launch in the coming weeks, will be added to Gucci Arcade, the section of the Gucci App inspired by video games that allows users to play with House codes. In the game, called Gucci Dive, players will dive into an underwater cave with a special submarine bearing Fnatic’s logo in order to collect coins, while avoiding obstacles.
#GucciTimepieces
About Gucci Timepieces:
Gucci Timepieces, one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s.
Rigorously made in Switzerland, Gucci watches are recognised for their innovative and contemporary design, quality and craftsmanship and are distributed worldwide through an exclusive network of directly operated Gucci boutiques and selected watch distributors. Gucci is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful luxury and sport and lifestyle brands. For more information about Gucci Timepieces, please visit gucci.com.
About Fnatic:
Fnatic is a global esports entertainment brand headquartered in London (UK) focused on seeking out, levelling-up and amplifying esports talent and creators. Founded in 2004, Fnatic reigns as the most successful team of the last decade, winning more than 200 championships across 30 different games. Today, driven by entertainment, Fnatic is the channel through which the most forward-thinking brands communicate with young people – it delivers industry-leading content, experiences and activations through offices and facilities in cities between Los Angeles and Tokyo. Fnatic are the forerunners in competitive mobile gaming – for example, they are the first Tier 1 esports team to launch a presence in India. Pioneers of the intersection of street culture and esports with merch collaborations, Fnatic continues to lead the industry in relation to quality of pro wear and fan apparel. Our pros and creators generate hours of entertainment content, showcasing our global partners to an audience of more than 15 million fans across our social platforms. For more information visit fnatic.com.
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Berlin-based initiative will embed researchers with teams and publish findings with partners including German Sport University Cologne.
G2 on 5 June 2026 announced the G2 Performance Lab, an applied research and innovation platform focused on performance development for its competitive rosters. The initiative is based in Berlin and has a dedicated site at.
The lab is launching with support from Red Bull and is designed to combine scientific research with day-to-day performance work across G2 teams. G2 said it intends to share outputs beyond the organisation through scientific publications and academic work with institutions including the German Sport University Cologne.
Launched earlier this year, the Performance Lab is led by PhD candidate and G2 Performance Coach Ismael Pedraza-Ramirez. Its first project, “A Space for Leaders”, focuses on leadership development across G2 staff and sits under one of four stated pillars: coaching and coach development. The other pillars are training design & delivery, player development, and performance health & support systems, with projects planned for 2026 involving academic contributors including German Sport University Cologne and Vrije Universiteit Brussel.
“As a long-standing partner of G2, Red Bull has played a central role in supporting the vision behind the G2 Performance Lab,” said Alban Dechelotte, G2 CEO. “Red Bull’s track record of investing in athlete performance and high-performance environments speaks for itself. Across traditional sports and esports alike, they share our ambition to build something truly impactful. When you have partners around the table who have that same mindset, it pushes ideas further, raises the standard, and helps challenge what’s possible.”
”The work we’re doing at the G2 Performance Lab is truly innovative for esports and sports, and is going to revolutionise how we approach performance improvement at G2 and beyond,” said Ismael Pedraza, Performance Lab Director and Performance Coach at G2. ”Elite esports competitors are incredible at what they do, yet they have the potential to go even further. Little is still known about how to properly develop them into world-class competitors, and we’re taking steps to change that with Red Bull’s support. Through robust scientific research and practical work, we’re designing the tools and building the infrastructure to bring out the best in our competitors, while also sharing our findings with the world to support the entire esports scene.”
The post G2 launches Performance Lab research unit backed by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER has won the Esports Betting Supplier award at the EGR B2B Awards 2026, securing the category for the second consecutive year.
The company said the win is its fifth industry accolade of 2026. The EGR B2B Awards recognise suppliers serving the global iGaming sector across product quality, innovation, reliability and service.
BETER’s esports offering includes its exclusive ESportsBattle content, which it says delivers more than 550,000 events annually across eFootball, eBasketball, eHockey and eTennis, with up to 50 markets per event and an average operator margin of 7.5%+. The company also said ESportsBattle received ESIC Gold Standard Accreditation in 2025 and is now available in several US states, including Kentucky, New Jersey, Arizona, Florida and Colorado.
Separately, BETER said it has expanded its eFootball schedule with more than 4,200 monthly events “tailored to key US betting hours”. It also highlighted its Esports Odds Feed, which it says covers more than 450 tournaments globally and more than 40,000 pre-match and live events annually across titles including CS2, Dota 2, League of Legends and Valorant.
Adam Conway, General Manager of the Esports Business Unit at BETER, said: “Winning this award for the second year in a row is a proud moment for our team and a strong sign that operators continue to see the value of our esports products.
“Our products are built to give operators fast, reliable content that performs around the clock, not only during peak betting hours, while complementing traditional sports. That consistency is what makes the product so important in today’s sportsbook environment.
“We have continued to expand the portfolio, strengthen our US presence, and enhance our eFootball offering. Winning this category again reflects the trust that operators, partners, and the wider industry place in our products and people.
“This recognition reflects the dedication and expertise of teams across the business, including product development, trading, technology, integrity, operations, legal, commercial, marketing, and many others who contribute to our success every day. While we are proud of this achievement, it also motivates us to keep raising the bar, expanding further in regulated markets, and maintaining the high standards that have made BETER one of the industry’s leading providers of fast-paced betting content.”
The post BETER wins Esports Betting Supplier at EGR B2B Awards for second year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
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